Backbase Lean Portal Architecture, July 2014 1

Agility, flexibility, and extensibility - without the threat of vendor lock-in

Backbase Lean Portal Architecture

Our lean portal architecture houses foundational services for security management, application integration, personalization, and cross-device delivery. It uses highly flexible, modular widgets to create composite applications that guarantee easy integration and quick deployment for a fast time-to-value and unbeatable customer experiences.

Put your customers at the heart of your busines:

1. Outside-in thinking for customer-centric experiences: Cut waste from your business by doing and creating only what your customers really want, not what you think they want.

2. Lean principles make your business more agile: Gartner states that “While organizations adopting traditional, heavyweight portals may take years to avail themselves of even 20% of the full range of capabilities, organizations adopting lean portals employ 80% of the functionality they need within months.”

3. Faster time-to-market, greater return on investment: Not only do lean portal offerings deliver faster, their capacity for continuous innovation translates into better experiences and bigger profits.

Backbase Lean Portal Architecture, July 2014 2

Benefits of a lean portal architecture:

Services that guarantee extensibility, security, and omni channel delivery1

Presentation Services

Integration Services

Content Services

Security Services

Mobile Services

Personalization Services

Workflow Services

Compliance Services

Publishing Services

System Management Services

CXP Manager

Existing Systems

Launchpad(Digital professionals) (Customers, employees,

and agents)

Responsible for managing the entire visual representation of the CXP model across all digital channels and devices.

Integrates with existing security infrastructure and SSO systems. Comes with security connectors for proprietal systems.

Manages page configuration, connects to security services to obtain user credentials, and interacts with the profile database.

Guarantees consistently smooth publishing and approval operations. The workflow engine ensures long-running, complex projects keep moving.

Three distinct environments: edit, staging, and live, allow content to be properly managed and prevent unapproved content from being published.

Pulls content, applications, or functionality from existing

systems, or a 3rd party, and transforms them.

Manages publication life cycle and includes a CMIS compatible content repository for searching

and indexing.

Supports web, native, and hybrid apps. Backbase Foundation Services also act as mBaaS

so developers can use any technologies they want.

Implements and maintains enterprise compliance, including

of access rights, permissions, workflows, versioning, and audit

trail tools.

Provides insight into the behavior of the web server, web apps,

databases, as well as the complete Backbase deployment.

Backbase Lean Portal Architecture, July 2014 3

Unlimited flexibility with widgets » Widgets are mini, stand-alone apps that each

serve a single purpose and can be combined to create anything. » Built with modern web-based technologies,

widgets rely on REST-ful services and are infinitely scalable. » Widgets can be easily reused and existing

applications can be ‘widgetized’ by wrapping them in widget technology. » Technologically agnostic, widgets are

compatible with every device making them naturally omni-channel. » Write once, run everywhere capability ensures

apps only have to built once before being distributed to app stores using built-in runtime frameworks like PhoneGap and Titanium. » Allow customers to create personalized pages,

profiles, and dashboards by adding and removing widgets.

Successful business practices » Lean architecture eliminates waste from

business processes and facilitates rapid innovation. » Overcomes limitations of legacy functionality

enabling continuous optimization in the front-end without interrupting back-end dependencies. » Lean methodology applies customer-centric

or outside-in thinking, which ensures businesses don’t waste time on unwanted products or features. » Encourages customer input and fosters

engagement for added loyalty and lasting relationships. » Easy extensibility and interoperability for fast

3rd party integration eliminates vendor lock-in and cuts development times.

2 3

About BackbaseBackbase was founded in 2003 and is privately funded with operations in New York, Atlanta, Amsterdam, Singapore, and London. It is the maker of Backbase CXP, the award-winning customer experience platform that helps enterprises create omni-channel, customer-centric digital experiences. Backbase CXP deploys a new presentation layer over underlying infrastructure and IT systems, allowing enterprises to deliver personal, relevant experiences to customers on every device, in any context. Backbase CXP gives enterprises the tools and functionality they need to transform their tired online and mobile channels into engaging customer experiences, holistically managed from a single platform.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as a leader in terms of customer experience, mobile and omni-channel focus, innovation, and time-to-value. Backbase is the vendor of choice for global organizations such as GE, ABN AMRO, AIG, Nationwide, Nordstrom, KPN, Bank of America, Barclays, ING, UBS and Visa.

NORTH AMERICAN HQ21 W 46th Street, 5th FloorNew York, NY 10036, United StatesToll-Free Number: +1 866 800 8996Office Number: +1 646-478-7538sales-us@backbase.com

EUROPEAN HQJacob Bontiusplaats 91018 LL AmsterdamThe NetherlandsPhone: +31 20 465 8888sales-eu@backbase.com