back end-of-innovation-6-2013-brochure

Google Vijay GovindarajanVirginia TechCoca-ColaP&G FutureWorks

BACK END OFINNOVATION®

100% Focused on the Execution...because innovation without profit is just an idea.BEI’s action-learningTM makes innovation happen.

NOVEMBER 18-20, 2013 • HYATT REGENCY • SANTA CLARA, CA www.BackEndofInnovation.com

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make it real (action-learning)

Live Innovation at BEI…

FOR 3 DAYS, IN SILICON VALLEY, ACCELERATE YOUR INNOVATION APTITUDE

AN All New BEI2013

Experiential Adventures

YOU+ Luminaries activate (divergent thinking)

YOU+Business Cases validate (practicality)

YOU+

2

Making innovation happen inside established organizations

is just darned tough work. That's because there are deep

and fundamental conflicts between innovation and day-to-day

operations—and established organizations are built more

for the latter than the former.

– BEI 2012 keynote Chris Trimble”

“

Thank you to theBEI Board of Advisors:

Kelly SchramConference Director,FEI EMEA, FEI USA, BEIInstitute for International Research

Kim RivielleManaging DirectorMarketing & Business Strategy DivisionInstitute for International Research

Innovation without profit is just an idea.

The word innovation typically conjures up notions of creativity… brainstorming…

light-bulbs. We all like to look back at the genius of an idea and how it was developed.

But behind every genius idea, there is a whole host of work and execution that needs to happen

to make that idea profitable.

Put simply: Without the successful integration of ideas at the back end, innovation doesn’t happen.

BEI: Back End of Innovation is a conference focused on the execution of innovation. It’s where the entire

innovation process comes to life- from leadership and organizational structure, to optimizing the idea portfolio,

to process and strategy, to commercializing new ideas, and ultimately driving bottom line profitability.

Execution takes time. Just taking initiative alone will not get innovation to work. BEI makes innovation happen.

Join us this November as we put innovation to work in real-time, for real-results.

Welcome to BEI 2013.

Bill MorrisCorporate Innovation Effectiveness, Corning Inc.

Erin Satterwhite Front End Innovation Technical Manager, 3M Health Care Business Group, 3M

John Buchalo Sr. Innovation Development Manager, Motorola Solutions

Julie Anixter Principal, Think Remarkable & Co-Founder, Executive Editor, InnovationExcellence

Mick Simonelli Enterprise Innovation Executive Leader, USAA

Facebook.com/BackEndofInnovation Back End of Innovation Group @BEI_innovation #BEI13 FrontEndofInnovation.com

2:45- Breakthrough Continuity: Innovation Programs That Thrive Competitive Intelligence: The Innovation X-Factor 3:30: Calvin Smith, EMC Celeste Corrado, Lockheed Martin Corporation............................................................................................................................... 3:30: Close of BEI 2013 .......................................................................................................................................

9:45- Get Involved Maintaining Executional Focus During New Product Development10:30: Contact Liz Hinkis at [email protected] Christopher J. Kaye, US Endoscopy, Division of STERIS........................................................................................................................ 10:30: Morning Networking Break ............................................................................................................................

11:00- Directed Innovation Methods to Successfully Behind the Innovations: A Backstage Tour of Intuit12:30: Move from Ideation to Implementation Suzanne Pellican, Intuit Inc. (limited to 30 people)

Maria B. Thompson, Motorola Solutions, Inc........................................................................................................... 12:30 - 2:00: Lunch sponsored by ..........................................................................................................................................

The AGENDA-AT-A-GLANCE:

3www.BackEndofInnovation.com

Navigating the Program:

FIELD TRIPS*:

These sessions encourage

you to literally get outside the

conference walls. Executives from

leading innovation firms in the area

deliver a presentation at their company

HQ’s and give a tour of their physical

innovation space.

* Field trip sessions have a maximumcapacity. Register early to get yourtop choice!

LEARNING LABS:

To really get business

done, you need to

immerse yourself and get hands-on

with the content. Put innovation to

work in real-time and walk away with

new structures and strategies to use

back at the office.

BUSINESS CASES:

Not your typical case

studies. Experience

Outlier Cases, Local Knowledge

Cases, High Profile Cases. Whichever

you choose, these business cases

focus on practicality from best in class

innovation catalysts.

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IELD TRIP

MONDAY, NOVEMBER 18th: Conference Day One

TUESDAY, NOVEMBER 19th: Conference Day TwoFOCUS AREA: STRATEGY THROUGH STRUCTURE

FOCUS AREA: LEADING GREAT IDEAS FORWARD

FOCUS AREA: FROM BIG IDEA TO BIG IMPACT...PRODUCT LAUNCH

FULL DAY WORKSHOPS ...................................................................

