baku taxi by effective media

© 2015 EFFECTIVE Media

ProposalFor

Ad Placement

Introduction

Effective Media is a media expert specializing in marketing solutions.

Unlike traditional media agencies, we’re not stuck with conventional

planning based on reasonable spending of the budget.

Our approach is not limited by “ad spaces”. For us, everything and

everybody we can use to communicate our target audience is

a Media.

AF Business House, Baku / Azerbaijan +99412 437 93 43 | [email protected] | www.effectivemedia.az

Baki Taksi

Advertising



Advantages / TAXI ads

Environmentnot cluttered, one-to-one contact; people are open to receive

information.

Average trip duration 15 minutes Highest rate of each ad impression (5 minutes entertainment/2.5

minutes ad block).

ContentCommercials are mixed with entertaining videos.

• On the door we’ll install thin LED lightbox toattract more attention.

• The posters under the seats will be placedinto acrylic display.


Posters

Posters


• The display will open when the driver turns on the taximeter.

• The advertisement will start automatically.

• Passengers will be able to switch it off and to mute soundand adjust volume.


Video display

The place of the display on in the imageis approximate and will be adjusted for thepassengers convenience.

Video display


Taxi outside branding


• The most prominent advertisement format on Baki Taksi.

60%customersare women

40%customersare men

• “Baku Taxi” passengers are above average income earners.

• 100% of men customers are employed.

• Significant part of women customers are also employed.


Passengers / TAXI ads

• “Baku Taxi” has more than 500 taxi cabs. At the moment, lightboxes, posters & monitors are installed inside of the most active 500 cabs.

• Each taxi receives 15-16 orders a day, with average 2 passenger per a drive.

• About 450.000 contacts per month.


Coverage / TAXI ads

Content / TAXI ads

To reduce annoyance from advertising we added entertaining videos mixed with commercials.

We believe that it’s easier to sell to happy people.


• Your ad will be placed in 500 taxis and will work for yourmarketing goals 7/24.

• You will reach upper middle income audience at theirreceptivity moment.


Our Services / TAXI ads

• We are the exclusive seller of ad places on LCD monitors inside the cabs of “Baku Taxi” LLC.

500 TAXI

500 MONITOR

24 HOURSERVICE

500 TAXI

500

lightboxes1000 posters

Thanks for attention

Address:

203 Nizami str, AF Business House, Baku AZ 1000

Phone:

+99412 437 93 43

+99470 222 86 66

[email protected]

www.effectivemedia.az


baku taxi by effective media

Marketing

baku azerbaijan

taxi ads baku taxi

brandingaf business

cabs of baku taxi llc

taxi cabs

video displayaf business

taxi adscontent taxi

taxi adsenvironmentnot