badger media kit

7/29/2019 Badger Media Kit

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Contact:

Jen Markus

The Fresh Ideas Group

303-449-2108, ext. 10

[email protected]

BADGER

MediaKit


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In 1993, carpenter Bill Whyte was outside banging nails in the dry and cold o the harsh New England winter. His

ngers were severely cracked and chapped, and he needed relie. Bill went into his kitchen and used his long-standing

knowledge o herbal medicine to mix up a batch o what later came to be known as Badger Healing Balm, Relie or

Hardworking Hands. His ngers were healed and a business was born one that thrives today as a leader in natural

skin care and now makes over 70 dierent custom ormulated products sold across the U.S., in Canada and in over 30

other countries worldwide.

The W.S. Badger Company is a amily owned and amily riendly business located on the banks o the Ashuelot River in

rural Gilsum, N.H., a town o about 800 residents. Bill, along with his wie, Katie, and daughters Emily and Rebecca,

ocially opened or business in the back room o their home in 1995. Badger now occupies a new 23,000-square-oot

ecological oce and manuacturing acility designed by Bill, and employs over 50 ull- and part-time workers.

W.S. Badger Company is known or the simplicity and quality o its products and or innovative programs to support

the health and happiness o its sta and the people they serve. Badger is a certied B Corporation adding transparency

to the companys social and environmental business practices. Badger commits to a substantial portion o its ingredients

being sourced as air trade. And Badger gives 10 percent o pre-tax prots to charities that support the health and welare

o children and a healthy environment locally and globally.

Badgers philosophy o ormulation fows rom the ground up. The company believes in using botanical ingredients that

are grown in healthy soil and processed simply, without the use o chemicals. This makes or better products, or healthier

people and or a healthier planet. This philosophy is backed up by natural, organic and air trade certications to ensure

that Badgers customers are getting the real thing.

Company Mission:

To create abulously pure and eective products o the highest natural quality, based on simplicity

and thoughtul preparation, with the intention to soothe and heal.

To run a business that is un, air and proftable; where money is a uel, not a goal; and where our vision or a healthier world

fnds expression through the way we work and through the way we treat each other and the people we serve.

The Badger business is also home to

an ecology center that supplies organic

vegetables or the daily employee lunch.The center hosts educational sessions that

ocus on environmental stewardship and

green living and are oered ree to the

public. Badgers babies at work program

has drawn attention rom national media

and the local community. And next on the

companys list is the inauguration o an

aordable day care center or the children

o Badgers employees, which is slated to

open June 2013.

CompanyStory


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Team Badger

CompanyBios

Jentri Provenzano, product expert and educator, has been with Badgers marketing departmentsince 2008. She has been active in the natural products industry or more than 10 years. Jentrisknowledge, coupled with her passion or all things Badger, prompted her new role as product expert

and educator. When shes not traveling around the country and training or Badger, she enjoys playin

guitar and writing scores or short flms.

Bill Whyte, ounder, CEO and Head Badger o the W.S. Badger Co., has been abookkeeper, cab driver, letter carrier, cook, carpenter, eco designer/builder and most

recently a healthy business builder o the W.S. Badger Co. He grew the Gilsum, N.H.-based company rom a backroom dream into an internationally distributed product

line with sales in places as diverse and distant as Singapore, the U.K., Taiwan, Australia

and the Philippines. Bills current goals include being a good husband and ather,

serious study o the martial art o aikido and doing some good in the world through

the business o Badger.

Rebecca Hamilton, director o product development, oversees new product innovation romconcept to market as well as Badgers sustainability initiatives, and serves as an industry expert anspokesperson. Rebeccas background in ethnobotany (B.S. in Economic Botany and Business, Universi

o Massachusetts, 2006) and her passions or organic living, sae products and ethical commerce hav

led her to wider industry involvement and public service outreach. She is actively involved in both sa

cosmetics and beneft corporation legislation and serves as chair o the Natural Products Associatio

Natural Seal Steering Committee. Rebecca is a ounding member o the Natural and Organic Cosmet

Alliance, recently created to protect the integrity o the natural and organic cosmetic industry.


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Badger unveils new breakthrough line o certifed organic sunscreen lotions at Natural Products Expo We

New, non-whitening lotions are easy to apply while providing safe, reliable broad spectrum protectionGILSUM, N.H. (Feb. 21, 2013) W.S. Badger Co. Inc., manuacturer o the No. 1 selling sunscreen in the U.S. Natural Marke

will exhibit its new line o daily SPF 30 sunscreen lotions alongside its amily o active and sport sunscreens at booth #3413 at

Natural Products Expo West, March 7-10, in Anaheim, Cali.

We have spent over three years perecting these new sunscreen lotions in order to provide our customers with the saest and most

aesthetic sunscreen possible, says Rebecca Hamilton, Director o Product Development. Those who are used to choosing either

an aesthetic sunscreen or a sae sunscreen can now get both with this new ormula that uses non-nano zinc oxide as the only active

ingredient in a 100% natural and organic lotion base.