COLLABORATIVE WORKSHOP8:45 - 3:45

FIXING INNOVATION, AN OPEN SPACE EXPERIENCERichard RuthEli Lilly and Company

Michael Overdorf Eli Lilly and Company

Dane ZehrungChevron Technology Ventures

INTERACTIVE WORKSHOP8:45 - 3:45

FAILING FORWARD: THE KEY TO SUCCESS!David Matheson SmartOrg, Inc

Rich Duncombe, HPEric McAfee, AemetisRicardo dos Santos, K+S Ranch Consulting

PRE-EVENT FULL DAY SUMMIT: Optimizing the Idea Portfolio9:00: Integrated Opportunity Management

Srinivas Nomula, Sonoco Products Company9:45: Managing Global Portfolio Complexity

Dee Slattery, Ansell Healthcare10:30: Morning Networking & Refreshment Break11:00: Get Involved, Contact [email protected]:45: Idea Management: Begin with Opportunities Not Ideas

John Hodgson, Coca-Cola 12:30: Luncheon for Monday participants2:00: Get Involved, Contact [email protected] 2:45: Improving Pipeline Predictability and Speed of Decision Making

Mike Hess, Medtronic3:30: Networking Break

8:45-9:45: KEYNOTE Execution in Unexplored TerritoryVijay Govindarajan, co-author, Reverse Innovation and How Stella Saved the Farm, Tuck School of Business at Dartmouth College

2:00-2:45: KEYNOTE When an Inspired Idea Meets an Inspired Culture • Michele R. Weslander Quaid,Chief Technology Officer (Federal) and Innovation Evangelist, Google

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2:45- The New Phenomenon in Driving Authentic, Innovative Corporate Culture Tools to Unlocking Your Inner Revolutionary3:30: Steve Garguilo and Matt Kane, Johnson & Johnson Jason Seiken, PBS Interactive........................................................................................................................ 3:30: Afternoon Networking Break ...........................................................................................................................

4:00- Accelerating Innovation – How Leaders Can Spark Innovative Ideas, Accelerate From Cost Center to Profit Center: Methodologies to Foster Repeatable Innovation5:30: Implementation, and Deliver Results at Speed and Scale Lawrence Lee, Xerox PARC (limited to 30 people)

Ken Perlman, Kotter International................................................................................................................................... 5:30: Close of Day Two ...................................................................................................................................

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WEDNESDAY, NOVEMBER 20th: Conference Day Three

10:00- From Strategic Need to Product on the Shelf Successfully Integrating Products into a Multi-Channel Environment10:45: Kenneth Klimpel, Colgate-Palmolive Contact Liz Hinkis at [email protected]........................................................................................................................ 10:45: Morning Networking Break ............................................................................................................................

11:15- Innovation: Not a Case of "Build It And They Will Come" Disrupting Commerce: Touring PayPal's Innovation Center12:30: David Davidovic, Genentech and Roche Daniela Mielke, PayPal (limited to 30 people)

............................................................................................................................... 12:30 - 1:45: Lunch ..............................................................................................................................................

9:00-10:00: KEYNOTE Launching Breakthrough Market Innovations • Dustin Garis, former Global Marketing Innovation Lead, P&G FutureWorks

1:45-2:45: KEYNOTE Adapting to New Realities and Doubling Growth: A Radical Approach • Bill Demas, Turn

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4:00-5:00: OPENING NIGHT KEYNOTE (Open to All Attendees) Humanoids: From Kicking a Ball to Saving Lives • Dr. Dennis Hong, RoMeLa, Virginia Tech

FOCUS AREA: CROSSING THE BUSINESS CHASM... TURNING IDEAS INTO GROWTH

BEI FULL DAY OPEN SPACE WORKSHOPMONDAY, NOVEMBER 18TH: CONFERENCE DAY ONE

To Register Call: 888.670.8200 Email: [email protected]

8:45 - 3:45

Fixing Innovation, an Open Space Experience Facilitated by: Richard Ruth – Consultant HR for Lilly Research Laboratories, ELI LILLY AND COMPANY

Why is innovation such a challenge for many, yet so simple and successful for the few?

Many organizations and their senior leadership spend considerable time trying to ensure that they will

not be surprised. When their efforts succeed, a degree of comfort is no doubt experienced, but at a

pretty hefty price to innovation. Things get dull, and creativity is difficult to find.

Fixing innovation

If innovation seems to be such a large part of doing business, for the majority of companies, it remains

at best, an unfulfilled promise. While the Front End is commonly accepted as “fuzzy”, the reality is that

the Back End- where the process, timing, and outcomes are- is often just as nebulous & mysterious.

What if we turned the fuzzy, the unpredictable, the nebulous, and the mysterious into a strength,

rather than a weakness?

