ba_hons_international_business_communication_with web viewto enable students to communicate...

UNIVERSITY OF CENTRAL LANCASHIRE

Programme Specification

1. Awarding Institution / Body

University of Central Lancashire.

2. Teaching Institution and Location of delivery

Preston City Campus and SCOPE, City University, Hong Kong

3. University School /Centre School of Journalism, Language and Communication

4. External Accreditation n/a

5. Title of Final Award BA (Hons) International Business Communication with (a Modern Foreign Language):

a) BA (Hons) International Business Communicationwith French

b) BA (Hons) International Business Communicationwith Germanc) BA (Hons) International Business Communicationwith Spanishd) BA (Hons) International Business Communicationwith Arabice) BA (Hons) International Business Communicationwith Japanesef) BA (Hons) International Business Communicationwith Chinese

6. Modes of Attendance offered

Full Time and Part-time

7. UCAS Code N1T6 (Arabic), N1T1 (Chinese), N1R1 (French), N1R2 (German)N1T2 (Japanese), N1R4 (Spanish)

8. Relevant Subject Benchmarking Group(s)

Languages and Related Studies/Business and Management.

9. Other external influences Common European Framework for Languages(CEF) & IELTS

10. Date of production/ revision of this form

2 November 2009 revised June 2011March 2013

11. Aims of the Programme

To enable students to communicate effectively in an international business environment using English and their chosen modern foreign language as the media.

To foster the acquisition of managerial and business related knowledge, skills and thinking styles.

To develop a broad critical understanding of cultural issues and their impact on organisations and businesses.

To develop a high level of individual and integrated communication skills in English and their chosen modern foreign language.

To develop students’ interpersonal skills, critical self-awareness and problem solving abilities.

To prepare students for further study of management and business and for managerial careers in linguistically and culturally diverse business environments.

To develop an active approach to Personal Development Planning as a life-long process.

12. Learning Outcomes, Teaching, Learning and Assessment Methods

A. Knowledge and Understanding

A1. the structure and syntax of language and a recognition of the norms of usage in language

A2. Forms of communication in business settings.

A3. Models of cultural differences.

A4. Business strategies and operations in general, principles, concepts and issues within specific business-related areas.

A5. A high level of English Language knowledge & skills

Teaching and Learning Methods

Tutor-led inputs and seminars.

Video-based analysis tasks

Structured, incremental tasks and activities

Guided reading for seminars and research projects

Simultaneous and group-based tasks, case studies and portfolios

Assessment methods

Portfolios of tasks

Oral presentations

Assessed simulations

Extended projects/essays

Dissertation (optional)

Classroom tests

B. Subject-specific skills

B1. Systematic analysis of business language and forms of communication.

B2. Analysis and evaluation of current issues in international business and management.

B3. Effective business communication skills and ability to operate effectively in a multi-national team

B4.The ability to describe, explain and critically discuss, orally and in writing, English (and Chinese, Japanese, French, Spanish, German, depending on chosen pathways), recurrent themes and issues in international business communication)


Tutor-led inputs and seminars

Video-based analysis tasks

Structured, incremental language tasks and activities

Presentations and tasks based on guided reading and research projects.

Simulations and group-based tasks, case studies and portfolios.

Assessment methods

Portfolios of tasks.

Oral presentations

Assessment simulations

Extended projects/essays


Classroom tests

C. Thinking Skills

C1 Ability to apply knowledge to a variety of contexts, themes and issues.

C2 Critical analysis of contexts, themes and texts

C3 Synthesis of knowledge and ideas from a variety sources leading to generation of creative and /or original ideas

(oral and written). C4 Evaluation of own knowledge and that of others.


Tutor –led inputs and seminars. Video-based analysis tasks.

Case studies, simulations and independent learning tasks

Project and Dissertation supervision

Assessment methods

Project presentations Reports and essays

Portfolios Dissertation (optional)

D. Other skills relevant to employability and personal development

D1. Effective communication in a wide range of inter-cultural contexts in English (English (and Chinese, Japanese, French, Spanish, German, depending on chosen pathways).

