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documentos da innovagency.

Strategic Innovation Framework

Agenda

1. innovagency

2. Strategic Innovation Framework

23 innovagency 2007 | Confidential.

Why innovagency

A new kind of innovation consulting

We are an innovation consulting company

our aim is to build innovative experiences, creating differentiating

competitive advantages for our clients


We

Why innovagency


conceive implement

innovative business strategies

innovative products and

services

innovative interaction channels

&


Disruptive innovation is focused on the identification of opportunities for the creation of new businesses that strengthen the corporate portfolio but may lie outside the company s core activities

disruptive

Why innovagency

Focus of innovation

Incremental innovation is focused on the correct management of the optimization and segmentation vectors on a given time frame

incremental

segmentation

optim

izat

ion

+-

- +

-

+

time

+

evolutional

Evolutional innovation focuses on the identification and exploration of new environments for portfolio extension based on incremental success factors

SHORTTERM

ENHANCE! OPTIMIZE!

FOCUS ON MAXIMIZING CUSTOMER VALUE

CREATE!

FOCUS ON NEW SOURCES OF VALUE

ENVISION!

FOCUS ON GROWTH

LONG

LOWERDISRUPTION

HIGHER


Why innovagency



research

define buildFROMIDEAS

TORETURN

ONIDEAS

ideate

Why innovagency

Innovation delivered

question measure

From ideas to reality, our end-to-end approach combines competencies in strategy, technology,

design and research, making our creativity consequent, implementation oriented and

return based.

strategy

technology

design


FROMIDEAS

TORETURN

ONIDEAS

IDE

AS

BU

SIN

ES

SD

ES

IGN

TEC

HN

ICA

LD

ES

IGN

Why innovagency

From ideas to return on ideas

End-to-end innovation projects

Trend research and idea and business concept generation

projects

Innovation projects from ideas to a business plan

supported on market studies

Financial strategy and capital raising

Projects focused on the design and implementation of innovative service

formats for clients

define buildideatequestion measure

5Agenda

1. innovagency

2. Strategic Innovation Framework


[Today innovation] is about reinventing business processes and building entirely new markets that meet untapped customer needs. Most important, as the Internet and globalization widen the pool of new ideas, it's about selecting and executing the right ideas and bringing them to market in record time.

Business Week, Special report on innovation, April 2006

A commonly used definition is: Innovation is the commercially successful exploitation of ideas. This definition associates innovation with a tangible outcome.Design Council, About Innovation



What is innovation for us ?

How do we help companies innovate ?

What are the main teachings regarding our approach?



(Strategic)

INNOVATION



For us, innovation starts with the consumer / costumer it is Costumer Centric

Ideate, Design & Build new business models, new products and services that sustainably meet the

consumers needs

Help organizations build entire new markets


Oriented to innovating business based on consumer knowledge behaviour, needs, all existing moments of truth, relationship with the brand and the companys values, value for the business

Not supported on limited leverage perspectives of internal company competences

Not benchmarking driven rather actively seeking for Blue Oceans

Not carried out with limited views on the companys current acting domain, respecting broader visions of need satisfaction and application of share of wallet and share of mind concepts

Focused on medium / long term value creation, from a continuous relationship perspective (long lasting vs. one time optimisation) in which transactional realities are as important and those of the experience and brand-related values


Costumer Centric Innovation



Innovation should be approached as an integrated exercise, analysing the interaction between business model, offering, channel and the customer

Innovation for sustainable

growth

Relationship channel

innovation

Business model Offering

Channel

Product innovation

Marketing innovation

Customer segments



Innovation must comply with relevance criteria for the entities that carry it out

Relevant for the customer

Aligned with strategic goals

Profitable not just futurology

Sustainable not just a marketing teaser

Management exercise,

with strong marketing

involvement



and therefore evolves towards the detailed implementation of sustainable business models as the final output

Value proposition Value chain

Strategic vision Competences, organisation and processes

Benefits to be delivered to customers, and why they are relevant: positioning, products, commercial speech, pricing, relationship contexts, customer relationship processes

Product structuring, and analysis of relevance and competitive positioning, as well as strategic fit when faced with goals.

Global industry framework, with the definition of the mission to be followed

Differentiation context when faced with competing players, for customers base and complementary needs

Placing the concept within the global company strategic framework

Relationship models with suppliers, business partners, strategic partners, institutional clients.

Relationship model with partners and counterparts that will ensure the business is sustainable.

Assets and infra-structures, differentiating competences and key processes necessary for bringing the business concept to life.

Can include, as an example, Brand, Processes, Information Systems, CRM, Partnership Management, etc.

Innovative Business Concept

Financial model

Model through which the concept will create value, and estimation of potential gains (by customer and for the entire project)).

The products elements should reflect the business economics: stimulating behaviour and building alliances that make sense from an economic point of view.






10


Iterative solution defining process

One of the defining characteristics of the solution definition process is an understanding of the nature of the iterative process between the elements that sustain the solution definition

What may seem one thing initially may turn out to be something different at the

end...abstraction

definition

trends

company

consumer


We find that the process of strategic innovation is normally an interactive process of refinement.



innovagency has a methodology for the promotion of innovation

Explore, Question

Strategic Definition and

Value Proposition

Strategic O

bjectives

Idea Generation

Approval C

riteria

Innovation Marketing Plan

Implementation and

Controlled Deployment

Hand-off

Concept Design and Elaboration

Tests / Experimentation

Strategic Base Vision Value Propositions

Opportunity mapping Roadmap definition

Concept Design

Concept development

Specification

11



that needs to adapt to its clients global innovation and decision processesIn

nova

tion

Age

nda,

for

segm

ent A

Roll- out

Products / Services /

Businesses / Processes

Framework businesses, key competences, strategy, resources, partners, clients, competitors,

Rol

l Out

Eva

luat

ion

Culture, competences and

people

Policies and financing

instruments

Organisation and Governance

Knowledge Interfaces

Metrics

Communication (Internal and External)

Team, Methodology, Tools; Intellectual Capital, Competences, Budget

Process / Pipeline Management

Fro

m I

dea

s

to

ret

urn

on

id

eas

Explore, Question

Strategic Definition and

Value Proposition

Strategic O

bjectives

Idea Generation

Approval C

riteria

Innovation Marketing Plan

Implementation and

Controlled Deployment

Ha

nd

-off

Concept Design and Elaboration

Tests / Experimentatio

n

Strategic Base Vision Value Propositions

Opportunity mapping Roadmap definition

Concept Design

Concept development

Specification


Concrete innovation initiatives

Designing processes that lead to Innovation


We work with the client on concrete innovation initiatives, rega rding processed and content.