Imagine a process where all the most important issues could be raised, if the participants took

responsibility for doing so…where all the issues could receive full discussion, to the extent desired…

and where priorities could be set and action plans made. Imagine if you could move an idea to

implementation, gather the right energy behind it, and plan the execution in a matter of days rather than

weeks, months, or year. Now imagine being equipped with the right skills to take this process back to

your own organization. It is literally possible to accomplish in days and weeks what some other

approaches take months and years to do, using Open Space Technology. In Open Space meetings,

participants create and manage their own agenda of parallel working sessions around a central theme of

strategic importance, working through common challenges, creating new connections, and building

successful frameworks on how to move forward together. To help frame the Open Space workshop, the

morning will kick-off with a series of TED-style presentations to provoke your thinking:

• Michael Overdorf - Global Brand Development Leader - Autoimmune, Eli Lilly and Company

• Dane Zehrung - Technology Transfer Leader, Chevron Technology Ventures

Join us for the unimaginable – fixing innovation. Bring this invitation with you.

Be prepared to be surprised.


BEI FULL DAY FAIL FORWARD WORKSHOPMONDAY, NOVEMBER 18TH: CONFERENCE DAY ONE

8:45 - 3:45

FAILING FORWARD: The Key to Success! A Full Day Interactive Workshop … Case Studies * Interactive Exercises * MeaningfulNetworking * Coach and Be Coached

Let’s face it – innovation is a risky business. When you enter uncharted waters, there are many failures alongthe way. Properly managed, failure can drive you forward, creating new learning and increasing the value ofthe opportunity. Learn how to make failure work for you!

Bring your biggest innovation challenges and exchange ideas with thought leaders & peers from companiesthat have successfully met challenges like yours. Leave with insight that will make you an innovation rock star.

During this highly interactive workshop, you will learn how to create value by failing:

• Create inexpensive experiments that produce results • Pivot through failure and move forward• Create an environment where failure equals progress • Make uncertainty work for you

This is not a sit back and listen workshop. You will work hard so be prepared to engage, share and learn!

Meet Your MentorsOur innovation thought leaders have succeeded and failed many timesand will guide you to new insight on solving your innovation challenges.

David MathesonPresident and CEO of SmartOrg, Inc., Session Chairman. An innovationexplorer since his early career at Xerox PARC, he has worked oninnovation across more than a dozen industries.

Rich DuncombeInnovation Catalyst, HP. While launching 35 new businesses within HP,Rich has Failed Forward many times on his way to success

Eric McAfeeSerial Entrepreneur, Venture Capitalist, and CEO of Aemetis. Eric, aSilicon Valley denizen, has steered many companies through failure onthe way to success.

Ricardo dos SantosK+S Ranch Consulting, formerly w/ Qualcomm. Ricardo has drivendozens of innovation projects from ideas to successful implementation -and failed hundreds of times.

Success and FailureOur thought leaders havecollectively launched manybusinesses, many of whichhave failed prior to achievingsuccess. What makes thedifference? Learn as theyhelp you through a powerfuldiagnostic exercise.

Pivoting to fail forwardMost great ideas fail manytimes, pivoting at critical neardeath moments, beforeachieving success. Learnwhen and how to pivot andhow this important techniquecan improve your current, andfuture, innovative projects.

A culture of failing forwardWhat are the process,organizational and other elementsthat create an environment wherefailing forward is possible? Learnhow to foster a fail-forward culturewithin your company based onthe experience of innovationthought leaders and your peers.

Key

To

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BEI PRE-EVENT FULL DAY SUMMIT: Optimizing the Idea PortfolioMONDAY, NOVEMBER 18TH: CONFERENCE DAY ONE

8:45: Welcome from the Summit Chair...............................................................................9:00: Integrated Opportunity Management Srinivas Nomula, Strategy Manager, Global Corporate Customers & GlobalMarketing, Sonoco Products Company

The talk will explain how Integrated Opportunity Management can be used to connect

technology capabilities, market insights and customer needs and drive innovation from

ideation stage to commercialization. Learn how about a prioritizing strategic initiatives

based on value to the organization; creating value through capabilities across supply

chain; and focusing on insights & value creation to change the playing field.

...............................................................................9:45: Managing Global Portfolio Complexity Dee Slattery, Senior Director, Global Brand and Category Marketing, IndustrialGlobal Business Unit, Ansell Healthcare

To choreograph the consolidation of a product portfolio from hundreds of named

products to three meaningful brands, Ansell relied on a process it calls a Product &

Brand Portfolio Strategy (PBPS). In organizations where separate teams manage brand

strategy and product roadmap activities, work often unfolds with different agendas and

timelines. In our PBPS work, brand strategy and product line logic are pursued as a

single marketing challenge. The

result is a more flexible and

versatile brand platform. One that

makes it easier to manage

transitions between product

cycles, synchronize product and

technology storytelling, clarify our

growth strategies with current

customers, and structure our entry

to new markets.

