Fashion Centers

Back to Table of Contents

Fashion Centers

2

Chapter 4

Fashion Centers

Design and Buying Centers

Global Impact of Fashion

Fashion Centers

3

Chapter Objectives

Describe a fashion design center.Define a buying center.Explain how design and buying centers impact local economies.Identify the most important design centers.Explain the importance of global sourcing in the fashion industry.Describe how cultural influences affect mainstream fashion.

Fashion Centers

4

What Is a Design Center?

A thriving design centercan make a city important in the fashion world.

design center a district in a city where fashion design and production firms are clustered together

Section 4.1

fashion week periods during each year when fashion designers present new designs or collections

Design centers host important fashion shows during fashion weeks.

Fashion Centers

5

International Design Centers

Major design centers include:

Section 4.1

ParisNew YorkMilan

LondonTokyo

Fashion Centers

6

International Design Centers

Since the 1700s, the city of Paris has been synonymous with haute couture and has been the home to couturiers.

haute couture French term for high fashion, which is expensive, trend-setting, custom-made apparel

Section 4.1

couturiersprofessional fashion designers, involved in designing, making, and selling high fashion

Coco Chanel and Yves St. Laurent are examples of couturiers.

Fashion Centers

7

International Design Centers

Atla moda, the Italian term for high fashion, is centered in the city of Rome.

Designers in Milan concentrate primarily on ready-to-wear garments.

Italian fashion is known for its beautiful fabrics and sophisticated prints.

Section 4.1

Fashion Centers

8

International Design Centers

New York City is considered to be the center of U.S. fashion.

Almost two-thirds of U.S fashion manufacturing is located in New York.

New York designers present their creations during designated fashion weeks.

Section 4.1

Fashion Centers

9

International Design Centers

London was originally noted for classic business suits.

London fashion now focuses on high-quality, ready-to-wear garments.

There are about ten design centers throughout the United Kingdom.

Section 4.1

Fashion Centers

10

International Design Centers

Tokyo has quickly become one of the leading fashion design centers.

Fashion companies in Tokyo not only produce Japanese designs but also have licenses to produce European and American apparel products.

Section 4.1

Fashion Centers

11

U.S. Design Centers

Important design centers in the U.S. include:

Section 4.1

New York City, New YorkLos Angeles, CaliforniaDallas, Texas

Fashion Centers

12

What Is a Buying Center?

Buying centers are concentrated in geographic areas where manufacturers promote their newest lines or a group of styles and designs.

buying centers a central district in a city where fashion businesses sell products to retail buyers

Section 4.1

Fashion Centers

13

What Is a Buying Center?

The fashion industry is important to a city’s economy.

Most cities have not-for-profit corporations that help promote a particular city’s apparel industry.

Section 4.1

Section 4.1

What Is a Buying Center?

The Importance of Buying Centers

Out-of-town apparelbuyers generate millionsof dollars for the localeconomy.

14

Fashion Centers

15

U.S. Buying Centers

The apparel industry designates particular market weeks to present different components of fashion products.

market weeks the major times scheduled by fashion producers to show fashions to buyers

Section 4.1

Fashion Centers

16

U.S. Buying Centers

New York’s Garment District is the primary buying center in the country.

Many retailers avoid New York and use regional buying centers in cities such as Los Angeles, Dallas, Chicago, Atlanta, or Miami.

Section 4.1

Fashion Centers

17

U.S. Buying Centers

A larger regional center may have several building clusters, or marts.

mart a building that houses thousands of showrooms for a specific merchandise category

Section 4.1

Different marts may be devoted to specific apparel or accessory groups.

Fashion Centers

18

Heart of the Fashion Industry

Design centers and buying centers represent the heart of the fashion industry.

Design centers represent the centers of creativity.

Buying centers represent the centers of commerce.

Section 4.1

Fashion Centers

19

Operating an e-tail business on an electronic channel—the Web—can be costly, due to design, delivery, returns, and operating expenses.

Though Many larger dot-com companies crashed in the 1990’s, small stores like Harris Cyclery of West Newton, Massachusetts, actually increase sales using a basic Web site. Today, a third of Harris’s bicycle business rides in on the Web to get hard-to-find parts and personal service.

Describe an e-business’s home page to your class after viewing one through marketingseries.glencoe.com.