Content Included -

We work with the client:

Structuring base information

Generating ideas and business concepts

Detailing and designing the business model

Evaluation of viability

Prototyping, testing and fine-tuning

Charging innovation process design

12


Implementation-Driven

Recommendation-Driven


We are implementation driven, and feel proud to keep close to the client outside PowerPoint.

We are focused in implementation, and feel comfortable being evaluated through results:

Committed to support implementation phases

Competences for major pain points

Capacity for quick visualisation and testing

Success-based pricing and working models

We are focused in the long-term, and in the success of our clients.

The deliverable is the presentation.

Focus on storyline and supporting facts

Closed and firm recommendations

Implementation is another workstream



We balance the creativity for new solutions with analytical rigour and fact-based analysis to gain insight of existing clients base

Creativity AnalyticalRigour

Conjugation of fact-based analytical rigour with

creative attitude: new ideas to solve business problems.

No trade-offs base creativity in solid analytical facts.

13



Further more, innovagency

Visualizes quickly Takes Decision in Uncertainty Contexts

Tests and Revises Financials

Along the Process

Leads BusinessSetup

Works closely with the client within its internal decision processes not a black-box.

We rely on quick visualisation to get everyone on the same page.

When information is scarce (and time is money), a balance is needed between fact-gathering and gut decisions.

Ability to test and correct continuously along the process

Take a leading role through multidisciplinary team during interim management.


innovagency is an innovation accelerator and gatekeeper

Provocative Orchestrator Feeder Counsellor

Posting challenges and stimulating different areas involvement in innovation related activities

Opening new perspectives

Coordinating efforts among diverse company areas, and defining global strategy

Aligning organisation efforts

Documenter

Ensuring / facilitating access to resources for the innovation process (intellectual capital, people, partners, budget, etc.)

Feeding innovation processes

Supporting the opportunity filtering and selection process, culminating in aiding the Go decision.

Supporting decisions

Accompanying and reporting the overall status and evolution of the innovation process, accounting for investments and the intiatives return.

Documentation of efforts and results


In this context, we see ourselves as an innovation accelerator.

14



Based on the client and their needs, innovagencys directed exploration and creativity has best in class results in business model structuring

Costumer Centric InnovationKey Methodology Principles

Design Thinking Framework

Trendwatching

Customer, enabling tech, business models

Customer Knowledge & Marketing Sciences

Business Focus

Speculation, Exploration and Creativity

Best in ClassResults

(& deliverables)

Quick Test & Prototypes

New business models New products/ services New channels

Business case



In order to innovate, a strategic base vision is a key starting point for the concept design process.

Abstract, Inspire & Build Strategic Vision

Derive Value Propositions

Specify, Test, Fine-tune and Implement

Internal analysis

Trendwatching

Innovation Enablers

Value drivers

Strategic business vision

Positioning vectors

Value propositions

Prototype

First competitiveness evaluation

Market tests

Business Plan

Approval

Implementation

Conquering obstacles

Idea Generation

Decision M

aking

15



Examples of processes and interim results

The Mini USA site captures more than 60 qualified leads per month per dealer (79% of all leads generated),

proving it to be an effective demand -generation tool.

From pre-defined products to products defined by the customer

Internal analysis

Strategic Vision / competitive map

Trends

Identification of value propositionsSegment One Segment Two

Suspendisse lobortisestnon sapien. Cum sociisnatoque

penatibuset magnis disparturient montes , nasceturridiculus mus. Morbiiaculis

dolornonummyneque.

Vestibulum consequat , tortorin pharetraconvallis , sapienleoeleifendligula, ac fringilla

enim ipsum eleifendnisi. Crasultriciesultricies sapien.

New digital capabilities

Loremipsumdolorsit amet ,

consectetueradipiscingelit. Sed

hendrerit, purusvitae dapibus

euismod .

Maecenas ultricies . Aeneanpede . Lorem ipsum dolorsit

amet, consectetueradipiscingelit. Pellentesque

ornareorcinec lacus.

Enthusiasts: cogito ergo sum

Analysis of Potential Digital Business Segments in Current CompanyClients

Internet users that visited site

Non- Internet Users

Internet users, not yet site users

Subscribers :?

?%

?%

?%

My Service

Shop?

?

? %

?%?

?

eBay did this this and that

AC Nielsen the same

Siemens performed increases in productivity

Skype was bought by competitor

Google is another exampleLouis Vuitton is another and

TNT is another one

Warner Music is media company

Luso is water company

UPS is logistics company

Company A

Simula o (cr dito e impostos)ImpostosServi os: Obras e Mudan a s

Ges to de an nc iosL i g a o c o m o c r dito habita o (homebanking)

Apenas produtos em

destaque

VendaCompraArrendamento

Arrendamento para f riasTrespasse/cedncia

Consult rio do Lar Repara es

S e g u r a n a Design

D o m tica

CompraArrendamento

Trespasse

Imoguia software de gesto para agentes imobili rios

Venda

Arrendamento

VendaArrendamento

Cedncia de posi oTrespasse

T i m e- sharingEstadiaEmpreendimentos

VendaArrendamento

Trespasse Empreendimentos

Tipos de im veis anunciados

Shopping

Estat sticasAler tas

Pesquisas tem ticasL i g a o directa a sistemas de

Consult rio jur dicoDecora o

M u d a n as

Ferramentas e outros conte d o sInforma es de Apoio

Serv ios para o lar

Servi os Financeiros

rea para mediadores

Pesquisa

Simula o (cr dito e impostos)ImpostosServi os: Obras e Mudan a s

Ges to de an nc iosL i g a o c o m o c r dito habita o (homebanking)

Apenas produtos em

destaque

VendaCompraArrendamento

Arrendamento para f riasTrespasse/cedncia

Consult rio do Lar Repara es

S e g u r a n a Design

D o m tica

CompraArrendamento

Trespasse

Imoguia software de gesto para agentes imobili rios

Venda

Arrendamento

VendaArrendamento

Cedncia de posi oTrespasse

T i m e- sharingEstadiaEmpreendimentos

VendaArrendamento

Trespasse Empreendimentos

Tipos de im veis anunciados

Shopping

Estat sticasAler tas

Pesquisas tem ticasL i g a o directa a sistemas de

Consult rio jur dicoDecora o

M u d a n as

Ferramentas e outros conte d o sInforma es de Apoio

Serv ios para o lar

Servi os Financeiros

rea para mediadores

Pesquisa

Yes;

50%No; 44%

N/A; 6%

If offeredthis service, would you consider changing your telecommunications plan?

Would you be willing to pay for this service?

Service that allows customers to access complete songs using their mobile handset or the internet. Songs can be cast so that friends can stream them on their handset.News, recommendations, merchandising and the ordering of CDs are all accessible to customers who subscribe to this service

Yes ; 3 1 %

No;

5 9 %

N/A ; 9%

3

10586

25

5

N/A (0) Not VeryInteresting (1)

Interesting (2) VeryInteresting (3)

Excellent (4)

Average

How would you rate this service s level of interest?