10:30: Morning Networking & Refreshment Break...............................................................................11:00: Get Involved Do you have a recent or noteworthy case study to share on optimizing the idea

portfolio? Contact Liz Hinkis at [email protected] or 646-616-7627................................................................................11:45: Idea Management: Begin with Opportunities Not Ideas John Hodgson, Director, Global Innovation Pipeline Management, Coca-Cola

How do you find room for growth in a mature, intensely competitive market like Japan’s

ready-to-drink tea category? For Coca-Cola’s Japanese business unit the quest began –

not with ideas – but by identifying an underserved “white space.” By investing significant

efforts up front to understand the market opportunity, their cross-functional team

leveraged insight and a disciplined innovation process to create a significant new

category. Learn how this counter intuitive approach to idea management led to

superior results................................................................................12:30: Luncheon for Monday participants...............................................................................2:00: Get Involved Do you have a recent or noteworthy case study to share on optimizing the idea

portfolio? Contact Liz Hinkis at [email protected] or 646-616-7627................................................................................2:45: Improving Pipeline Predictability and Speed of Decision Making Mike Hess, Medtronic

There are as many ways to organize R&D as there are companies performing R&D.

Decisions are based on technology platforms, customer segments, management

efficiency and more. In this session we will discuss a large divisions strategy to balance

product line focus with functional synergy to improve pipeline predictability and speed

of decision making while preserving flexibility across the portfolio.

...............................................................................3:30: Afternoon Networking & Refreshment Break



OPENING NIGHT KEYNOTE (OPEN TO ALL ATTENDEES)

MONDAY, NOVEMBER 18TH: CONFERENCE DAY ONE

...................................................................................................DENNIS HONG:Dr. Dennis Hong, is an Associate Professor and the Founding Director of RoMeLa (Robotics & MechanismsLaboratory) of the Mechanical Engineering Department at Virginia Tech. He is the inventor of a number ofnovel robots and mechanisms, including the 'whole skin locomotion' for mobile robots inspired by how amoebamove, a unique three-legged waking robot STriDER, an air-powered robotic hand RAPHaEL, and the world's first car that can be driven by the blind. His work has been featured on numerous national and internationalmedia. Washington Post magazine called Hong "the Leonardo da Vinci of robots." Dr. Hong has been named to Popular Science's 8th annual "Brilliant 10", the National Science Foundation's CAREER award, the SAEInternational's Ralph R. Teetor Educational Award, and the ASME Freudenstein/GM Young Investigator Award.

Can humanoid robots save lives? Will they have the capacity to be our friends? Hear

how Dennis Hong, founding director of Virginia Tech's Robotics & Mechanisms

Laboratory, is making this happen and meet some of his groundbreaking robots;

“DARwIn,” the hugely successful open source miniature humanoid robot for research

and education; “CAHRLI,” the United States’ first full size autonomous humanoid

robot with a goal of defeating the human WorldCup champions in soccer by the year

2050; “SAFFiR,” a firefighting humanoid robot being developed for the US Navy; and

“T.H.O.R.,” the super hero humanoid robot for disaster relief which will one day save

the world.

Humanoids: From Kicking a Ball to Saving LivesKeynote: 4:15 - 5:15


FOCUS AREA: Strategy Through StructureTUESDAY, NOVEMBER 19TH : CONFERENCE DAY TWO

............................................................................................................VIJAY GOVINDARAJAN:VG is widely regarded as one of the world’s leading experts on strategy and innovation. He is the best-selling co-author of Reverse Innovation and How Stella Saved the Farm. He is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business at Dartmouth College. He was the first Professor in Residence and ChiefInnovation Consultant at General Electric. He worked with GE’s CEO Jeff Immelt to write “How GE is Disrupting Itself”,the Harvard Business Review (HBR) article that pioneered the concept of reverse innovation – any innovation that isadopted first in the developing world. HBR rated reverse innovation as one of the ten big ideas of the decade. He hasbeen ranked #3 on the Thinkers 50 list of the world’s most influential business thinkers.

Govindarajan illustrates ten rules to help

organizations overcome top challenges, and

shows how firms must rewire their

"organizational DNA" across four main areas:

staffing, structure, systems, and culture, in order

for a promising new venture to succeed. He also

spells out the critical role senior executives must

play in managing the inevitable tensions that

arise between today's business and tomorrow's.

Breakthrough growth opportunities can make or

break companies and careers. Govindarajan

reveals where firms go wrong on their journey

from idea to execution - and outlines exactly

what it takes to build a breakthrough business

while sustaining excellence in an existing one.

Execution in Unexplored TerritoryKeynote: 8:15 - 9:45


DAY TWO CONTINUED

9:45 -10:30 Choose a Case Study

Creating Strategy through Structure Have a recent case study or story you want to share? Contact Liz Hinkis at [email protected] to get invovled.