D2. Ability to continue learning, and to review own learning by adopting transferable skills for work and study; Including the use of IT.

D3. A self-reflexive approach to interpersonal communication across a wide range of familiar and unfamiliar cultural and business-related contexts.

D4. Ability to plan and organise work, and to work independently.


Tutor-led input Individual and group tasks Presentations

Simulations Portfolios

Assessment methods

Portfolio tasks Presentations Simulations

Essays, reports and assessment of group work


13. Programme Structures 14. Awards and Credits

Level Module Code

Module Title Credit rating

Level 4 Compulsory Modules Bachelor Honours DegreeRequires 360 credits including a minimum of 220 at level 5 or above and 100 credits at level 6

Bachelor DegreeRequires 320 credits including a minimum of 180 at level 5 or above and 60 at level 6

Dip HERequires 240 credits including a minimum

L

EB1006 Introduction to International Business Communication 1

40

EF1700 Study and Communication 20

EB1300 Introduction to Business for International Business Communication

20

Optional Modules – Students will take 40 credits in their chosen language

IBC with French

FR1000 Introduction to French Studies 40

IBC with German

GM1006 Introduction to German Studies 40

EVEL

4

of 100 at level 5 or above

Cert HERequires 120 credits at level 4 or above

IBC with Spanish

SH1000 Introduction to Spanish Studies 40

IBC with Arabic

AK1000 Arabic Language 1 40

IBC with Japanese

JS1106 Japanese Language 1 40

IBC with Chinese

CL1002

CL1203

Chinese History: From Middle Kingdome to Modern StateIntroduction to Contemporary China

20

20

Level 5 Compulsory Module

LEVEL

5

EB2006 International Business Communication 2 40

IBC Options – Students take TWO of these

EB2300 Management Practice for International Business Communication

20

EB2015 Enterprise for International Business Communication

20

EB2209 Marketing and Advertising Communication 20

TL2028 International Tourism Development 20

EF2702 English and Skills for Study 20

Language Options – Students take 40 credits in their chosen language

IBC with French

FR2001

FR2202

French Language and SocietyIntroduction to the Theory and Techniques of Translation

20

20

IBC with German

GM2101

GM2115

German Language and SocietyIntroduction to the Theory and Techniques of Translation

20

20

IBC with Spanish

SH2001

SH2202

Spanish Language and SocietyIntroduction to Theory and Techniques of Translation

20

20

LEVEL

5

IBC with Arabic

AK2000

AK2001

Arabic Language 2AArabic Language 2B

20

20

IBC with Japanese

JS2051

JS2059

JS2501

Aspects of Japanese SocietyInvestigating Japan ProjectReading Japan

20

20

20

IBC with Chinese

CL2001

CL2301

CL2302

CL2501

Aspects of Chinese SocietyIntroduction to Translation and InterpretationContemporary Chinese Society and CultureReading China

20

20

20

20

Level 6 Compulsory Modules

LEVEL

6

EB3006 International Business Communication Level 3

40

EB3803 Managing International Businesses for International Business Communication

20

Language Options – students take 40 credits in their chosen language

IBC with French

FR3001

FR3061

ML3205

ML3026

French Language (Major/ Joint)ORFrench Language (Minor)ANDTechniques and Practice of InterpretingORTranslation Project

20

20

20

20

IBC with German

GM3001

GM3105

ML3205

ML3026

German Language (Major/ Joint)ORGerman Language (Minor)ANDTechniques and Practice of InterpretingOR

Translation Project

20

20

20

20

IBC with Spanish

SH3001 Spanish Language 20

SH3002 Spanish Language 20

IBC with Arabic ( for non-native speakers of Arabic)

AK3000

AK3001

Arabic Language 3AArabic Language 3B

20

20

IBC with Japanese – students take 40 credits from the following:

JS3051

JS3059

JS3100

JS3101

Japanese Language (double module)

Exploring Japan through Media

Contemporary Issues in Japan

Professional Communication in Japanese

40

20

20

20

IBC with Chinese – students take 40 credits from the following:

CL3201CL3204

ML3205

CL3003

CL3004

CL3100CL3101

Chinese Language 3Understanding Chinese Economy and Society

OR(for native and non-native speakers of Mandarin Chinese)Techniques and Practice of Interpreting

ORTheory and Practice of Interpreting (Chinese)

ANDTheory and Practice of Translation

ORProfessional Communication in ChineseCritical Appreciation of Chinese Literature

2020

20

20

20

2020

Options – students take ONE of the following modules provided that they have fulfilled any prerequisites. In some cases they will have taken the prerequisite module in Level 5.

EB3991 Research Methods for International Business Communication

20

EB3990 International Business Communication Dissertation

20

WP3001 Cultural Event Management in Practice 20

EB3551 Student Initiated Module 20

EF2702 English and Skills and Study 20

Specialist Options

EB3207

International Digital Business CommunicationOnline Culture and Communication

20

EB3206 Social Media Strategy 20

EB3701

EB3702

Human Resource ManagementPrinciples of Human Resource Management for International Business CommunicationPrinciples of Human Resource Development for International Business Communication

20

20

EB2209

EB3209

PR3111

MarketingMarketing and Advertising Communication for International Business Communication(prerequisite for other marketing modules)Advertising Around the World for International Business Communication **Public Relations for Marketing **

20

20

20

PR3102

Public RelationsCorporate Strategy and Communication ** 20

TL2028

TL3141

International TourismInternational Tourism DevelopmentBusiness Events and Tourism

20

20

TL2048

TL3141

Events ManagementPlanning for International EventsBusiness Events and Tourism

20

20

AI3000

AI3001

Asia PacificDevelopment and Change in the Asia Pacific RegionAsia Pacific International Relations **

20

20

EB3101

EB3102

Corporate CommunicationGlobalisation and Business International Corporate CommunicationCulture and Business in International Corporate Communication

20

20

International Finance

EB3501 Finance and Accounting for IBC 20

EB3502 International Finance Practices for IBC 20

Other Modules which may be available, subject to student numbers

FM2024 Promotion Project (Art & Fashion) 20

AK3003 Arabic/English Translation 20

15. Personal Development Planning

PDP is embedded in the teaching and assessment of most modules.Strategies and skills for academic, personal and professional development are identified during induction and explicitly taught in compulsory modules and several of the other modules..Students regularly meet with their tutor and groups discuss PDP issues and strategies, with emphasis on academic development.

16. Admissions criteria

The course is only open to non-native speakers of English.

Admission to a named foreign language pathway may be subject to interview and test in the foreign language. Students who are not accepted on the named foreign language pathway but who have the requisite level of English will be able to study BA (Hons) IBC.

Entry into Level 4 requires a minimum of CEF B1, IELTS 5.0 or equivalent and a good record of marks from secondary school. School-leaving qualifications and records will be considered on an individual basis as international education systems vary considerably. In addition, students would have as pre-requisites an ‘A’ level (or equivalent) entry qualification in the language of their choice.

Entry into Level 5 requires a minimum CEF low B2, IELTS 5.5 or equivalent and at least one year of undergraduate study in a field related to English Language and/or Business Communication in English plus one year of their chosen language studied at undergraduate level.

Direct entry into Level 6 requires a minimum of CEF high B2, IELTS 6.0 or equivalent and at least 2 years of undergraduate study in a field related to English Language and/or Business Communication in English plus two years of language studied at undergraduate level.