High-level functional definition

Main page prototyping

Quick evaluation of interest

If necessary, concrete use case elaboration

Hears a new song on the radio and

likes it downloads It through the server

The song is now accessible via mobile phone or PC

Takes a photo with

phone and sends it to storage.

Downloads a videocall with a client

that had been stored, to confirm certain conditions in the new

contract

SMS: N e w appointment

meeting with XYZ 15/10/05, 15h.

Receives an alert to a new meeting

scheduled in organiser

Synchronization of

organiser, contacts and files before the

weekend

Upload of a presentation to a file -sharing area

used by the company he works

for

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Name: Joo Silva

Age: 38

Occupation: auditorService: Company As Entrepreneurial Services

and Company Web (information storage)

Use cases

33 Innovagency 2005 Confidencial.

First Business Propositions: Web

Selling Pitch

Key Features

Historic archiveof all data stored on mobile phone,

Vodafone servers and even desktop storage: SMS, MMS, organiser, contacts, e-mail, files, music, video,

pictures

Access to information archive servicesthrough the Vodafone mobile network or via the internet

Access to virtual telecommunications services

through a virtual Vodafone number and any device that is connected to the internet

Incoming and outgoing online communications:

voice, SMS, MMS, videocalling, e - mail (Vodafone e -mail account), fax

Online accountwhere customers can manage their account and services, pay for services, top- up, access customer support, access their Clube Viva

membership account

Web use services (voice, SMS, MMS) with ease and comfort on your

PC. Store your

communications SMS , MMS and videocalls

and information music, pictures, contacts and

files online and access or share them anytime,

anywhere

Selling Pitch

Customers are able to use the same provider for online and offline communications

Customers become much less reliant on mobile phones and much more reliant on their mobile services provider

Reliable and easily accessible data storage imagine wanting to re-read the first SMS you got from the girl you ended up marrying 10 years later and being able to access it no matter where you are

Unification of a series of communications and archiving services by one single provider in a single account

Virtual Communications

Archive

Photograph Services

VFN Web

It is not desirable to promote communication via the internet

Telecommunications customers must have a handset and a sim card

Inverted Orthodoxies

Actual / Future CompetitionWhy is this value proposition

different and competitive?

Competitive analysis: why is it different

Turismo

Habinet.com(proposto)

Shopping

Cat l o g o Habita o

Por Categoria

Por Loja

Carrinhos Compras

Ferramentas

Simulador

Guia do Shopping

Pedido de Contacto

I mveis

Turismo Rural

Casas para f rias

Informa es

Empreendimentos

Ferramentas

Simulador

Guia do Im v e l Informa es

teis Seguros

Es ta ts t i c a s 1st Time Buyers

Guide

Consult rio Jur dico

Profissionais Software

Apoio

Pedido de Contacto

Inserir im v e l

Pesquisar Im vel

Pesquisas:

Pesquisa r p i d a

Pesquisas tem ticas

Pesquisa a v a n ada

Pesquisas guardadas

P o r d a t a

Ficha de Imvel

Ficha de contacto

O Habinet

Quem Somos

Contactos

Entidades Associadas

O M e u Habinet

Login

Registo

Alertas

Favoritos

Links

Internos

Montepio Geral

Net 24

Externos

Rede Expressos

Livraria Esperan a

Coface Mope

Bimotor DJ

N o t cias

Destaques

N o tcias e Produtos MG

Mercados

Servios

I n f o r m a o

Consult rio do Lar

Decora o

Checklists para servi o s

Pesquisa no Site

Mapa do Site

Mediadores

Outros Cat logos

Por Categoria

Por Loja

Cat logo de

Servi o s

L is tagem categorizada de servi o s

Ficha de servio

Ficha de contacto

Not cias Financeiras

Mercado Financeiro

Mercado de Im veis

Propriedade da S e m a n a

Novos imv e i s

Destaques

NovidadesGesto de Venda

Classif icados

I mveis

Pesqu isa r Imvel

Empreendimentos

Destaques

Descri o

Ferramentas

Mediadores

Gesto de Venda

Classificados

Pesquisas:

Pesquisa r pida Pesquisas

tem ticas

Pesquisa avan a d a

Pesquisas guardadas

Por data

Ficha de Im v e l

Ficha de contacto

Pesquisa Pgina de resultados Ficha de Im v e l Pedido Contacto

Quando entra nesta rea do site o utilizador encontra uma rea dedicada essencialmente procura de casa, encontrando tambm ferramentas de apoio ao processo de deciso e ainda uma s rie de recursos de apoio ao processo de compra em

s i .

Possibilidade de o utilizador pesquisar

dentro da base de dados do Habinet por

propriedades com

caracter sticas por si definidas. Pode usar a

pesquisa simples ou refinar mais a sua

pesquisa atrav s de uma pesquisa

avan ada. Oferece ainda outras pesquisas,

no entanto estas encontram-se definidas

pelo Habinet, podendo o

utilizador apenas aceder-lhe atrav s de

links

Devolve ao utilizador os resultados da sua

pesquisa, podendo este orden -los por pre o,

zona ou tipologia.

Depois de escolhida uma propriedade o

utilizador passa para a ficha de im vel. O

simulador merece

especial destaque aqui, uma vez que a

disponibiliza o de uma boa ferramenta uma

forma de o MG maximizar as

possibilidades de c r o s s-sellingdos seus

produtos atrav s do Habinet..

Fo rmu l rio de pedido de contacto a preencher

pelo utilizador relativamente a uma

propriedade que lhe

desperte o interesse.

Abstract, Inspire &Build Strategic Vision

Derive Value Propositions Specify, Test, Fine-tune and Implement



Therefore, the customers brand and consumption experience establish the domain for innovation

Division of the customers mind share (illustrative)

For each of the different aspects of the customers life there is an associated consumption component that takes a

certain share of wallet

Family life

Friends

Work

Food and drink

Sports

Vacation

Events

Hobbies

Media

Social causes

Leisure

Travel

Brand experience Experiences associated to the brand in itself

(vs. experiences associated to the consumption of one of the brands products)

Aspirational aspect becoming a brand with which the customer can identify him/herself

Consumption experience Acquired product / serviceand channel used

for the acquisition

Becoming a product reference

Family life

Friends

Work

Food and drink

Sports

Vacation

Events

Hobbies

Media

Social causes

Leisure

Travel

Buying tickets for a summer

festival

Clubbing on a Saturday night

Buying a Product Red iPod Nano

Home shopping list

Weekly family dinner

Selection of travel agent for next ski

trip

Buying books, magazines,

DVDs, music, etc.