OR

Product Development Christopher J. Kaye, VP of Research & Technical Innovation, US Endoscopy, Division of STERIS

Much is written about getting voice of customer, determining unmet needs, and the initial

phases of product development. Following selection, problem definition and product

definition, there exists a critical period where prototyping, testing, and capabilities infiltrate

the design intent. These can come in the form of challenges that may compromise the final

deliverable or may be advantageous attributes that have been revealed during the

development process. Whether the source, it is crucial that the evolving “needs familiarity”

and the potential resulting design creep are adequately managed to ensure that the best

product possible is delivered without unreasonable delays. This presentation focuses on

strategies to manage the landscape changes and curse of knowledge that invariably surfaces

during this stage of the innovation process.

••••••••••••••••••••••••••••••10:30: Morning Networking Break ••••••••••••••••••••••••••••••

11:00 -12:30 Learning Lab

Directed Innovation Methods to Successfully "Cross the Chasm" from Ideation to Implementation Led by Maria B. Thompson, Director of Innovation Strategy, Motorola Solutions, Inc.

Methods for idea generation are well known. Conversion of high-potential ideas to high-value

commercial implementations or intellectual property is a challenge for many. This workshop

will cover techniques for identifying the critical opportunities and challenges that can both

focus ideation, as well as help with prioritization and selection of the best ideas for moving

forward to market differentiating products, services and solutions. Another successful path

across The Chasm is to convert high-value ideas into intellectual property to guarantee future

freedom of action for your company; techniques for identifying novel and patentable ideas

and concepts will also be explored.

11:00 -12:30 Field Trip

Behind the Innovations: A Backstage Tour of Intuit Suzanne Pellican, Director of Design Innovation, Intuit Inc.

For 30 years, a combination of deep customer understanding and a commitment

to innovation has allowed Intuit to continually reinvent its products, delighting

more than 60 million customers. You’re invited to join us for a visit to Intuit’s

campus to learn about how we are creating a culture of democratized innovation.

Be inspired by the ways we’ve ignited Innovation Catalyts and given employees

Unstructured Time. And learn from our misses and failures along the way. No

holding back – we’re opening the kimono.

During your visit, you will also get a tour of our newly remodeled campus to see

how we have designed our campus to promote collaboration and

experimentation. You will explore our new campus’s distinctively creative spaces

like the Design for Delight area and the Coaching Corner in the Campus Center

that were built to ignite imagination.

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FOCUS AREA: Leading Great Ideas ForwardTUESDAY, NOVEMBER 19TH : CONFERENCE DAY TWO

How an idea is assessed and

communicated internally is often more

important than idea itself. Everyone has

experienced it. Companies want to

continue to do well at what they already

do, and are often resistant to the ‘new’ or

giving the time or space for an idea to

grow. Google is the exception. Michele

speaks to Google's corporate philosophy

and innovative culture and shares relevant

examples, insight and advice per her 20+

years of experience leading innovation and

organizational transformation in both

industry and government.

When an Inspired Idea Meets an Inspired CultureKeynote: 2:00-2:45

...................................................................................................MICHELE WESLANDER QUAID:Ms. Michele R. Weslander-Quaid is the Chief Technology Officer (Federal) and Innovation Evangelist for Google. Throughout her career, Michele has taken on the challenge of creating start ups and transformingexisting businesses in both industry and government. Through her successes, she has been recognized andsought after as a leader of change and innovation. Prior to joining Google in April 2011, Michele’s workexperience included nearly 20 years in the national security community, to include over a decade in industry asan Image Scientist and Chief Engineer supporting government programs, before being asked to join the USGovernment in 2002 where she served in various transformational roles to include CTO, CIO and other seniorexecutive positions. Michele earned a B.S. in Physics and Engineering Science with honors from Seattle PacificUniversity, and a M.S. in Optics from the University of Rochester. She is a graduate of Harvard University’sKennedy School of Government program for Senior Managers in Government, and a Chairman of the JointChiefs of Staff CAPSTONE Fellow.


DAY TWO CONTINUED

Researchers gather on beanbags in the Computer Science Laboratory’s Commons (circa 1980s). The new PARC space features formal innovation spaces & outdoor patios. Times have changed!


The New Phenomenon in Driving Authentic, Innovative Corporate Culture Steve Garguilo, TEDxJNJ Curator, Johnson & JohnsonMatt Kane, TEDxJNJ Deputy Curator, Johnson & Johnson

Johnson & Johnson is the first multi-national company to create our own global TEDx program using the

power and style of TEDTalks internally to allow colleagues to share ideas. By giving employees permission

and a forum to discuss new ideas and new concepts, we have led to tremendous change within Johnson &

Johnson over the past year. We have seen numerous ideas go from being presented on the TEDxJNJ stage

to becoming actual J&J initiatives, such as a brand new telemedicine project that we are launching in

Colombia to benefit patients in rural communities. Our events have been organized in 23 countries and over

40 Johnson & Johnson locations around the world. Our growing community consists of over 4,000 Johnson

& Johnson associates. How can these forums for idea sharing be deployed inside a corporation? What

specific measures and outcomes does it drive? What are the keys to success?

