Bakhtar Airline

Outlines: Company introduction Mission & Vision of Co. Our Competitors & competitive

advantages Our Pricing strategy Market segmentation & Target market Marketing communication campaign Current market situation. Micro and macro analysis

Who We Are

Company introduction Bakhtar Airline is established in 2015 and

will start its operations on 1 January 2016 Bakhtar Airline will be privately owned

passenger airline in Afghanistan Bakhtar Airline is the first-low cost carrier

in Afghanistan, and it works in 7 countries and over 22 destinations on

 It operates scheduled services to 20 international and 18 domestic cities

The airline would be operated as a joint venture between Azizi Bank holding 32% , AGC 30% Ahmad Shabir 11,75% Abdul Hadi 11,75 Basir 11,75 % shakeb 11,75

Cont.…..In 2016 Bakhtar Airline will inaugurated

regularly scheduled flights to twenty

new international destinations.

This is more new routes

introduced by the company

Plane name Number of p Price

Airbus A320-200 180 25000000$

Airbus 320 neo 288 26000000$

Airbus A300- 200 288 26500000$

Airbus A340-30 327 28000000$

Airbus 350-900 425 32000000$

Boeing 148 21000000$

Airbus 320-216 320 28000000$

Boeing 747 568 52000000$

Boeing 787 404 50000000$

total 288500000

Our start up cost:

Other costs Amount

Employees salary

Building rent 2000000$

Fuel cost Per hour 2100 kg 35$ per kg

Other expensis 2000000 $

350ml $

Boeing 787 Airbus A340-30

Boeing 767 Boeing 747

Our Services

Our Services- low cost

carrier(LCC). Cargo service. Holiday

products. Booking

services for hotels.

transportation Medical care.

ADD-ON SERVICESBaggage supersizePick a seat.Pre book meals.Entertainment.

CUSTOMER SERVICE DELIVERY TICKET BOOKING-

MOBILE

ONLINE

INFLIGHT SERVICES-

FOOD & BEVERAGES

Bakhtar MERCHANDISE

ENTERTAINMENT

FLIGHT INFO through seat LCD .

TRAVEL INFO through seat LCD.

INFLIGHT SERVICES- All the seats have a built-in massage system

To B Classes seats have fully flat bed with a mattress

has a 23" television screen

allows their customer to look at over 1,200 on-demand video and audio channels of our award.

entertainment system including Hollywood and Bollywood movies

along with other Arabic movies as well and live channels as well

For B Class the customer allows to order from our menu any

time they need

For B Class we offering 50 km free Car Transportation

Bakhtar Airline Service LIFECYCLE

Our sales offices Afghanistan (Kabul)

Dubai (Sharjah)

India (new Delhi)

Pakistan(Islamabad)

Saudi (Riaz)

Turkey (Ankara)

Our Mission & vision

Our MissionTo develop the company’s standing as a global airline •To develop the company’s standing and competencies •To develop the company’s standing as a service • To provide uninterrupted, superior-

quality flight service• To flight safely

Our vision : Our vision is to be among the world’s

best airline We put safety first We grow a winning team We provide outstanding products and

services We consistently deliver Service Straight

From The Heart We produce superior financial returns We support Afghanistan We are a socially and environmentally

responsible company

Our Competitor & competitive advantages

domestic Competitors Are: international competitors

Competitive Advantages

Bakhtar Airline is a customer oriented not transaction oriented

We are offering low cost

Productive and skillful employees

New airplanes

Standard fleet of aircraft

Using from new technology

Our MARKETING STRATEGY

We are Sponsoring

Pricing strategy Bakhtar Airline is well aware that

financial discipline is one of the most important keys to sustainable growth in its sector at a time when competition is becoming tougher.

We will set up or pricing by considering the price of our competitors.

quality and the price.

Premium price In this kind of strategy the people of

higher class in the society are targeted

Medium price strategy the medium class of the society is

been targeted

N Destinations To Economy

B Class

1 Kabul Kuwait Seassion

2 Kabul Jeddah Seassion

3 Kabul Moscow Seassion

4 Kabul Delhi Seassion

5 Kabul Ankara Seassion

6 Kabul Istanbul Seassion

7 Kabul Kazakhstan Seassion

8 Kabul Uzbekistan Seassion

9 Kabul Turkmenistan

Seassion

10 Kabul Iraq Seassion

11 Kabul Bahrain Seassion

12 Kabul Malaysia Seassion

13 Kabul China Seassion

Marketing Communication

Campaign

Marketing Communication Campaign Targeting Youth Market Rewards Programs Integrated Marketing Public Relations from Management Re-Branding and IMC(Instrument

Meteorological Conditions) Campaign

Market segmentation

Market segmentation

Is a strategy which involves dividing broad target market in to subset of consumers, business or countries

Geographic segmentation Demographic segmentation Behavioral segmentation Psychographic segmentation

SWOT Analysis

strengths Bakhtar Airline has new fleets Strong financial statement Qualified staffs Effective top management

WEAKNESS:o Extra charges for baggageo Flight delays• Limited human resource• Heavy reliance on IT

THREATS:

o Increasing competition

• Rising fuel cost

• Rising labor cost

Terrorist attacks

Discount airline companies

New entrants in domestic market

• OPPORTUNITIES

o Strong brand name and joint venture with Azizi Bank and Alokozy Group Of Companies

o Bakhtar Airline have limited international flights

Macro Environment Political

• Open sky policy/ deregulation (+)

• Unstable government policies (-)

Economical

• Growing middle class income (+)

• Expected GDP growth (+)

• Hike in average income (+)

• Growth in tourism 9% (+)

sells tickets via the Internet so that sales costs can be minimized

• Air travel in Turkey will be the biggest growth market(-)

• High airport fees (-)

ENVIRONMENTAL ISSUES

Legal

Socio – cultural• Growing middle class (+)

• Domestic leisure travel (+)

• Foreign tourist (+)

• Status symbol (+)

• Security issue and terrorism (-)

• In international area, competitors use service culture enough to make their customers comfortable about the airline.(-)

• People’s lifestyle of transportation is changed by development in aircrafts

Technological

• Modernized airports (+)

Satellite programming, wireless internet access, satellite monitors at every seat and seat –back personal video screens in modish aircrafts

• Online ticket booking (+)

• Reservation on telephone and on the Iinternet

Micro Environment

Supplier Provide the resources like labor and material resources to produce goods and services Labor supplier include Quantity of labor Quality of labor Labor strikesLabor relationsCustomer

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