Exa

mp

le f

or

the

Fas

t Mo

vin

g C

on

sum

er G

oo

ds

ind

ust

ry (

foo

d a

nd

bev

erag

e)

16



Examples of tools used for design driven innovation

Strategic Base Vision Value PropositionsTest, Fine-tune and

Implement

Customer Knowledge Tools

Quantification support

Dimension of target segments

Scenarios

Trade-Offs

Illustrative: Question Card

Illustrative: Potential Market

Illustrative: Elasticity

Generate key metrics such as profitability analysis

RitaUniversity Student

PedroExecutive

John and Marie

Tourists

Example of a Use CaseTests AnalysisScenariosPersonas

Defining hypothetical customer personas, with personalities and motivations

Simulating service use contexts, for each persona

1. Testing use though prototypes and concepts

2. Analysing from the personas point of view

Measuring the projects level of functional and operational adequateness to customer needsBalancing functionality and designTake -aways

Market studies

Identify and quantify the level of interest for each concept. Get factual data for decision making and business planning processes

Identify customer reaction to strategic alternative

Scenarios and Personas

Concept testing techniques in which the team places itself in the role of potential customers, using the service based on their expected and observed perspectives

Applied ethnography

Also recognised as industrial or consumption ethnography, it deals with the invisible observation of the consumers life scenarios, using non-intrusive techniques

Design by empathy

Design and concept testing techniques, in which the team places itself in the customers shoes, interacting with products in the first person and identifying un-expressed aspirations

Observation and analysis of results, to be reflected on the services fine design

Finding out the motives for use Responding to real, un-met needs

each case is a case observation levels shadowing

Analysis IdeationCaptureObservation

Clearly define who will be observed, who should observe and what should be observed

Register experiences, supported by the capture of film and photographic data

Exercises in the detection and identification of improvement opportunities. Repeat process if necessary

Simulation

Idea generation, based on what was captured and analysed. Interaction with customers and consumers



Examples of tools used for innovation

Strategic Base Vision Value PropositionTest, Fine-tune and

Implement

Disruptive Innovation

The search and early identification of disruptive ideas...is understood to be the fundamental grounds for the entire process

17





Implement

Consumer Knowledge

I aspire to a certain lifestyle, and want

my consumption to reflect that

Why should I pay more for the same

product?

I already have a number of products and services tailor made specifically

for me

I dont like wasting my time

I know what I want

I want to help make the world a better

place

I want to be able to communicate with

my friends and meet new people

I already know and like certain things nothing will change

my opinion





Implement

Technology Market

SocietyMarket & Economy

Society & Culture

Technology & Science

Population ageing

Ecological products

Fitness

Mobility and travel

Work and

stress

Own brands Discount concepts

Easy to prepare

Easy to eat

Nutritional products

Evolution of vending concepts

Mobility and autonomy

Mechanization

Small appliances

New packaging

New flavors

Home technology

New market players

18





Implement

Market Analysis / TrendsExample for internet use

Search: for many, search and Google are the internet

Create/ watch videos: the best videos are spread from person to person

Participate: creating or consulting blogs, giving their opinion, leaving their comments

Communicate: telephone calls and IM

Community: create communities with friends and those they do not yet know

Listen: buy and listen to music through the internet

Buy: acquire products and services, locally or remotely

Use: save time through online tools, available from any computer

The Second Life world is 3D: users can create their character and live a parallel life. A virtual economy has been created, encompassing US $18 of virtual goods already traded

Buy at a discount, in several categories such as telecommunications and travel.

Benefit from the efficiencies brought on by the internet

Associated to products or services, the use experience is important. Companies like Apple or A Vida Bela are capitalizing on this movement using the online channel

What customers already do online What customers are beginning to do online..

Nike ID enables the creation of one of a kind shoes (colours, writing, ), built and ordered from the online store. Products cost $10 more than in the store.




Information Analysis

Quantitative Information

Qualitative Information

Internal Information

Unique customer

vision

&

Customer Value

Equation

The ability to develop and

maintain

Models

Analyses Insi

ghts

Segmentation

Behaviour & Value

Costumer KPI

Risk

Prospecting

Costumer Choice & Journey

Propensity

Next Best Offer

Elasticity

Churn

Seasonality/Trends

Fraud & Revenue Assurance

Campaign Models

illustrative


Implement

19




Meetings

Restricted session

Workshop

Working team discussion session, in a brainstorming session format.~5-10 participants

Workshop involving a widened number of participants, involving in-house collaborators (with diverse profiles), and ideally outside participants: partners/suppliers/ clients.~40 participants


Implement




Visualization of Value Proposition


Implement

20




Description of the Value Proposition

Hears a new song on the radio and

likes it downloads

I t through the serverThe song is now

accessible via mobile phone or PC

Takes a photo with

phone and sends it to storage.

Downloads a videocall with a client

that had been stored,

to confirm certain conditions in the new

con t rac t

SMS: New

appointment meeting with XYZ

15/10/05, 15h.

Receives an alert

to a new meeting scheduled in

organiser

Synchronization of

organiser, contacts and files before the

weekend

Upload of a presentation to a

file - sharing area used by the

company he works

f o r

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Name: Joo Silva

Age: 38

Occupation: auditor

Service: Company As Entrepreneurial Services and Company Web (information storage)

Example: Use Cases

Example: Value Proposition

Example: Competitive Radar

eBay did this this and thatAC Nielsen the same

Siemens performed increases in productivity

Skype was bought by competitorGoogle is another example

Louis Vuitton is another and

TNT is another one

Warner Music is media company

Luso is water companyUPS is logistics company

Company A

5 5 Innovagency 2005 Strictlyconfidential.

rea de Servio de Convenincia: Melhorar a vida quotidiana dos clientes

reas localizadas no interior das cidades (ex: Telheiras , Padre Cruz, AlvaladeXXI) ou em eixos virios de acesso s cidades com fluxos pendulares entre zonas residenciais e locais de trabalho (ex: Oeiras, Aeroporto)

F u n es chave:Convenincia no abastecimento de combust vel porque disponvel num percurso quotidiano ou de elevada proximidade

Convenincia na realizao de um conjunto de compras que se podem tornar quotidianas ou que se assumem uma perspectiva de urgncia e convenincia com oferta alargada ou mesmo 24/7Utiliza o como espa o de comunidade/ entretenimento de uso permanente (de bairro)Por ter um hor rio alargado, pode enquadrar- se como entreposto de liga o c o m s e r v i os que tm h o r rios de dia (ou que no esto to pr x imos)

Principais M dulos:

Caf

Retalho Alimentar

Produtos de Convenincia

Farm cia

Papelaria / Tabacaria

Entreposto de Logstica

Entretenimento

Ofertas de Terceiros

(Popup -Stores )

