bad news and good news-endy.pps

7/26/2019 Bad News and Good News-endy.pps

1/14

Bad News andBad News and

Good NewsGood NewsChallenges and Changes inChallenges and Changes in

Print MediaPrint MediaPresentation by Endy M. Bayuni,Presentation by Endy M. Bayuni,

Editor-in-chief, The Jakarta PostEditor-in-chief, The Jakarta Post

at the Asia Pacific Media Foru, Bali March !"-!#, $%%#at the Asia Pacific Media Foru, Bali March !"-!#, $%%#


2/14

Good News: Print marks itsGood News: Print marks its

400400ththbirthdaybirthdayThe &orld Association of 'e(s)a)ers *&A'+ in itsThe &orld Association of 'e(s)a)ers *&A'+ in its

March 'e(sletter (ritesMarch 'e(sletter (rites

$%%# arks the %%th anni/ersary of the birth of$%%# arks the %%th anni/ersary of the birth of

the first ne(s)a)er in )rint. The 0utenberg Museuthe first ne(s)a)er in )rint. The 0utenberg Museuin Main1, 0erany, (hich houses the (orld2s firstin Main1, 0erany, (hich houses the (orld2s first)rinting )ress, has told &A' that the birth certificate)rinting )ress, has told &A' that the birth certificateof the ne(s)a)er 3elation4 (as unearthed in theof the ne(s)a)er 3elation4 (as unearthed in theto(n archi/es of 5trasbourg, no( in France but atto(n archi/es of 5trasbourg, no( in France but atthe tie a )art of the so called 6eutsches-3eich.4the tie a )art of the so called 6eutsches-3eich.4

The e/idence is co)elling and 7 think (e can allThe e/idence is co)elling and 7 think (e can allsay 8a))y %%th Birthday this year to the )rintsay 8a))y %%th Birthday this year to the )rintne(s)a)er94 --Tiothy Balding, the &A' 6irectorne(s)a)er94 --Tiothy Balding, the &A' 6irector0eneral0eneral


3/14

Bad News: Print closures/layoffsBad News: Print closures/layoffs

Far Eastern Econoic 3e/ie(Far Eastern Econoic 3e/ie(

or)hs4 into a onthly :ournal inor)hs4 into a onthly :ournal in

$%%$%%

Asia(eek ceases )ublication in $%%!Asia(eek ceases )ublication in $%%!

These are t(o long establishedThese are t(o long established

English-language ne(s(eeklies.English-language ne(s(eeklies.

;ther siilar )ublications are also;ther siilar )ublications are also

coing under )ressurecoing under )ressure


4/14

Bad News: Print woes continueBad News: Print woes continue

Falling# )ercent o/er thefi/e-year )eriod fro !??? to $%%".fi/e-year )eriod fro !??? to $%%".

*5ource &orld Press Trends $%% @ a sur/ey of*5ource &orld Press Trends $%% @ a sur/ey of!,"%% )ublishers and editors fro countries!,"%% )ublishers and editors fro countriesby the &orld Association of 'e(s)a)ers+by the &orld Association of 'e(s)a)ers+


5/14

Bad News: Print is losingBad News: Print is losing

the competitionthe competition $-hour T and radio ne(s, Cable T$-hour T and radio ne(s, Cable T

6otcos, online ne(s, bloggers6otcos, online ne(s, bloggers

7nternet chat-roos, tet essage7nternet chat-roos, tet essage- All offer real-tie, audio-/isual andAll offer real-tie, audio-/isual and

greater interacti/ity co)ared togreater interacti/ity co)ared to

traditional4 )rint ediatraditional4 )rint edia


6/14

Bad News: Print losing is audienceBad News: Print losing is audience

Peo)le are s)ending less tie readingPeo)le are s)ending less tie reading- The a/erage Aerican s)ends slightly ore thanThe a/erage Aerican s)ends slightly ore than

$ inutes )er day reading ne(s)a)ers.$ inutes )er day reading ne(s)a)ers.- &oen s)end $# inutes, en s)end "%&oen s)end $# inutes, en s)end "%

inutesinutes- 3eaders younger than $" s)end ! inutes a3eaders younger than $" s)end ! inutes a

day, readers older than =% s)end # inutesday, readers older than =% s)end # inutes- Minutes )er day s)ent Docal daily ne(s)a)erMinutes )er day s)ent Docal daily ne(s)a)er

$$.$ any daily ne(s)a)er $.$ aga1ines !?.$$.$ any daily ne(s)a)er $.$ aga1ines !?.7nternet "$. tele/ision !?!." radio !?!.7nternet "$. tele/ision !?!." radio !?!.

*5ource $%%$ 3eadershi) 7nstitute+*5ource $%%$ 3eadershi) 7nstitute+


7/14

Good News: Were fighting backGood News: Were fighting back

&e2re ada)ting to the ne( arket&e2re ada)ting to the ne( arket

reality, (e2re inno/atingreality, (e2re inno/ating

&e ha/e sur/i/ed earlier threats&e ha/e sur/i/ed earlier threats

radio in the early !?radio in the early !?ththcentury, andcentury, and

tele/ision in the early !?=%stele/ision in the early !?=%s

&e ha/e been around for %% years,&e ha/e been around for %% years,

(e are not taking these latest(e are not taking these latest

threats lying do(nthreats lying do(n


8/14

Good News: Were inno!atingGood News: Were inno!ating

'e( forat tabloid, redesign, color'e( forat tabloid, redesign, color

)ages)ages

Free ne(s)a)ersFree ne(s)a)ers

;nline ne(s)a)ers;nline ne(s)a)ers

'e(s)a)er in Education'e(s)a)er in Education

'iches go local, target grou)s'iches go local, target grou)sCon/ergence


9/14

Good News: We are more focusedGood News: We are more focused

&e do (hat (e are good at Tet and&e do (hat (e are good at Tet and)hotos)hotos

More in-de)th, ore contetual, oreMore in-de)th, ore contetual, ore

analytical, go to background of ne(sanalytical, go to background of ne(s &e get ore of readers2 uality tie4&e get ore of readers2 uality tie4

