backlinks - still web's currency for 2016
TRANSCRIPT
Reese Richards| Senior Online Marketing Analyst|
BACKLINKSSTILL WEB’S CURRENCY
FOR 2016
• A.K.A back links, links back, inbound links, incoming links, inlinks, inward links
• Link from one web property to another• Popularity vote• MAJOR ranking factor• Link Structure
WHAT ARE BACKLINKS?
THEE MOST IMPORTANT THING TO REMEMBER
BE NATURAL!
• NOT ALL LINKS ARE GOOD!• # and Quality of Outbound / Inbound
Links on Page• PR/DA/PA/CF/TF of Page• Site relevance• Referring Domains Site &
Content Quality• Contextual Backlinks• Anchor Text• Do-Follow vs No-Follow
GOOD VS BAD LINKS
• Paid Links• Link Farms• Backlink Pyramid• PBNs (Private Blog
Networks)• Low Quality Directories• Over-Optimized Links• Any Link that is
EASY TO ACQUIRE
BAD LINKS
1. Featured Content2. Guest Posting3. Website Review Sites4. Industry
Comparisons5. MyBlogU6. HARO7. Competitors Links8. Audio Sites
24 BACKLINK STRATEGIES FOR 2016 9. Donate10. Blogger Review11. Testimonials12. Link Reclamation13. Free Directories14. Paid Directories15. .EDU Resource Pages16. Blog Aggregators
17. Scoop.it18. Broken Link Building19. Infographics20. Social Platforms21. Better Mouse Trap22. Sponsor Events23. Wikipedia24. Ego Bait
• Sticky best content • Jetpack WP plugin
1. FEATURED CONTENT
• Twitter using search: “niche” + “guest post / author / article” OR “niche” + “write for us”
• Email or contact us form -be careful w/ wording
2. GUEST POSTING
• http://www.criticue.com/• http://www.conceptfeedback.com/
3. WEBSITE REVIEW SITES
• Most useful industry tools• Top 10 companies• Top products compared
4. INDUSTRY COMPARISONS
• Collaboration• Free • Paid
5. MYBLOGU.COM
• Help a Reporter Out• Sign up, get alerts, respond (pitch)• Lots of possible media coverage• High quality links
6. HARO
• Majestic.com• Compare up to 5• Find links you don’t
have• Reach out
7. COMPETITOR’S LINKS
• use http://vocaroo.com/ to record • MP3 of videos • Upload to http://sutros.com/, http://yourlisten.com/
8. AUDIO SHARING SITES
• search query: “donate to us” / “sponsors page” / allintitle:”sponsors”
• $$
9. DONATE TO CHARITY
• Find industry leading bloggers (AllTop.com)• Reach out to them with offer of product / service
Hey (site owner name), I was searching for some useful link building strategies today when I came across (site name). I see that you have a lot of great content on your site about link building. I’m actually putting together a new ebook called “24 White Hat Link Building Strategies”. I’d love to get your feedback on it and, if you think it’ll provide value to your readers, you might want to mention it on your blog.Cheers, (your name)
10. BLOGGER REVIEWS
• List products / services used over the past month• Check for testimonial page• Reach out with your testimonial
11. GIVE TESTIMONIALS
• BuzzSumo.com• SocialMention.com• Check for unlinked
mentions
12. LINK RECLAMATION
• Yellow Pages, Brownbook etc• Query business address• Submit unique description • Option to deep link• Add SM profiles
13. FREE DIRECTORIES
• $$ but very worthwhile• Some annual
14. PAID DIRECTORIES
• search strings: site:.edu “KW” / + “resources” / + inurl:links / +”other sites”
• Alumni page• Find suitable page and reach out
15. EDU RESOURCE PAGES
• Search query: “blog directory” / “blog directories” / “submit blog”
• Unique description for each
16. BLOG AGGREGATORS
• Find a related board and suggest URL (choose pre-existing boards)
• No-Follow Link
17. SCOOP.IT
• Search for industry resource pagesquery: “keyword” + “links” / “resources” / “resource page” / “recommended sites”
• Chrome extension Check My Links• Find broken links, match up content from your site, reach
out to webmaster
18. BROKEN LINK BUILDING
• Research, gather data• Hire designer (upwork.com / fiverr.com)• Reach out to blog owners w/
personalized write-up• Share on SM
19. INFOGRAPHICS
• Create channel / page on popular SM platforms
• Add content & links to About section
• Most no-follow
20. SOCIAL MEDIA PLATFORMS
• Find most shareable industry content (buzzsumo.com)• Create better, more updated and complete piece• Reach out to ppl who linked to inferior mousetrap
21. BETTER MOUSE TRAP
• Search for industry events• Check site for sponsor opportunities
22. SPONSOR INDUSTRY EVENTS
• Search for industry articles• Find opportunity for non-biased link
23. WIKIPEDIA
• Create a top people list• Top influencers, top SM influencers, top bloggers, best blogs
etc• Reach out & let them know
24. EGO BAIT CONTENT
Featured
Conten
t
Guest Po
sting
Case
Studies
Industry C
ompari
sons
MyBlog
UHARO
Competi
tors L
inks
Audio
Sharing Site
s
Donate
to Chari
ty
Blogger
Review
Give Te
stimon
ials
Link R
eclam
ation
Free D
irecto
ries
Paid Dire
ctorie
s
.EDU Resource
Pages
Blog Ag
gregato
rs
Scoo
p.it
Broken
Link B
uilding
Infograp
hics
Social
Media
Platfo
rms
Longalis
ts
Spon
sor In
dustry E
vents
Wikiped
ia
Ego B
ait Con
tent
0
2
4
6
8
10
12
2016 Backlinking Strategies
Efficacy Ease to Acquire