Vending Machine

O meu local do dia- a- dia, com preos justos

Convenincia

Client Segment A Client Segment B

Sophisticated Non -Sophisticated

Product D

Product E

Product C

Product B

Product A

Product D

Product E

Product C

Product B

Product A

Other Clients

Product B

Product E Segment A

Product D Segment AIntegrated Service

Segment A

Online Channel

Product E Segment B

Product D Segment BMassifiedService

Onl ine Channel

Service

b y measure,

using these products

Portfolio of Services

Offl ine Channel

Product C

Sophisticated Non -Sophisticated

Example: Positioning

Insights & Trends Integrao de informao pessoal e contedos digitais detidos

Emergncia e sucesso de servios de V o I P Skype, GoogleTalk, IOL Talki

Servios de envio de sms online a custos reduzidos Sapo

HeadlineAcesso a servios da e c o n t edos do telefone atravs da internet. O servio materializa-se em duas funcionalidades que podem ser utilizadas separadamente ou de uma forma unificada

Servio Virtual , sem materializa o f sica, cujo cliente se relaciona exclusivamente online com a , sem a utilizao de um carto SIM ou equipamento - interac o v i a P C

Necessidades de Clientes Principais Caracter sticas (Features) Benef cio para o Cliente

Segmentos de Clientes

Clientes com perfil digital,

Clientes de outras operadoras, nacionais ou estrangeiros, que queiram ter acesso ao servio

Acesso a servios Vodafone por parte de clientes que no tm possibilidade

de / no querem aderir a servios f sicos por serem clientes de outra operadora mvel

Ter um reposit rio nico de informa o digital, acess vel de

diversas plataformas e de diversos meios

Acesso aos servios de telecomunicaes virtuaisatravs

de qualquer dispositivo com ligao internet

Recepo de comunicaes online:voz;sms; mms; v deochamada; e -mail; fax

Apoio a cliente exclusivamente online

Acesso a toda a sua informa o relevante remotamente em qualquer

local ou atravs de qualquer device

Uso facilitado a partir do PC, usando metodologia semelhante a um IM para a vertente de cliente virtual

O cliente deixa de estar dependente do seu handset para ter informa o / efectuar comunicaes

Digital Customer

Intimacy

Customer Support

ExclusivityCustomisation/

Personalisation

Price

Content

Rewards

Online Functionality


Implement




Business Planning

Media

Bilhetes

Electrnica

Vesturio

Recreao

Flores

Mercearia

C a s a

Turismo

0%

5%

10%

15%

20%

25%

30%

35%

15% 20% 25% 30% 35% 40% 45% 50%Crescimento Previsto (CAGR 2004-2009)

% d

o M

erca

do O

fflin

e (2

009)

Pacotes(excepto flores)

Ticketing

Vendedores Offline

Online Intensivo

Online com

o C

om

ple

me

nto

Electr nica

Electrnica Consumo Sony Pioneer Samsung

Ensitel Radio Popular TMN/Vodafone/

Optimus

Hardware H P

IBM Solbishop Vobis Chip7

Suprides Inforlndia BEEP Triudus

Media

Software

Fnac

Sector Zero

Livros, M sica, Videos/DVD

Fnac

Bertrand

Mediabooks

Webboom

Byblos

Revistas.sapo

AssineJ

Amazon.co.uk

Recrea o

Brinquedos Lego (int.) Amazon.co.uk

Video Jogos

Fnac Vobis Worten

Desporto

FC Porto, Sporting, Benfica

Sport Zone Mega Sport Econauta

Exemplo: Principais Lojas Online em PortugalMargem de Contribuio

por Produto Mercado A T r fego

Servi o s A

3.55

0.79

Custo MargemPre o

4,34

1.44

0.79 A.2

0.65 A.1

3.55

0.79

Custo MargemPre o

4,34

1.44

0.79 A.2

0.65 A.1

Log stica

0.07 0.30 0.37 Viagens

0.20

0.30

Cus to MargemPre o

0.25

0.37

0.05 Bilhetes (armazenagem)

0.07 Bilhetes (impresso)

0.07 0.30 0.37 Viagens

0.20

0.30

Cus to MargemPre o

0.25

0.37

0.05 Bilhetes (armazenagem)

0.07 Bilhetes (impresso)

0.20

0.52

Cus to MargemPre o

0.20 +

0.5%

0.42

0.5%C.2

- 0.10 C.1

0.20

0.52

Cus to MargemPre o

0.20 +

0.5%

0.42

0.5%C.2

- 0.10 C.1

Servi o s C

Ano 1 Ano 2 Ano 3 Ano 4 Ano 5

Servi os A

A.1

101.764

294.554

435.273

896.009

1.209.544

A.2


Servi os A

A.1

101.764

294.554

435.273

896.009

1.209.544

A.2


Log stica

651.842

1.605.355

2.024.523

3.743.117

4.679.901

Viagens

Bilhetes -

Impresses

Bilhetes

Armazenagem


Log stica

651.842

1.605.355

2.024.523

3.743.117

4.679.901

Viagens

Bilhetes -

Impresses

Bilhetes

Armazenagem

ServiceA

De um mercado total de venda antecipada de bilhetes com a dimenso de 255.146.618 por ano em Portugal (2004), espera -se que 7% sejam vendidos online

Isto representa um volume de vendas de 17.071 mil , que assumindo um pre o m dio de 7,88 por bilhete indica 2.165.880 bilhetes vendidos num primeiro ano. Ao longo dos 5 anos espera - se que este valor suba para ~9 milhes de bilhetes vendidos online.

A uma m dia de 3 bilhetes por envio, estamos a falar de um total de mercado de ~ 700 mil envios num primeiro ano, subindo para 3 milhes no ano 5.

Existem 8 operadores relevantes neste mercado, e assumindo que a sua quota de mercado semelhante, considerou-se que consigam conquistar um desses operadores num primeiro momento, subindo para 3 no final do ano 5. Isto representa ~ 90 mil transportes no primeiro ano, subindo para ~1,1 milhes no final do 5 ano.

ServiceB

Existem 5 operadores relevantes no mercado de venda online de viagens, com um m dia de ~ 17 mil viagens vendidas por ano (~4000 processos), num mercado total de ~46 milhes de euros(3% do mercado offline )

Assumindo-se que conseguem capturar 1 operador num primeiro momento, subindo para 2 no inicio do 3 ano, num total de 16.942 bilhetes operados pelos gerando 4.236 envios (1 ano), subindo para ~215 mil bilhetes com ~ 54 mil envios (5 ano).