17. Key sources of information about the programme

UCLan website. www.uclan.ac.uk

International partners through articulation agreements

UCLan prospectus and International Office publicity

Word of mouth

http://www.uclan.ac.uk/

18. Curriculum Skills MapProgramme Learning Outcomes

Level Module Code Module Title

Compul-

sory (C) or Option (O)

Knowledge and understanding

Subject-specific Skills Thinking Skills

Other skills relevant to employability and

personal development

A1 A2 A3 A4A5

B1 B2 B3 B4 C1 C2 C3 C4 D1 D2 D3 D4

LEVEL

4

EB1006International Business Communication 1 C

√ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

EF1700 Study and Communication C √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

EB1300 Introduction to Business for IBC C √ √ √ √ √ √ √ √ √ √ √ √ √ √

FR1000 Introduction to French Studies (C)* √ √ √ √ √ √ √ √ √ √ √ √

GM1006 Introduction to German Studies (C)* √ √ √ √ √ √ √ √ √ √ √ √

SH1000 Introduction to Spanish Studies (C)* √ √ √ √ √ √ √ √ √ √ √ √

AK1000 Arabic Language 1 (C)* √ √ √ √ √ √ √ √ √ √ √ √

JS1106 Japanese Language 1 (C)* √ √ √ √ √ √ √ √ √ √ √ √

CL1002Chinese History: From Middle Kingdom to Modern State

(C)* √ √ √ √ √ √ √ √ √ √ √

CL1203 Introduction to Contemporary China (C)* √ √ √ √ √ √ √ √ √ √ √ √

(C)* indicates the module is compulsory for the relevant named language route, i.e. French modules for BA (Hons) IBC with French

LevelModule Code Module Title

Compul-sory (C) or Option (O)





A1 A2 A3 A4 A5 B1 B2 B3 B4 C1 C2 C3 C4 D1 D2 D3 D4

EB2006International Business Communication 2

C √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

EB2300 Management Practice for IBC O √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

EB2015 Enterprise for IBC O √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

EB2209Marketing and Advertising Communication

O √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

TL2028International Tourism Development O

√ √ √ √ √ √ √ √ √ √ √ √

EF2702 English and Skills for Study O √ √ √ √ √ √ √ √ √ √ √

FR2001 French Language and Society (C)* √ √ √ √ √ √ √ √ √ √ √ √

FR2202Introduction to the Theory and Techniques of Translation

(C)* √ √ √ √ √ √ √ √ √ √ √ √ √

GM2101 German Language and Society (C)* √ √ √ √ √ √ √ √ √ √ √ √

GM2115Introduction to the Theory and Techniques of Translation

(C)* √ √ √ √ √ √ √ √ √ √ √ √


Compul-sory (C) or Option (O)






LEVEL

5

SH2001Spanish Language and Society

(C)* √ √ √ √ √ √ √ √ √ √ √ √ √

SH2202Introduction to Theory and Techniques of Translation

(C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

AK2000 Arabic Language 2A (C)* √ √ √ √ √ √ √ √ √ √ √

AK2001 Arabic Language 2B (C)* √ √ √ √ √ √ √ √ √ √ √

JS2051 Aspects of Japanese Society (C)* √ √ √ √ √ √ √ √ √ √

JS2059 Investigating Japan Project (C)* √ √ √ √ √ √ √ √ √ √ √ √

JS2501 Reading Japan (O) √ √ √ √ √ √ √ √ √ √ √ √

CL2001 Aspects of Chinese Society O √ √ √ √ √ √ √ √ √ √ √ √

CL2301Introduction to Translation and Interpretation

O √ √ √ √ √ √ √ √ √ √ √ √

CL2302Contemporary Chinese Society and Culture

O √ √ √ √ √ √ √ √ √ √ √ √

CL2501 Reading China O √ √ √ √ √ √ √ √ √ √ √ √

(C)* indicates the module is compulsory for the relevant named language route, i.e. French modules for BA (Hons) IBC with French


Compul-sory (C)

or Option

(O)






EB3006International Business Communication Level 3 C √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