- &hen reading the ne(s)a)er, )eo)le are- &hen reading the ne(s)a)er, )eo)le areless likely to be doing other tasks at theless likely to be doing other tasks at the

sae tie than (hen they are usingsae tie than (hen they are usingtele/ision4 @ 3eadershi) 7nstitute $%%$tele/ision4 @ 3eadershi) 7nstitute $%%$5ur/ey5ur/ey


10/14

Good News: "ome of us are doingGood News: "ome of us are doing

better than others #$%better than others #$% Maga1ine readershi) u) e/en as circulation goes do(nMaga1ine readershi) u) e/en as circulation goes do(n- 7n the G.5. aga1ine readershi) of !>! continuously7n the G.5. aga1ine readershi) of !>! continuously

)ublished titles increased #." )ercent aong adults)ublished titles increased #." )ercent aong adultsfro !?? to $%%$. 3eadershi) gro(th (as fastestfro !?? to $%%$. 3eadershi) gro(th (as fastestaong (oen and )eo)le o/er "#.aong (oen and )eo)le o/er "#.

- 7n !?? these aga1ines had an a/erage readershi)7n !?? these aga1ines had an a/erage readershi)of >.> illion adults and a/erage co/erage of ".?of >.> illion adults and a/erage co/erage of ".?)ercent of the adult )o)ulation. By $%%$ a/erage)ercent of the adult )o)ulation. By $%%$ a/eragereadershi) had increased to .! illion, (hile a/eragereadershi) had increased to .! illion, (hile a/erageco/erage ticked u) to )ercent.co/erage ticked u) to )ercent.

-

That gro(th is not a function of circulation gains onThat gro(th is not a function of circulation gains onthe )art of the titles easured, but ore becausethe )art of the titles easured, but ore becauseeach co)y is read by ore )eo)le.each co)y is read by ore )eo)le.

*5ource August $%%$ Media Dife+*5ource August $%%$ Media Dife+


11/14

Good News: "ome of us are doingGood News: "ome of us are doing

better than others #&%better than others #&% 5oe countries )ercent+

*5ource &orld Press Trends $%%


12/14

Good News: 'ds re!enues areGood News: 'ds re!enues are

holding up( in generalholding up( in general Ad re/enue gro(th


13/14

Good News: People read the adsGood News: People read the ads

Peo)le rate the ad/ertising content as slightlyPeo)le rate the ad/ertising content as slightlyore i)ortant than the editorial contentore i)ortant than the editorial content

&oen and hea/y readers rate ad/ertising&oen and hea/y readers rate ad/ertisinginserts for food and groceries and clothing andinserts for food and groceries and clothing and

non-su)erarket stores as being ore i)ortantnon-su)erarket stores as being ore i)ortantthan a/erage to thethan a/erage to the Men rate these sae areas as being lessMen rate these sae areas as being less

i)ortant than a/erage to the.i)ortant than a/erage to the. Ioung )eo)le and light readers rate classifiedIoung )eo)le and light readers rate classified

ad/ertising as ore i)ortant to the a/eragead/ertising as ore i)ortant to the a/erage*5ource $%%$ sur/ey of Aerican )ublic by*5ource $%%$ sur/ey of Aerican )ublic by3eadershi) 7nstitute3eadershi) 7nstitute


14/14

)inally* +ont write us off)inally* +ont write us off

0lobal circulation figures indicate that the figure for (orld-0lobal circulation figures indicate that the figure for (orld-(ide ne(s)a)er readershi) is (ell o/er one billion.(ide ne(s)a)er readershi) is (ell o/er one billion.

Ja)an is hoe to $% of the (orlds to) !%% largestJa)an is hoe to $% of the (orlds to) !%% largestne(s)a)ers in circulation ters. The Gnited 5tates is netne(s)a)ers in circulation ters. The Gnited 5tates is net(ith !, follo(ed by China and 7ndia at != each.(ith !, follo(ed by China and 7ndia at != each.

The 'or(egians and the Ja)anese reain the (orldsThe 'or(egians and the Ja)anese reain the (orldsgreatest ne(s)a)er buyers (ith, res)ecti/ely, = andgreatest ne(s)a)er buyers (ith, res)ecti/ely, = and==.? sales )er thousand )o)ulation each day. 5(eden==.? sales )er thousand )o)ulation each day. 5(edencoes net (ith #?% follo(ed by Finland (ith #$.$.coes net (ith #?% follo(ed by Finland (ith #$.$.

China has the largest total daily circulation of any countryChina has the largest total daily circulation of any countryin the (orld (ith ore than # illion co)ies sold, follo(edin the (orld (ith ore than # illion co)ies sold, follo(ed

by 7ndia *ore than >$ illion co)ies+, Ja)an *>%,""?,%%%by 7ndia *ore than >$ illion co)ies+, Ja)an *>%,""?,%%%co)ies+, and the Gnited 5tates *##,!#,%%% co)ies+.co)ies+, and the Gnited 5tates *##,!#,%%% co)ies+.

*5ource &orld Press Trends $%%

bad news and good news-endy.pps

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