859

29,4

2 8

Custo do Equipamento

(5%) Canal de distribui o

(5%) MarkupFA

328,4

588

112

PVP: 7 0 038,2%

Subsidia o

4 2 0Custo do

Equipamento

(5%) Canal de distribui o

(5%) MarkupFA41

4 2 0

80I V A

PVP: 500

10%Subsidia o

IVA

20

P D A Telemvel

21

Segment Analysis and Targeting

Pricing Channels, Sourcing andPartners

ServiceA

ServiceB

Service A

Service B

Service D

Service F

Service G

Service H

Service J

CorePrioritary services to becommercialized

ComplementaryServicesServicesto increaseCore Service s loyaltyo rprofitablity

Accessories :Services necessaryfor e n d-t o-end valueproposition

ServiceC

Service I

Service E

Service Portfolio

Associa o representativa do sector de

com rcio electr nico B2C dos quais os mais significativos so:

Worten; Vobis.pt; BES; CGD; CaixaWeb; Chip7; Clix;

Continente Online; El Corte Ingls; Exit; GlobalShop; TMN;

MBNet; PMELink; Sapo.pt; ShoppingDirect; SomLivre.pt; TV

Cabo Interactiva; Unibanco; iol.pt; Impresa; Investec.net

L a n ou recentemente uma iniciativa de certifica o dos sites de com rcio

electr nico (selo de certificao), com o objectivo de aumentar a confian a dos

consumidores nos mesmos.

Esto certificados os sites da

Chip7, El Corte Ingls e PME Link

Em 2003, realizou uma campanha televisiva promovendo a realiza o d e

compras no com rcio electr n i c o .

E s t disponvel para equacionar iniciativas em conjunto com os CTT

Entidade reguladora do com rcio

electr nico, com base no decreto -lei n mero 309/2001,

Com efeito, a ANACOM assume, neste

domnio, um papel de relevo, tendo

sido designada entidade de superviso central, com atribui es em todas as

reas a reguladas, funo que cumula com a de autoridade reguladora

nacional dos sectores das comunica es electr nicas e dos

s e r v i os postais.

Neste contexto, recairo sobre a ANACOM, entre outras, novas fun es

ao n vel da regulamenta o, superviso, contencioso e informa o

resultantes da aplica o da Directiva

2000/31/CE:

obriga es de informa o dos prestadores de servi os da sociedade da informa o

Condi es de irresponsabilidade dos

prestadores intermedi rios de servi os relativamente ao conte do de informa o que tornam acess vel

Comunica es pub l i c i t rias em rede e

o marketing directo

Celebra o de contratos por via electr n i c a

Permissibilidade do funcionamento em linha de mecanismos extrajudiciais de

resolu o de conflitos

Entidade responsvel pela

implementa o de pol ticas governamentais na rea da sociedade

da informao e governo electr nico, sendo transversal a todos os

m i n i s t rios e dependendo directamente

da Presidncia do Conselho de Minis t ros.

Tem como competncias:

Inova o, nomeadamente no que

respeita ao Programa Integrado

de Apoio Inovao (PROINOV);

Governo electr nico (e -government );

Economia digital, nomeadamente no que respeita

ao recurso a transa e s digitais;

Cidados com necessidades especiais na sociedade da

informa o, nomeadamente no que respeita Iniciativa Nacional

para os Cidados com Necessidades Especiais na

Sociedade da Informa o (ACESSO);

Acesso generalizado Internet, nomeadamente no que respeita

sua ampla utiliza o pelos cidados.

Associaes de Empresas

Entidades que agrupam as diversas

empresas comerciais e industriais, podendo consistir num p lo para

negocia o de condi es facilitadas do s e r v i o .

Existem diversas entidades deste tipo, destacando - se:

AEP: Associa o Empresarial de

Portugal

AIP: Associa o Ind s t r i a l

Portuguesa

ANJE: Associa o Nacional de

Jovens Empresr i o s

CCP: Confedera o do Com rcio

de Portugal

CIP: Confedera o da I nd stria Portuguesa

Todas estas entidades podem ser identificadas e contactadas atravs d o

site do ICEP: n e g ciosNet( www.portugalnews.pt/ negonet/ )

Valores em Euros 2001 2002 2003 2004 2005 2006

Prestao de servios 620.043 670.574 890.586 968.577 1.049.936 1.134.781

Proveitos suplementares 0 6.484 0 0 0 0Total Receitas 620.043 677.059 890.586 968.577 1.049.936 1.134.781

Tx de crescimento 3,5% 9,2% 31,5% 8,8% 8,4% 8,1%

Custo das Mercadorias Vendidas 109.678 135.028 212.391 240.692 270.281 301.204Fornecimentos e servios externos 180.432 195.296 251.462 264.447 279.108 294.324

Custos com pessoa l 220.982 223.736 250.155 271.787 281.365 291.280Amortizaes 164.415 142.792 148.880 159.202 169.405 179.097

Outros custos e perdas operacionais 10.180 5.388 7 . 1 5 6 7.782 8.436 9.118Total de Custos 685.687 702.240 870.044 943.910 1.008.593 1.075.023

Resultados Operacionais (65.644) (25.181) 20.542 24.667 41.342 59.758

EBITDA 98.771 117.610 169.422 183.870 210.747 238.856

Margem EBITDA 15,9% 17,5% 19,0% 19,0% 20,1% 21,0%

Proveitos financeiros 1.205 6 2 5 7 68 7 4 8 0

Custos financeiros 73.271 59.827 54.047 49.202 42.766 34.579Resultados Financeiros (72.066) (59.765) (53.990) (49.134) (42.692) (34.498)

Proveitos e ganhos extraordinrios 86.326 80.066 80.066 0 0 0

Custos e perdas extraordinrias 4.471 0 0 0 0 0Resultados Extraordinrios 81.855 80.066 80.066 0 0 0

Resultado antes de Imposto (55.855) ( 4 . 8 8 0 ) 46.618 (24.466) ( 1 . 3 5 0 ) 25.260

Imposto sobre o rendimento 0 0 0 0 0 8.336

Resultado Lquido (55.855) ( 4 . 8 8 0 ) 46.618 (24.466) ( 1 . 3 5 0 ) 16.924

Income Statement

NPV decomposition(b y subproject)

2.039.395

1.769.965

298.432

183.663

399.584

2.729.528

1.961.510

0

500.000

1.000.000

1.500.000

2.000.000

2.500.000

3.000.000

3.500.000

4.000.000

4.500.000

5.000.000

Paco tes Bilhetes E s t a d o mCommerce Pagamentos Investimentos +Custos + Impostos

NPV

Sensitivity

Financials


Implement

21




Market Tests

Opinion Quantitative Quick TestsEthnography and

Customer Understanding

Close observation of the consumer in their daily interaction. getting into the customers shoes.