EB3803Managing International Businesses for IBC C √ √ √ √ √ √ √ √ √ √ √ √

FR3061 French Language (Minor Route) O √ √ √ √ √ √ √ √ √ √ √

FR3001 French Language (Joint/Major) O √ √ √ √ √ √ √ √ √ √ √

ML3205Techniques and Practice of Interpreting O √ √ √ √ √ √ √ √ √ √ √ √

ML3026 Translation Project O √ √ √ √ √ √ √ √ √ √ √ √

GM3105 German Language (Minor Route) O √ √ √ √ √ √ √ √ √ √

GM3001 German Language (Joint/Major) O √ √ √ √ √ √ √ √ √ √ √

SH3001 Spanish Language (C)* √ √ √ √ √ √ √ √ √ √

SH3002Spanish Translation and Interpreting (C)* √ √ √ √ √ √ √ √ √ √ √ √

AK3000 Arabic Language 3A (C)* √ √ √ √ √ √ √ √ √ √ √ √ √

AK3001 Arabic Language 3B (C)* √ √ √ √ √ √ √ √ √ √ √ √ √


Compul-sory (C)

or Option

(O)






JS3051Japanese Language – double module O √ √ √ √ √ √ √ √ √ √ √ √ √

JS3059 Exploring Japan through Media O √ √ √ √ √ √ √ √ √ √ √ √ √

JS3100 Contemporary Issues in Japan O √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

JS3101Professional Communication in Japanese O

√ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

CL3201 Chinese Language 3 O √ √ √ √ √ √ √ √ √ √

CL3003Theory & Practice of Interpreting (Chinese)

O√ √ √ √ √ √ √

CL3004Theory & Practice of Translation (Chinese)

O√ √ √ √ √ √

CL3204Understanding Chinese Economy and Society

O √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

CL3100Professional Communication in Chinese

O √ √ √ √ √ √ √ √ √ √ √ √ √ √

CL3101Critical Appreciation of Chinese Literature

O √ √ √ √ √ √ √ √ √ √ √ √

EB3991 Research Methods for IBC O √ √ √ √ √ √ √ √ √ √ √

EB3990 IBC Dissertation O √ √ √ √ √ √ √ √ √ √ √ √


Compul-sory (C)

or Option

(O)






WP3001Cultural Event Management in Practice O √ √ √ √ √ √ √ √ √ √ √

EB3551 Student Initiated Module O √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

EF2702 English and Skills for Study O √ √ √ √ √ √ √ √ √ √ √ √ √ √

EB3207Online Culture and Communication O √ √ √ √ √ √ √ √ √ √ √

√

EB3206 Social Media Strategy O √ √ √ √ √ √ √ √ √ √ √√

EB3701Principles of Human Resource Management for IBC O √ √ √ √ √ √ √ √ √ √ √ √

√

EB3702Principles of Human Resource Development for IBC O √ √ √ √ √ √ √ √ √ √ √ √ √

√

EB2209Marketing & Advertising Communication for IBC O √ √ √ √ √ √ √ √ √ √ √ √ √

√

EB3209Advertising around the World for IBC O √ √ √ √ √ √ √ √ √ √ √ √ √

√

PR3111 Public Relations for Marketing O √ √ √ √ √ √ √ √ √ √ √ √√

TL2028International Tourism Development O √ √ √ √ √ √ √ √ √ √ √ √

√

TL2048

Planning for International Events

O √ √ √ √ √ √ √ √ √ √

√


Compul-sory (C)

or Option

(O)






TL3141 Business Events and Tourism O √ √ √ √ √ √ √ √ √ √ √ √ √

EB3501 Finance and Accounting for IBC O √ √ √ √ √ √ √ √ √ √ √ √ √ √

EB3502International Finance Practices for IBC O √ √ √ √ √ √ √ √ √ √ √ √ √

√

AI3000Development and Change in the Asia Pacific Region O √ √ √ √ √ √ √ √ √

√

AI3001Asia Pacific International Relations O √ √ √ √ √ √ √ √ √

√

EB3101

Globalisation and Business International Corporate Communication O √ √ √ √ √ √ √ √ √ √ √ √ √

√

EB3102

Culture and Business in International Corporate Communication O √ √ √ √ √ √ √ √ √ √ √ √ √

√

FM2024

Promotion Project (Art & Fashion)

O √ √ √ √ √ √ √ √ √ √ √ √ √

√

AK3003 Arabic/English Translation O √ √ √ √ √ √√

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