For emerging designers wanting to sell their products, the choice for distribution is between clicks or bricks: online retail versus traditional in-store retail. Online stores are a great way to start a business without the overhead of renting retail space.

Web Power

However, building an online store means reaching customers and providing them with a way to view, pay for, and receive their purchases. To do this, many entrepreneurs team up with established e-tail Web sites such as Yahoo, eBay, and Amazon. Ebay is known as an online auction site, but it also sponsors online fashion stores.

Section 4.1

For more information, go to marketingseries.glencoe.com.19

Fashion Centers

20

What are three of the most important international design centers?

What is the difference between a fashion design center and a buying center?

How do fashion design centers and buying centers benefit the cities in which they are located?

1.

2.

3.

Section 4.1

4.1

Fashion Centers

21

How Fashion Travels

The global chain of production must remain flexible to enable producers to respond to the latest fashion trends.

Section 4.2

Section 4.2

How Fashion Travels

Globalization Need to reduce costs

Time-to-market concerns

Product lead times+ + +

More complexsourcing and production strategies=

22

Fashion Centers

23

Global Sourcing and Production

To reduce costs and maximize profits, many textile and apparel manufactures have begun global sourcing.

Section 4.2

global sourcing the identifying and negotiating of supply chains in numerous world locations

Supply companies that move away from their own manufacturing retain control over the sourcing cycle.

Fashion Centers

24

Global Sourcing and Production

Global sourcing increases business risks due to economic and political factors.

Section 4.2

Fashion Centers

25

Global Sourcing and Production

Production of clothing is global.

Changes in customer taste indirectly affect production jobs around the world.

Section 4.2

Fashion Centers

26

World Fashion

Designers and apparel companies establish promotional offices in major fashion cities around the world where they show their collections.

The proximity of some markets, such as the Asia and California markets, helps to create trade patterns.

Section 4.2

Fashion Centers

27

Culture and Fashion

The influence of culture or ethnicity cycles in and out of fashion.

Section 4.2

culture the system of shared beliefs, values, customs, behaviors, and artifacts attributed to members of a specific society

Some ethnic styles become classic, or standard.

Fashion Centers

28

Culture and Fashion

Designers can travel around the world for ideas or find inspiration in their own diverse communities.

Designers may adapt style influences from cultures from the East or the West.

Section 4.2

Fashion Centers

29

World Fashion at Home

Global production, fashion centers, catalogs, home shopping television, and the Internet continue to make fashion readily available to the consumer.

Section 4.2

Fashion Centers

30

Why are fashion companies turning to global sourcing?

How does culture impact current fashions?

Describe a recent cultural influence that has moved into mainstream fashion.

1.

2.

3.

Section 4.2

4.2

Fashion Centers

31

Fashion weeks are periods during each year when fashion designers present new designs or collections.

1.1. Describe the concept of fashion weeks hosted by design centers.

Local governments enact favorable regulations, and they have organizations to promote the fashion industry within particular cities.

2.

continued

Checking Concepts

2. Explain how local governments support design centers.

Fashion Centers

32

3. Identify the geographic areas where manufacturers promote their newest lines.

Manufacturers promote their lines in buying centers such as New York City, Los Angeles, Dallas, Chicago, Atlanta, and Miami.

3. Other businesses that benefit include hotels, restaurants, transportation services, and other non-fashion businesses.

4.

continued

Checking Concepts

4. Name some businesses besides fashion businesses that benefit from design and buying centers.

Fashion Centers

33

5. Identify the major design centers of the world.

Paris, Milan, New York City, London, and Tokyo

5. New York City, Los Angeles, Dallas, Chicago, Atlanta, and Miami

6.

continued

Checking Concepts

6. Identify the major buying centers of the United States.

7. Describe some risks of global sourcing.

Risks of global sourcing include lack of economic stability in developing nations as well as economic and political factors around the world.

7.

Fashion Centers

34

Critical Thinking

Checking Concepts

8. Identify a culture that has significantly influenced fashion of the last two years and give examples of items of apparel.

Answers may include any culture that has influenced fashion with reasonable examples. Some cultures may include Asian, western, and urban.

8.

Fashion Centers

Back to Table of Contents

End of

Fashion Centers

36