baipa: amy collins - how sales, distribution and marketing really work in the publishing industry
TRANSCRIPT
How sales,
distribution
and marketing
REALLY work
in the
publishing
industry
What Book
Buyers Are
Looking For
They want a book that will
make them money
They want to work with Authors
that understand this
They want a book and an author
that will drive people into their
stores
What Criteria
do the Buyers Use to
Decide on a Book?
Pricing
Topic
Sales Potential
Want your book to
sell?
A knowledge of the buyer’s situation and a
desire to be helpful will get you MUCH further
than your belief that your book will be a big
seller….
The fastest way to success is to
KNOW THE RULES
What You Need to Know:
Where do you want your books stocked?
Do the stores you are listing SELL books
like yours?
Is your book priced and packaged
competitively?
(We will cover this later this afternoon!)
How do stores choose and stock the books that are already
there?
What did THOSE publishers do to get in there?
What You Need to Know About
Bookstore Chains
What schedule are the buyers held to?
What budget are the buyers held to?
What wholesalers they use and why
What marketing dollars will they ask for?
What discount and terms
they are looking for?
What are their returns policies?
What You Need to Know About
Airport Stores
Who are the big players
Bookstores vs. Newstands
Space and budget
limitations
What You Need to Know About
Amazon.com
Different ways to get your books
On Amazon.com
CreateSpace
IngramSpark
Amazon Advantage
Amazon Seller Central
What discounts and terms
they are looking for?
What You Need to Know About
Libraries
Different wholesalers who can
get your books into Libraries
B&T
Ingram
Follett
Unique
Quality
What discount and terms they are looking for?
What about returns?
What You Need to Know
About Big Box Stores
Not
Going
To
Happen
What You Need to
Convince Them to Buy Your
Book
Sales Sheet with book data.
Compelling sales numbers.
Written proof of what you
have done so far to drive
sales.
Marketing and PR Plan
How To Get Onto Their
Shelves Once They Say No
Show Success Elsewhere
Earn Your Way Onto Their
Shelves By Driving Traffic
to Their Stores
Polite, helpful updates
Marketing
Marketing
Marketing
Keep In Mind
Perhaps stores are not the best place to sell your
book.
No one needs your book - They have to want it
A proper attitude, polite tone, and a desire to be
helpful will get you MUCH further than your belief
that your book will be a big seller….
Please get in touch
if you have any
questions!
Amy Collins
New Shelves Books
PO Box 413
Troy, NY 12182
518.261.1300 X301 Phone
NewShelvesBooks Skype
[email protected] Email
www.newshelvesdistribution.com Website
http://twitter.com/NewShelvesBooks Twitter
https://www.facebook.com/newshelvesdistribution Facebook