ORTools to Unlocking Your Inner Revolutionary Jason Seiken, Senior Vice President, PBS Interactive

Jason shares his experiences in creating a company culture that allows for innovation. Hear the story of how

PBS Interactive reinvented its culture and became revolutionary within the broader organization in order to

keep up with the dramatic changes happening across the media industry. He will share four tools that all

companies can use to think differently, ‘unlock their inner revolutionary,’ and successfully adapt to today’s

changing business landscape.

• • • • • • • • • • • • ••••••••••••••••••••••••••3:30: Afternoon Networking Break •••••••••••••••••••••••••••••••••••••

4:00 -5:30 Learning Lab

Accelerating Innovation – How Leaders Can Spark Innovative Ideas, Accelerate Implementation, and Deliver Results at Speed and Scale led by Ken Perlman of Kotter International

Leveraging Dr. John Kotter’s 30 years of research into how successful organizations enable innovation and

implementation to keep pace with a faster moving world, Ken will lead an interactive working session

designed to help leaders at all levels to accelerate innovation and implementation. The working session will

explore how organizations are adapting to an accelerating marketplace, outline leadership principles that

accelerate innovation and implementation, and establish the simultaneous capabilities of delivering against

today's demands and adapting to seize tomorrow's opportunities... all with existing resources and talent.

Ken will weave together a blend of case studies, video, and attendee input to create a picture of a

successful, innovative organization that executes quickly to stay ahead and win.

4:00 -5:30 Field Trip

From Cost Center to Profit Center: Methodologiesto Foster Repeatable Innovation

Lawrence Lee, Senior Director of Strategy, Xerox PARC

Since its inception, PARC has pioneered many technology platforms

– from the Ethernet and laser printing to the GUI and ubiquitous

computing – and has enabled the creation of many industries.

Incorporated as an independent, wholly owned subsidiary of Xerox in

2002, PARC today continues the physical, computer, & social sciences

research that enables breakthroughs for our clients' businesses.

Join us for an exclusive tour & presentation at the storied institution

that created laser printing, Ethernet, GUI, and more and is now

delivering incredible new research and innovations to clients across

many industries. Lawrence Lee, Senior Director of Strategy, will be

our host for this event. Learn about PARC’s incorporation from

Xerox, how it now practices open innovation, and is leading new

development and business in diverse industries such as energy,

networking, digital

manufacturing, and printed

electronics. Lee will also

give a talk on PARC’s

innovation management

best practices, followed

by a tour of PARC’s

innovation gallery.

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FOCUS AREA: From Big Idea to Big Impact… Product LaunchWEDNESDAY, NOVEMBER 20TH : CONFERENCE DAY THREE

Launching breakthrough market innovations begins

with “innovating the organization.” The Indiana Jones

of marketing, Garis has been known to begin his

meetings with the help of opera singers, use an

elevator as an office, conduct negotiations in Hong

Kong spas, fetch well-water with low-income women in

rural India, ride an 1,800 pound-bull in an Ohio rodeo,

and travel through the office by Segway. But there’s a

method to this madness.. There are evidence-based

strategies for how traditional corporations can

integrate the winning traits of entrepreneurial

companies (adaptability, speed to market,

engagement, creative culture, etc.), and, in this talk,

Dustin Garis, explores them all.

Launching Breakthrough Market InnovationsKeynote: 9:00-10:00

...................................................................................................DUSTIN GARIS:Dustin Garis has travelled to over 40 countries across five continents to not only preach innovation, but to seek it out, and to live it. Throughout his disruptive career—at the Coca-Cola Company and, most recently, atP&G—Garis has become known as “Chief Troublemaker” for his deep and original understanding of consumerchoice, product development, and employee creativity. Garis integrated these practices into his role leadingglobal marketing innovation at P&G's FutureWorks as well as chief marketing officer of Mr. Clean Car Wash,which paved the way for P&G’s expansion into the services sector. He also managed global marketing innovation at P&G’s billion-dollar Oral Care brands (Crest, Scope, and Oral-B brands) and Fem Care (Tampaxbrand), where he developed and taught original consumer understanding practices. On stage, Garis challenges his audiences with talks focused on helping organizations expand innovation capabilities that drive consumer passion, employee wellbeing, and unreasonable business success.


DAY THREE CONTINUED


From Strategic Need to Product on The Shelf Kenneth Klimpel, Worldwide Director, Strategic Innovation and TechnicalAlliances, Colgate-Palmolive, Co

To fill identified and validated needs, you often need to decide to make, buy or ally.

Colgate is the world leader in manual toothbrushes. Electric toothbrushes, highly

recommended by dental professionals, were not in our product portfolio. We

sought a partner that would provide breakthrough technology that would justify

entry into this space, as well as access to a supply chain outside our traditional

capabilities. Omron was identified as a potential partner that could fill both needs

and where Colgate could add value with its strong brand, category experience,

and consumer go to market expertise. This case study outlines how we went from

need to shelf in record time.

