bags design guideline - sandvik mining and rock technology

BAGSDESIGN GUIDELINE

December 2017

2INTRODUCTION

Who we are and what we do is greatly influenced by the way we communicate with our audiences. Therefore, these directives have been developed to ensure a consistent and coherent brand identity of the Sandvik brand around the world.

The following pages will enable you how to apply Sandvik‘s verbal and visual elements correctly to create a strong, distinctive and powerful brand appearance.

You should be able to find what you need to achieve your communication goals within this document. If you have any questions, please don‘t hesitate to contact our brand team.

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CONTENTINTRODUCTION 2Visuals 4With & without Corrosion Protection 6Orange Zip Lock 7Genuine Sandvik Part 8Front side 9Back Side 10Bag Sizes 11Small Bags 12Medium Bags 13Large Bags 14Contact 15Revision History 16

BAGS

44BAGS VISUALS

REGULAR BAG – FRONT REGULAR BAG – BACK

55BAGS VISUALS

VCI BAG – FRONT VCI BAG – BACK

6BAGS

CLEAR AND BLUE PLASTIC The plastic bags are made both in regular clear plastic for regular bags and in the standard VCI-blue colour for the VCI bags.

WITH AND WITHOUT CORROSION PROTECTION

REGULAR BAG VCI BAG

NOTE: The image on this side is showing a schematic illustration of bags containing a spare part. Seen from the backside.

GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART

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7BAGS

The zip lock should be coloured in Sandvik orange colour Pantone 1505 C.

ORANGE ZIP-LOCK

ORANGE COLOURED ZIP LOCK


PLACEHOLDERFOR BRANDINGMESSAGES



8









BAGS

GENUINE SANDVIK PARTCentered vertically in the space between the zip lock and the opening of the bag is a text saying GENUINE SANDVIK PART.The text is printed in black and set in 12 points Aktiv Grotesk Regular. The message is repeated over the whole width only on the front side.

Since this bag design may be used in other product areas besides spare parts, this text message is not mandatory. However it should be used whenever it’s applicable.

GENUINE SANDVIK PART

REPEATED TEXT

CENTEREDVERTICALLY

9BAGS

WHITE AREA ON FRONTAll front sides should have a white area printed. The area should be printed as big as possible with the zip lock as the upper limit. That is – no white area above the zip lock. In this example the white area ends with a margin of 3 mm to the edges.

FRONT SIDEALL BAGS

REGULAR BAG VCI BAG

GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART








≈3 MM MARGIN ≈3 MM MARGIN

≈3 MM MARGIN

10











BAGS

CLEAR BACK SIDEOn the back side of all bags there is no white area printed. The marking for material code, recycling etc. is printed in black on the lowest possible position to the right.

LABEL PLACEMENTThe label should be placed in the upper left corner on the back side. Using the same margin as on the front of the bag.

BACKSIDEALL BAGS

BACK SIDE ALL BAGS

UNSPECIFIED MARKING

11

140 x 19090 x 140 250 x 350 300 x 400 600x600






170 x 230 210x290



Bags wider than 150 mm and smaller than 249 mm widthMargin = 5% of shortest edgeLogotype width = 1/3 of the type areaText height (Versalhöjd) = 2/3 of logo height

Bags smaller than 149 mm widthMargin = 10% of shortest edgeLogotype width = 1/2 of the type areaText height (Versalhöjd) = half logo height

Bags wider than 250 mm widthMargin = 5% of shortest edgeLogotype width = 1/4 of the type areaText height (Versalhöjd) = logo height

GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE SANDVIK PART GENUINE GENUINE SANDVIK PART GENUINE

BAGS

THREE SIZE SEGMENTSThe plastic bags can be produced in a wide range of sizes. To make the graphic feel proportional we have divided the sizes in three segments.

SMALLBags with the shortest side smaller than 149 mm.

MEDIUMBags with shortest side between 150 – 249 mm.

