backend fulfillment / logistics march 5, 2003 what is backend fulfillment vs. logistics? why...
TRANSCRIPT
Backend Fulfillment / Logistics
March 5, 2003
What is backend fulfillment vs. logistics?
Why outsource logistics?
Client, campaign, & program examples
Webster’s Definition of Fulfillment
fulfill-ment n. 2a: to put into effect b: to bring to an end 3a: to convert into reality
Industry Definition of Fulfillment
To pick, pack and ultimately ship or mail materials or products for a customer to an end recipient
The Basis
The eVolution
Webster’s Definition of Logistics
lo-gis-tics n. 1: the aspect of military science dealing with the procurement, maintenance and transportation of military materials 2: the handling of the details of an operation
A Logistician's Definition of Integrated Direct Marketing Logistics
Facilitating and managing one or more in-house or third-party operational inputs to ultimately process, manage, facility, and report multiple outputs.
Translation: Take away a headache, be invisible to the end recipient and make our customer look good
Types of Services Most Integrated Logistics Facility will Support:
Webstore Development, Merchant Services & Hosting
Order Processing Systems & Online Reporting
Lead & Database Management
Procurement: CD, CDR & DVD Replication/Duplication PrintingShipping Materials
Product Manufacturing, Kitting & Hand-Assembly
Distribution & Shipping
Warehouse Services & Inventory Management
Fulfillment: Literature & Marketing MaterialsE-Commerce, Employee Stores & Product
Project, Promotions, & LaunchesDirect MailRebates & SPIFF
Why outsource?
Variable Costs vs. Fix Cost
Reduced Cost by Shared Volume
Control
Extended Resources
Doesn’t want to develop Expertise
Presentation
Startup Cost
Why outsource? Variable Costs vs. Fix Cost
Outside Sales
Call Center
Web
Oracle Database
FTP 11 Batch-Files a Day
Inventory Management
CD Replication
Material Procurement
Project Management
Online Reporting Co-Op’s Operating System
Product FulfillmentSales Collateral
Bill of Material Management
Product Assembly
Why outsource?
eCommerce Site
Real time operationsWarehousing & Inventory
Management
Customer Service
Product Reorders
Merchant Management
Online Reporting
Co-Op’s Operating System
Product Fulfillment
Reduced Cost by Shared Volume
$ Merchant Account Processing
RMA
Presentation
Why outsource? Control
Outside Sales
Inside Sales
IntranetWarehousing & Inventory
Management
Online Reporting
Usage Report
Co-Op’s Operating System
Trade show Fulfillment
Personalize Letters
Kitting of Sale Materials
Password/UserID controls the what the user sees, the amount they can order and how much they are charges
Sales Collateral
Other Distributors
Why outsource?
Warehousing & Inventory Management
Online ReportingCo-Op’s Operating System
Product Fulfillment
Palletize Product
International Documentation
Extended Resources
Request entered directly into operation system through Co-Operations Extranet
Kitting of Large Materials
Why outsource?
Outside Sales
Call Center
Web
Oracle Database
Based on UserID visitor transactions are reported and tracked to ultimate sale
Inventory Management
CD Replication
Material Procurement
Project Management
Online Reporting Co-Op’s Operating System
Product FulfillmentSales Collateral
Bill of Material Management
Product Assembly
Doesn’t want to develop Expertise
Startup Cost
CRM Data Management & Reporting
Lora Durst
Director of Marketing & Sales
Co-Operations, Inc.
16698 SW 72nd Avenue
Portland, OR 97224
503.620.7967 x312