OR

Successfully Integrating Products into a Multi-Channel Environment Have a story about how you successfully launched a product to market? Contact Liz

Hinkis at [email protected] or 646-616-7627..

• • • • • • • • • • • • • •••••••••••10:45: Morning Networking Break ••••••••••••••••••••••••••

11:15 -12:30 Learning LabInnovation: Not a Case of "Build It And They Will Come" Led by David Davidovic, Former Global VP, Commercial ServicesGenentech and Roche

Having and realizing an innovation strategy has become very popular and sounds

logical and straightforward - yet there is broad and deep frustration with existing

processes and results. In this interactive session we will discuss ideas and

experiences around what it takes for an organization to be end-to-end

innovation-ready. Lab or engineering innovation alone are not sufficient;

whole-organization mindsets, cultures, flows and hand-offs are needed to ensure

innovations have a chance of becoming commercial realities. We will come out with

simple tools and techniques to facilitate two-way flows from discover and design to

market realities and needs -- and vice versa.

11:15 -12:30 Field Trip

Disrupting Commerce: Touring PayPal's Innovation Center Daniela Mielke, Vice President, Head of Global Strategy, PayPal

Technology is changing at a rapid pace and consumers want everything from buying concert

tickets, parking and even grabbing a coffee to be a faster, more intuitive and more convenient

experience. PayPal has been transforming how we pay for things for 15 years. In the current

commerce ecosystem, PayPal’s market leadership and roots in mobile and online transfers

present the opportunity to solve real customer problems, turning all kinds of shopping

experiences into seamless, connected, friction-free transactions.

Join Daniela Mielke, Vice President and Head of Global Strategy, for a tour of the future of

shopping and commerce. See real life examples of how PayPal is leading the way with

innovations to make shopping easier at your favorite store, at the ballgame, and from the

comfort of your home. Learn firsthand how PayPal is in the unique position to be at the center of

how companies and their customers connect—facilitating interactions and solving real problems

for consumers, merchants and developers.

BUSIN

ESS CASES

LEARNING LAB

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IELD TRIP


FOCUS AREA: Crossing the Business Chasm…Turning Ideas into GrowthWEDNESDAY, NOVEMBER 20TH : CONFERENCE DAY THREE

Adapting to New Realities and DoublingGrowth: A Radical Approach1:45-2:30 KEYNOTE


Breakthrough Continuity: Innovation Programs That ThriveCalvin Smith, Senior Manager, Global Innovation & Marketing,Officer of the CTO, Innovation Network, EMC

If you’ve been searching far and wide for new revenue streams…the answermay be closer to home than you think. Through an internal crowdsourcingcontest (‘The Innovation Showcase’ - with over 8,000 ideas submitted overthe last 6 years) and a global Innovation Conference (with thousands ofparticipants across 15 Conference locations); EMC has been able to generateover $100 million, and myriad IP. Statistics show that most corporateinnovation programs reach maturity and decline after three years, but thesehave grown exponentially every year – come find out why. Discover you canleverage your existing, and most valuable, assets to build a continuousculture of innovation in your company.

Competitive Intelligence: The Innovation X-Factor Celeste Corrado, New Venture Strategy & Innovation Lead – New Ventures LockheedMartin Corporation

How and when Competitive Intelligence (CI) is leveraged throughout the business venture lifecycle canmake or break its probability of success. Using a current case study of an “incubator” that was recentlybuilt within Lockheed Martin’s New Venture Organization, we will systematically walk through theventure lifecycle and how it can be integrated with specific CI techniques at each stage of the venture'sdevelopment (ideation to commercialization). The key to success when expanding into new markets ordeveloping new products is the timing and cost effective use of relevant CI techniques for each stage ofthe venture's lifecycle. Walk through a Venture Incubator, how it works (ideation to commercialization),and how CI can be efficiently and cost effectively integrated into each stage of the venture lifecycle –significantly impacting success rate and hear real results achieved to date, challenges/ opportunitiesthat were encountered during the 3 years in operation, and where we plan to go from here.

OR

Bill Demas offers his experience and insights on a “burning the boat” approach to

innovation and increasing profits – taking a company entrenched in traditional strategies

and implementing a completely new strategy. Based on personal pain points and lessons

learned, he will provide guidance for other organizations considering their own drastic

approach. Bill describes why senior executive leaders must take adapt to the realities of

new technology and use it to their advantage to turn ideas into profits.