Badger daily-use sunscreen lotions protect with the same sae, eective, USP grade non-nano zinc oxide used

in all o their other sunscreens, but in a light lotion base that utilizes novel ood-grade emulsifers and naturalpreservatives that are gentle on the skin. These sunscreen lotions are certifed 100% Natural by NPA (Nationa

Products Association2) and 86% Organic by NSF (NSF ANSI 3053). The new line o SPF 30 Zinc Oxide

Sunscreen Lotions comes in three varieties: Aloe Vera, Kids with Tangerine & Vanilla, and Baby with Chamom

& Calendula.

According to the Environmental Working Groups 2012 Sunscreen Guide, just one sunburn during childhood c

potentially double the chance o deadly melanoma later in lie. The EWG points out that products with minera

active ingredients, such as zinc oxide, provide better broad spectrum protection against UVA as well as UVB ray

All Badger sunscreen products have obtained top saety and efcacy ratings rom the EWG and protect only wit

non-nano zinc oxide the saest single active ingredient available.

Badger Broad Spectrum Sunscreen Lotions are careully ormulated to be hypoallergenic, non-comedogenic andbiodegradable. Badger never tests on animals and all products are Leaping Bunny Certifed as Cruelty-Free.

Badger is a certifed B Corporation - and you can learn more at a symposium or brokers, buyers and media on Friday, March 8, r

1 p.m. to 2 p.m. in the Anaheim Marriott, Platinum Ballroom 3. According to data rom SPINS, product sales or Certifed B Co

reached $1.2 billion in 2012, a 15 percent increase rom 2011, exceeding growth in both total natural (13 percent) and total organ

(12 percent) products.

Badgers new Sunscreen Lotion line will be available or sale online and in stores this spring. Badger sunscreens can be ound in ma

retailers such as Whole Foods, Sprouts, REI and Earth Fare as well as independent ood co-ops and pharmacies. The new sunscree

lotions come in a 4-ounce tube (50% PCR material and #2 recyclable) and have a suggested retail price o $17.99.

1 Badger Unscented Sunscreen, SPF 30, was the No. 1 selling sunscreen in the natural market in 2012, according to SPINScan Natural, a market research frm or the natural products indu2 National Products Association, Natural Seal, http://www.npaino.org/. http://www.npaino.org/NPA/NaturalSealCertifcation/NPANaturalStandardorPersonalCareProducts.aspx

3 NSF, Understanding Claims or Personal Care Products Containing Organic Ingredients, http://www.ns.org/consumer/newsroom/act_gl_personalcare.asp.

# # #

W.S. Badger Co. Inc. has produced quality, all-natural and certifed organic body care products since 1995. Badger aims to protect

soothe and heal with ingredients sae or all. Family owned and amily run, Badger was born when Badger Bill, a carpenter at the

time, discovered a recipe o natural ingredients strong enough to soothe his rough, dry and cracked hands. Now a team o about 4

employees, Badger produces almost all o the products in Gilsum, N.H. Badger and has been awarded B Corp Certifcation, ater

demonstrating its hard work to create a healthy business with ethical and charitable principles. Visit http://www.badgerbalm.com

more inormation.

Contact: Jen Mar

The Fresh Ideas Gr

303-449-2108, ext

[email protected]

NEWS RELEASE

For Immediate Release


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W.S. Badger Co. Inc. is the manuacturer o the No. 1 selling sunscreen in the U.S. natural market.* These newsunscreens, created or everyday use on ace and body, deliver sae and eective broad spectrum protection romzinc oxide in an easy-to-apply, non-greasy lotion base.

Badger Zinc Oxide Sunscreen Lotions or daily use are available online and in major retailers such asWholeFoods, Sprouts, REI and Earth Fare, as well as independent ood co-ops and pharmacies.

The new sunscreen lotions come in 4-ounce tubes (50 percent PCR material and No. 2 HDPE recyclableplastic) and have a suggested retail price o$17.99 per tube.

*According to SPINSscan Natural

Product Info Sheet

Badgers Daily SPF 30 Sunscreen Lotionsmade with Organic Ingredients

Aloe Vera Kids with Tangerine &Vanilla

Baby with Chamomile& Calendula

No Animal

Testing

Contains Certifed

Organic Ingredients

>70%

Certifed

Natural

Biodegradable

Tested

Broad Spectrum

Protection

Wont Clog Pores Sae or the Most

Sensitive Skin


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Ingredients

SPF 30 Sunscreen Lotion - Aloe Vera

Active Ingredient:Uncoated, Non-Nano Zinc Oxide 12%

Inactive Ingredients:*Aloe Barbadensis (Aloe) Juice, *Helianthus Annuus (Sunfower) Oil, Carthamus Tinctorius (Safower) Oleosomes, *SucroseCocoate (rom Coconut), Water, Microcrystalline Cellulose, Citric Acid (rom Non-GMO Corn), Leuconostoc Ferment Filtrate(rom Radish), *Glycerin (rom Sustainable Palm), *Aloe Barbadensis (Aloe) Extract, Tocopherol (Sunfower Vitamin E),Gluconolactone (rom Non-GMO Corn), Xanthan Gum, *Lecithin (rom Soybean), Cellulose Gum. *Certifed Organic TotalOrganic Content: 87%