LARGEBags with shortest side wider than 250 mm.

DIFFERENT BAG SIZESSMALL, MEDIUM AND LARGE

A FEW EXAMPLES OF BAG SIZES

SMALL SIZES MEDIUM SIZES LARGE SIZES

90x140

140X190

170X230

210X290

250X350

300X400

600X600

NOTE: The sizes shown here are not a final range of sizes. These are just for making an example.

12BAGS

SMALL BAGSThe margin of the type area is 10% of the width of the white area.

The type area should keep its margin to the zip lock at the top.

The logotype width is 50% of the type area width and is positioned in the lower right corner.

The branding message in Aktiv Grotesk Light in three lines is placed in the upper left corner of the type area. It is set in upper case, normal kerning. The X-height should be 50% of the logotype height. The leading has the same value as the type height.

The branding message is not mandatory and is only used when a suitable message is available.

The color of the logo and text is Pantone Process Cyan C.

Bag example shown here is 90x140 mm.

GRAPHICS ON SMALL BAGS(WIDTH UP TO 149 MM)

PLACEMENTS SMALL BAG TEXT MESSAGE SIZE

10% OF WHITE SURFACE WIDTH

TYPE AREA

50%

50% OF TYPE AREA

140 x 19090 x 140 250 x 350 300 x 400 600x600






170 x 230 210x290







13

140 x 19090 x 140 250 x 350 300 x 400 600x600






170 x 230 210x290







BAGS

MEDIUM BAGSThe margin of the type area is 5% of the width of the white area.


The logotype width is 33% of the type area width and is positioned in the lower right corner.

The branding message in Aktiv Grotesk Light in three lines is placed in the upper left corner of the type area. It is set in upper case, normal kerning. The X-height should be 66 % of the logotype height. The leading has the same value as the type height.


The color of the logo and text is Pantone Process Cyan C.

The polygon shape is placed visually centered vertically between the text message and the logotype. It stretches over the white field. The standard line weight, wich relates to the logotype size, is used for the polygon line weight on medium and large bags.

The polygon is printed in Pantone orange 1505 C to correspond with the orange zip-lock.

Note that the polygon shape is never used on it’s own. Only together with branding message.

Bag example shown here is 210x290 mm.

GRAPHICS ON MEDIUM BAGS(149– 249 MM)

S

S

POLYGON STANDARD LINE WEIGHT


TYPE AREA

33% OF TYPE AREA

PLACEMENTS MEDIUM BAG TEXT MESSAGE SIZE

66%

14BAGS

LARGE BAGSThe margin of the type area is 5% of the width of the white area.


The logotype width is 25% of the type area and is positioned in the lower right corner.

The branding message in Aktiv Grotesk Light in three lines is placed in the upper left corner of the text area. It is set in upper case. Normal kerning. The X-height should be the same as the logotype height. The leading has the same value as the type height. The color of the logo and text is Pantone Process Blue.


The polygon shape is placed visually centered vertically between the text message and the logotype. It stretches over the white area. The standard line weight, wich relates to the logotype size, is used for the polygon line weight on all medium and large bags.

The polygon is printed in Pantone orange 1505 C to correspond with the orange zip-lock.

Note that the polygon shape is never used on it’s own. Only together with branding message.

Example shown here is 250x350 mm.

GRAPHICS ON LARGE BAGS(OVER 249 MM WIDTH)

LARGE SIZED BAGS FRONT SIDE

140 x 19090 x 140 250 x 350 300 x 400 600x600






170 x 230 210x290







S

S

POLYGON STANDARD LINE WEIGHT


TYPE AREA

25% OF TYPE AREA

TEXT MESSAGE SIZE

CONTACT

If you have any questions or feedback about these basic guidelines or need more information on Sandvik’s brand applications, please contact us at [email protected].

REVISION HISTORY

V1.2

20180509

bags design guideline - sandvik mining and rock technology

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