Asking the customers opinion on a specific topic (qualitative)

Study enabled by quantitative data related to adherence, pricing, etc.

Quick tests that may be realised through the alteration of the companys products or the quick launch of restricted versions


Implement




Specification

IT Architecture

Functional Requirement

Turismo

Habinet.com(proposto)

Shopping

C a t logo

Habita o

Por Categoria

Por Loja

Carrinhos Compras

Ferramentas

Simulador

Guia do Shopping

Pedido de

Contacto

Im veis

Turismo Rural

Casas para f rias

In fo rma es

Empreendimentos

Ferramentas

Simulador

Guia do Im vel

Informaes t e i s

Seguros

Estat sticas

1st Time Buyer s Guide

Consult rio

Jurd i c o

Profissionais

Software Apoio

Pedido de

Contacto

Inserir im vel

Pesquisar Im vel

Pesquisas:

Pesquisa

r p i d a

Pesquisas tem ticas

Pesquisa

avana d a

Pesquisas guardadas

Por data

Ficha de Im ve l

Ficha de contacto

O Habinet

Quem Somos

Contactos

Entidades Associadas

O Meu Habinet

Login

Registo

Alertas

Favoritos

Links

Internos

Montepio Geral

N e t 2 4

Externos

Rede Expressos

Livraria Esperana

Coface Mope

Bimotor DJ

Not cias

Destaques

Notcias e

Produtos MG

Mercados

Servio s

Informa o

Consult rio do Lar

Decora o

Checklists para servi o s

Pesquisa no Site

Mapa do Site

Mediadores

Outros Cat logos

Por Categoria

Por Loja

C a t logo de S e r v i os

Listagem

categorizada de servi o s

Ficha de servi o

Ficha de contacto

N o tcias Financeiras

Mercado

Financeiro

Mercado de I mv e i s

Propriedade da Semana

Novos im veis

Destaques

NovidadesGesto de Venda

Classificados

I m veis

Pesquisar Im vel

Empreendimentos

Destaques

Descri o

Ferramentas

Mediadores

Gesto de Venda

Classificados

Pesquisas:

Pesquisa r pida Pesquisas

tem t i c a s

Pesquisa a v a n ada

Pesquisas guardadas

P o r d a t a

F i c h a d e I m v e l Ficha de contacto

Pesquisa Pgina de resultados Ficha de Im v e l Pedido Contacto

Quando entra nesta rea do site o utilizador encontra uma rea dedicada essencialmente procura de casa, encontrando tambm ferramentas de apoio ao processo de deciso e ainda uma s rie de recursos de apoio ao processo de compra em si.

Possibilidade de o utilizador pesquisar dentro da base de dados do Habinet por propriedades com caracter sticas por si definidas. Pode usar a pesquisa simples ou refinar mais a sua pesquisa atravs d e uma pesquisa avan ada. Oferece ainda outras pesquisas, no entanto estas encontram-se definidas pelo Habinet, podendo o utilizador apenas aceder- lhe atravs d e links

Devolve ao utilizador os resultados da sua pesquisa, podendo este orden - los por pre o, zona ou tipologia.

Depois de escolhida uma propriedade o utilizador passa para a ficha de im vel. O simulador merece especial destaque aqui, uma vez que a disponibilizao de uma boa ferramenta uma forma de o MG maximizar as possibilidades de cross-sellingdos seus produtos atravs do Habinet..

Formul rio de pedido de contacto a preencher pelo utilizador relativamente a uma propriedade que lhe desperte o interesse.

Potential Market

Elasticity

Process Description

Marketing e Divulgao

Relao com Fornecedores Opera e s I TControlo

Gesto

Contedos

Comit de controlo

ServicingManagement (1)

Interno

Help Desk (1)

Responsvel da Estrutura

Outsourcing

Estrutura necessria de XX

Colaboradores

A d. Sistema

1 1

1 1

x N mero de recursos previstos FTE

Organizational Chart

PC

Infraestrutura

Te

lem

-v

eis

/

SM

S

PDA

/ O

utro

s

Dev

ices

Aplic

a

es

Qu

iosq

ue

s

Intr

an

et

Extra

net

Inte

rnet

Ge

st

o d

e In

terf

ace

s

Autentica o Base de Dados Backup Monitoriza o e Helpdesk

Inteligncia de Negcio

Controlo de

Gesto

Gesto

Financeira

Logstica e

Aprovisionamento

Recursos

Humanos

S e r v i os

Auxiliares

Gesto

Documental

Suporte a Servios Gerais e de Apoio Geral

Gesto de

Utentes

Fluxos de

Utentes

Lista de

Tarefas

Gesto de

consum veis

Mdu los

espec ficos1 Agenda

Gesto Clnico - Administrativa

Processo Cl nico

Especialidades Cl nicas

Prescri o e Protocolos Triagem

Suporte Deciso

Liga o a

Equipa -mento

Codifica o

Apoio Actividade Cl nicaC . S a d e / Hospitais / Cuidados

Continuados

C. Atendimento SNS

Portais da Sa de e Cidado

Carto de Utente

SNS / ARS

Gesto do C

onhecimento

Colabora

o

Me

ssag

ing

Bus de Comunica o (EAI)

Form

ao (

eLearning)

Web

Servi

ces

/ Integ

ra

o

1 - Exemplo : Internamento, urgncia , entre outros


Implement

22



Practical examples

Case Studies


FROMIDEAS

TORETURN

ONIDEAS

IDE

AS

BU

SIN

ES

SD

ES

IGN

TEC

HN

ICA

LD

ES

IGN





projects





formats for clients


23



Practical examples Ideias com Futuro

Case study: innovation in retail

From trends.

Natural, organic and environmentally friendly products

ThreeSixty, in Hong-Kong, offers customers a wide range of choices in terms of fresh, natural and organic products, groceries and environmentally friendly domestic-cleaning ranges. The entire store (wherever possible) is built and decorated with environmentally friendly and recycled products. The company motto: Change the World One Bite at a Time

Brand diversification

Diversification: from coffee brand to consumption experience in coffee houses with branded products

From and independent coffee-house to a worldwide brand, producing and selling its own branded products

Design as a component of the offering

Bringing great design to every home is a big mission. Thats why weve brought together some of the biggest designer names to lend their talent (and vision). Our designers know how to create products youll love to live with, at low prices you cant live without.

http://www.target.com

Personalisation

Nike ID enables the creation of one of a kind shoes (colours, writing, ), built and ordered from the online store. Products cost $10 more than in the store.

M&Ms with personalised messages, that can be uploaded to the services website.


Case study: innovation in retail

to a concept..



24


From trends.

