Beat Google HummingBird!

Lesson 3 – Bad SEO Practices

Beat Google HummingBird!

Massive Link building

Don’t use automated software to comment on blogs.

Don’t make a big number of links through profiles on websites.

Don’t buy links from other webmasters.

Don’t become a part of link or blog networks that promise to put your link on 1000s of websites.

Take an organic approach to links. Be relevant. Answer questions on community websites.

Beat Google HummingBird!

Bad Quality Articles

Don’t hire writers who are not good in the language, not knowledgeable and won’t do research.

Don’t use article spinning software no matter how ‘smart’ they claim to be.

Don’t put up small 500 word articles.

Make sure your articles are human readable. They are detailed and have more than just text.

Beat Google HummingBird!

Keyword Stuffing

Don’t repeat keywords unnecessarily.

Target only those keywords which are directly related to your website or niche.

Target keywords in titles, headings, and make an organic article with natural flow.

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Duplicated or similar content

Do not prepare multiple articles saying the same thing to target keywords.

Do not get articles re-written manually or by software to target keywords.

Do not upload articles just changing the titles and some content here and there.

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Having too much Ajax

Search Engines can’t see code loaded by Javascript.

Avoid using scripts that use call-backs and Ajax to load content.

The ‘Single-page’ website that loads all sections using Ajax is not good for search.

Beat Google HummingBird!

Serve what you offer

Don’t re-direct viewers to different content.

Don’t serve different content to search engine, and different to the user.