SPF 30 Kids Sunscreen Lotion - Tangerine & Vanilla


Inactive Ingredients:*Aloe Barbadensis (Aloe) Juice, *Helianthus Annuus (Sunfower) Oil, Carthamus Tinctorius (Safower) Oleosomes, *Sucrose

Cocoate (rom Coconut), Water, *Citrus Aurantium Dulcis (Sweet Orange) Essential Oil, Microcrystalline Cellulose, Citric Acid(rom Non-GMO Corn), Leuconostoc Ferment Filtrate (rom Radish), *Glycerin (rom Sustainable Palm), *Citrus Tangerina(Tangerine) Essential Oil, *Aloe Barbadensis (Aloe) Extract, Tocopherol (Sunfower Vitamin E), Gluconolactone (rom Non-GMOCorn), *Vanilla Planiolia (Vanilla) CO2 Extract, Xanthan Gum, *Lecithin (rom Soybean), Cellulose Gum. *Certifed OrganicTotal Organic Content: 87%The citrus essential oils are non-phototoxic and non-photosensitizing.

SPF 30 Baby Sunscreen Lotion - Chamomile & Calendula


Inactive Ingredients:*Aloe Barbadensis (Aloe) Juice, *Helianthus Annuus (Sunfower) Oil, Carthamus Tinctorius (Safower) Oleosomes, *SucroseCocoate (romCoconut), Water, Microcrystalline Cellulose, Citric Acid (rom Non-GMO Corn), Leuconostoc Ferment Filtrate(rom Radish), *Glycerin (rom Sustainable Palm), *Aloe Barbadensis (Aloe) Extract, Tocopherol (Sunfower Vitamin E),Gluconolactone (rom Non-GMO Corn), *Calendula Ofcinalis (Calendula) CO2 Extract, Xanthan Gum, *Lecithin (romSoybean), Cellulose Gum, *Anthemis Nobilis (Chamomile) Essential Oil. *Certifed Organic Total Organic Content: 87%


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Badger is manuacturer o the No. 1 selling sunscreen in the U.S. natural market*. Badger Daily Sunscreensare made rom the saest possible, most eective ingredients and always oer broad spectrum coverage rom

non-nano zinc oxide. Badger never uses synthetic chemicals, ragrances, parabens or GMOs.

1 Sunscreen, U.S. Food and Drug Administration, http://www.da.gov/drugs/resourcesoryou/consumers/buyingusingmedicinesaely/understandingover-the-countermedicines/ucm239463.htm.

2 Conused by SPF? Take a Number, The New York Times, http://www.nytimes.com/2009/05/14/ashion/14SKIN.html?pagewanted=all&_r=0.

3 FDA Sheds Light on Sunscreens, U.S. Food and Drug Administration, http://www.da.gov/orconsumers/consumerupdates/ucm258416.htm.

4. Ibid.

5 Weve Got You Covered Even I Sunscreens Dont, EWGs Skin Deep, http://www.ewg.org/2012sunscreen/inographic/.

*According to SPINSscan Natural

1. Sunscreens are over-the-counter drugs regulated by the U.S. Food and Drug Administration.1

2. Most people apply only hal to a quarter o the recommended amount o sunscreen. Applying halthe amount o sunscreen needed provides only the square root o the SPF. So a hal application o

SPF 30 only provides an SPF 5.5.2

3. The proper dose o sunscreen is 1.2 ounces, or about a shot glass o sunscreen, to cover an average-size adult body.

4. The FDA recommends broad spectrum sunscreens, which protect against both UVB and UVA rays.In the United States sunscreens are required to protect you rom UVB rays only. Look or the words

Broad Spectrum to ensure UVA protection.3

5. UVB rays may cause sunburns and skin cancers. UVA rays may cause tanning, premature aging,wrinkles and skin cancers.

6. The SPF number tells you only how well a sunscreen will protect against UVB.4

7. Sunscreens with lots o natural plant oils and vitamin E are rich in antioxidants, which help fghtree radicals caused by sun damage.

8. Chemical sunscreens work by absorbing into your skin (and bloodstream). Mineral sunscreens workby sitting on top o your skin. This is why dermatologists and the Environmental Working Group

recommend mineral sunscreens as the saest option.

9. Zinc oxide and titanium dioxide are the only two approved mineral active sunscreen ingredients inthe United States. Zinc oxide is the only single active sunscreen ingredient that provides ull broad

spectrum protection (rom UVA and UVB rays). 5

10. Certain sunscreen chemicals have been shown to cause coral bleaching. Mineral sunscreens in anatural base have the least impact on the environment.

Top 10 ThingsTo KnowAbouT sunscreen proTecTion

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