Low-Cost for long distancesThe Air Asia, Virgin and easyJet airlines are negotiating a global alliance for the establishment of low cost long range routes. Flights between the UK and Malaysia will be priced between 65 and 550. although low cost airlines traditionally focus on short and medium range flights, the companies success led to the application of the model to longer routes

Travel auctions

Online travel store and auction house, that allows for the comparison of products, offering tools for quick and easy travel planning

Low costs are enabled by a completely virtual operation

Telling a story / theme

With the resurgence of books and films in the magic and enchantment sphere, new opportunities arise for the creation of spaces organised to create memorable experiences based on a well told story, a strong theme, and strong graphic potential

Original experiences

A Vida Bela Portuguese company that specializes in Experience Marketing, aggregating a vast portfolio of original and aspirational experiences

Rotas do Vento travel agency specialising in offering experiences that surpass airplane + hotel offerings

Case study: innovation in tourism




to a concept




25



and another one.








26



Teachings for those who wish to participate in an innovation cha llenge

Understand the business and its clients

Be multidisciplinary

Be professional, rigorous and demanding

Involve a team: with different profiles

Be focused and conquer obstacles

Be creative, and consequent

Appendix

Innovagency Corporate Profile

27


Why innovagency


We are an innovation consulting company

our aim is to build innovative experiences, creating differentiating

competitive advantages for our clients


We

Why innovagency


conceive implement

innovative business strategies

innovative products and

services

innovative interaction channels

&

28


Disruptive innovation is focused on the identification of opportunities for the creation of new businesses that strengthen the corporate portfolio but may lie outside the company s core activities

disruptive

Why innovagency

Focus of innovation

Incremental innovation is focused on the correct management of the optimization and segmentation vectors on a given time frame

incremental

segmentation

optim

izat

ion

+-

- +

-

+

time

+

evolutional

Evolutional innovation focuses on the identification and exploration of new environments for portfolio extension based on incremental success factors

SHORTTERM

ENHANCE! OPTIMIZE!

FOCUS ON MAXIMIZING CUSTOMER VALUE

CREATE!

FOCUS ON NEW SOURCES OF VALUE

ENVISION!

FOCUS ON GROWTH

LONG

LOWERDISRUPTION

HIGHER


Why innovagency


29


research

define buildFROMIDEAS

TORETURN

ONIDEAS

ideate

Why innovagency

Innovation delivered

question measure

From ideas to reality, our end-to-end approach combines competencies in strategy, technology,

design and research, making our creativity consequent, implementation oriented and

return based.

strategy

technology

design


FROMIDEAS

TORETURN

ONIDEAS

IDE

AS

BU

SIN

ES

SD

ES

IGN

TEC

HN

ICA

LD

ES

IGN

Why innovagency




projects





formats for clients


30


innovagency is proud to acknowledge that in 5 short years has worked with the top 50 companies in Portugal, with the most innovative and profitable companies in the Portuguese market, companies that are worldwide

recognised benchmarks in their sector.

2001 2002 2003 2004 2005 2006

innovagency

Over 100 clients have trusted innovagencys abilities in 5 years


Why innovagency

The innovagency team (over 60 talented people)

Experience in the usage of key tools for effective and user centered design and innovation trendwatching, applied ethnography, rapid prototyping, persona creation, etc.

Effective capacity to add value added content supporting idea generation, concept creation and business planning

Cross-industries vision of innovation and hands-on participation in projects in partnership and with educational systems

Experience in management and coordination of large scale projects that require effective interaction with many different levels of the client organization

Multidisciplinary project team covering specific competences for every phase of the project accelerating the Process Test Cycle strategy, marketing, corporate finance, design, management, marketing sciences, technology, communication and branding

Recognized as experienced in design, launching and management of business models, incorporating innovative services and products

Profound knowledge of the trends and evolution of the consumer in the Portuguese market

Strong vocation for implementation of new businesses and launching of innovative products and services, many times with client in-house management responsibilities

International outlook supported in partners with worldwide experience and a team that originates from many other countries

31


Why innovagency

Critical and differentiating factors

Integrated offering encompassing professional services oriented towards innovation through competencies in strategy, technology and design / marketing

End-to-end experience in innovation projects, from idea generation and development to designing differentiating strategies and the development, implementation and launch of new concepts and businesses

Experience in implementation / execution projects , reinforcing the ability to be consequent and realistic in innovation initiatives

Knowledge of several industries, a consequence of hundreds of projects developed with leading organisations in each activity sector

Professionals with vast experience in innovation, in consulting and industry, at both a national and international level

Experience in the co-operation with multi-disciplinary innovation partners(universities, companies, consumer and market study partners) and in the involvement in cooperation and knowledge networks within the innovation ecosystem, both nationally and internationally


innovagency

Over 100 clients have trusted innovagencys abilities in 5 years

Jos de Mello Sade

H. Fernando Fonseca

Esprito Santo Sade

Hospitais Privados de Portugal

EPS Multicare

Linha Cuidados Sade

Sniores

Grupo JABA

H. Santa Maria

Healthcare & Pharma

VODAFONE

TV CABO

SIC

RTP

PT

ONI Telecom

Media Capital

Valentimde Carvalho

Media & Telecom

Lactogal

Jernimo Martins

Central de Cervejase Bebidas

MARL

Makro

McDonalds

Pepsi

M&Ms

Retail e Fast Moving Consumer Goods

EDP

CP

Brisa

Galp Energia

Galp Gs

Via Verde Portugal

CTT

Utilities

Millennium BCP

Banco Primus

EPS Multicare

Banco EspritoSanto

ESAF

Crdito AgrcolaVida

Credibom

Banque Accord

Sagres Seguros

M&B Advisors (Spain)

Financial Services

ACCESS

Parque Expo

Vieira de Almeida

BBDO

EURO RSCG

DCE

IDC

MyBiz

Other Service Companies

Portucel Soporcel

EFACEC

EURALCOM / SONAFI

SOMAGUE

Grupo Jos de Mello

Grupo CUF (Qumica)

CRT

Manufacturing Industries

Blandy

ITP

Regio de Turismo do Algarve

ICEP

Oceanrio

Pavilho Atlntico

Tourism & Leisure

32


API

IAPMEI ITP IFT

PRIME ERSE

IMMOPI DGOTDU Instituto do Ambiente / ICN

Ministrio Economia Ministrio Finanas

Ministrio Cultura Secr. Estado Juventude

Fundo Turismo

E-Government & Education

Vale do Sousa Digital

Almada Cidade Digital vora Digital SMAS de Almada

Rede Integradade Apoio ao Cidado dos Aores

Algarve Digital

Instituto Superior Tcnico

Instituto Superior de Robtica (do IST)

UniversidadeCatlica

Instituto Superior de Psicologia

innovagency

The e-government arena has been a relevant field for innovation

bain problem solving 2.pdf

Documents