.......................................................................................BILL DEMAS, TURN:Bill joined Turn in 2008 with a proven track record of successfully launching disruptive technologies that create new hypergrowth markets. Under his leadership, Turn has increased itsrevenue more than twenty-fold and expanded to more than ten offices around the world. For these accomplishments, Bill was named an Ernst & Young Entrepreneur of the Year 2012 finalist for northern California. Bill holds an M.B.A. from Harvard Business School and degrees incomputer science as well as organizational behavior and management from Brown University.

BUSIN

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Sponsors & Exhibitors...............................................................

Media Partners...............................................................

Strategic Partner...............................................................

DATES & VENUENovember 18-20, 2013Hyatt Regency Santa Clara5101 Great America Pkwy Santa Clara, CA 95054(408) 200-1234www.santaclara.hyatt.com

HOTEL RESERVATIONS A block of rooms is on hold at theHyatt Regency Santa Clara for BEIattendees. Reserve your roomdirectly with the Hotel by calling1888-421-1442 and requesting thegroup rate for the Back End ofInnovation event. Discounted roomrates are available until October28th or until sold out.

*Tiered pricing valid through expiration date. New Pricing takes effect at specific dates indicated. All fees must be paid in full by expiration date or your price will increase to the next level tier. *No two discounts can be combined.

PAYMENTSPayment is due within 30 days of registering. Ifregistering within 30 days of the event,payment is due immediately. Payments may bemade by check, Visa, MasterCard, Discover,Diners Club or American Express. Please makeall checks payable to the “Institute forInternational Research, Inc.” and write thename of the delegate(s) on the face of thecheck, as well as our reference code: M2514. Ifpayment has not been received prior toregistration the morning of the conference, acredit card hold will be required.

AUXILIARY AIDAny disabled individual desiring auxiliaryaid for this conference should notify IIR at

least 3 weeks prior to the conference in writing,by faxing 212.661.6045.

INCORRECT MAILING INFORMATIONIf you are receiving multiple mailings, haveupdated information, or would like to beremoved from our database, contact646-895-7417.

CANCELLATION & SUBSTITUTION: For information on IIR’s cancelation andsubstitution policy, please visitwww.iirusa.com/bei/pricing-info.xml

INVESTMENT OPTIONS

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Conference + Summit $3,590 $3,690 $3,790 $3,890 $3,990 $4,290

Conference Only $2,595 $2,695 $2,795 $2,895 $2,995 $3,295

GET INVOLVED –Contact Liz Hinkis at [email protected] or646-616-7627 for sponsor & exhibitopportunities.

Contact Kacey Anderson [email protected] or 1-646-895-7317 for marketing partnerships.

THANK YOU TO OUR SUPPORTERS


www.iirusa.com/bei888.670.8200 US941.554.3500 int’l

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Registration Details

REMEMBER- FIELD TRIPS ARE ON A FIRST COME BASISField trips are limited to 30 people each - register early to get your first choice of excursion.

REGISTRATION DISCOUNTS* ARE AVAILABLE IF

R Are you a Government, Non-Profit, or Academic? Save 30%R Is your company sponsoring the 2012 event? Save 25%R Is your company speaking at the 2012 event? Save 20%

NEW FOR 2013! GROUP CONCIERGE:

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15% off the standard rate Group of 220% off the standard rate Group of 3-425% off the standard rate Group of 5-730% off the standard rate Group of 8-10

The best inspiration and best output comes from getting your team outside the officeand into an environment that cultivates learning and enhances creativity. BEI has adedicated Group Attendance concierge to create customize packages with yourconference and business objectives in mind.

The larger the team the greater the benefits. Contact Anastasia Ioannou,[email protected] to create your personalized group experience today.

Customized packages may include an assortment of the following:

• Discounted registration rates• Team building activities including wine tasting, trendzwalks, private interactive

sessions, cooking classes, inspiration safaris etc. (available for teams of 10 or more)• Private group registration• Reserved team seating in keynote sessions and lunch• Private team office fully loaded with Wi-fi so your onsite team can debrief and keep

in touch with your team back at work as necessary (available for teams of 20 or more)• Priority pass for book signings and VIP Meet and Greets• Private jam sessions with selected speakers• Organized group dinners or vouchers towards a group dinner• Assistance in helping grow your group to higher levels of value adds and saving

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Indiana Jones of Marketing

Dustin GarisFormer Chief Troublemaker at Coca-Cola, shares secrets ofsuccessful product launch.

NOVEMBER 18-20, 2013 • HYATT REGENCY • SANTA CLARA, CA

BACK END OFINNOVATION®

100% Focused on the Execution

Brought to you by the producers of FEI: Front End of Innovation

...because innovation without

profit is just an idea. BEI’s action-learningTM

makes innovation happen.

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Innovation Evangelist

Michele Weslander-Quaidspeaks to Google’s corporatephilosophy and culture.

#3 on the Thinkers 50 List

Vijay Govindarajan shares insights on becomingthe leading expert on strategy& innovation.

Leonardo DaVinci of Robots

Dennis Hong reveals how to he creates robotsthat will save the world.

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