bachelor thesis handbook feb 2013

7/29/2019 Bachelor Thesis Handbook Feb 2013

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Thesis Handbook

Prepared by the thesis handbook committee

Version 6

February 20, 2013


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Thesis Handbook

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DEDICATION

This handbook is dedicated to all IUBH graduates and the successful completion of

their theses.


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ACKNOWLEDGEMENT

The thesis handbook committee appreciates all the contributions and feedback

which were received from the various IUBH departments and which helped improve this

handbook considerably.


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TABLE OF CONTENTS

Dedication .................................................................................................................. iiAcknowledgement .................................................................................................... iiiTable of Contents ..................................................................................................... iv1. IntroductionWhat is a Thesis ............................................................................. 12. Overall Process ...................................................................................................... 2

2.1 Finding a topic for a thesis ............................................................................... 22.1.1 Researching available sources for a possible topic .................................... 22.1.2 Writing an outline ...................................................................................... 2

2.2 Finding a supervisor ......................................................................................... 22.3 Supervision process .......................................................................................... 32.4 Data Collection ................................................................................................. 4

3. Registering for the thesis. ...................................................................................... 53.1 Who is eligible to register? .............................................................................. 53.2 Registration Forms ........................................................................................... 5

4. Formal Requirements ............................................................................................ 64.1 Style Rules........................................................................................................ 6

4.1.1 Minimum Number of Pages ....................................................................... 64.1.2 Font, Line Spacing, Type of Paper, and Page Numbering ........................ 64.1.3 Binding ....................................................................................................... 7

4.2 Layout of Thesis ............................................................................................... 74.2.1 Introduction (includes the order of thesis) ................................................. 74.2.2 Title (Cover) Page ...................................................................................... 84.2.3 Acknowledgment (optional) ...................................................................... 84.2.4 Abstract ...................................................................................................... 84.2.5 Table of Contents ....................................................................................... 84.2.6 Lists of Tables/Figures, List of Abbreviations, Glossary .......................... 94.2.7 Reference and Citation Style ..................................................................... 94.2.8 Main Body of the Thesis ............................................................................ 94.2.9 Appendices ............................................................................................... 104.2.10 Declaration of Authenticity ................................................................... 10

4.3 Deadlines ........................................................................................................ 104.4 Intellectual Property and Circulation of the Thesis ........................................ 114.5 Cheating and Plagiarism ................................................................................ 11


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5. Grading of Thesis ................................................................................................ 136. Colloquium Requirements ................................................................................... 13

6.1 Presentation .................................................................................................... 146.2 Critical Discussion ......................................................................................... 14

Works Cited ............................................................................................................. 15Appendeces: Sample Pages ..................................................................................... 16

Appendix A: Sample Proposal ............................................................................. 16Appendix B: Sample Title Page ........................................................................... 19


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1. INTRODUCTIONWHAT IS A THESIS

The thesis provides students in diploma and bachelor programs with the

opportunity to demonstrate some originality in identifying a topic or a line of argument

and to follow up their insight with a more systematic piece of research work (Dunleavy,

1986, p. 110). This thesis handbook represents the first point of reference for obtaining

information on writing final theses at the International University of Applied Sciences Bad

Honnef Bonn.

A thesis is a piece of academic research that includes both, theory and application.

It involves thorough academic investigation of a topic relevant to the respective academic

field. Such a substantial piece of work can only be successfully completed if (1) you are

really interested in your topic, (2) you are prepared to become an expert on your topic, and

(3) you are 100% committed to your research project.

The results of your research should contribute to the existing body of knowledge.

There are no IUBH restrictions concerning the research philosophy, research approach,

research strategy, research design and/or data collection method as these heavily depend on

your thesis topic and the way you are addressing your research question.


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2. OVERALL PROCESS

This chapter outlines the overall process regarding the identification of an

appropriate topic, writing an outline, finding a supervisor, and the supervision process.

2.1 Finding a topic for a thesis

You should choose a topic for your thesis you are really interested in. Finding a

topic is one of theif not themost challenging steps during preparing and writing a

thesis. After identifying a topic, you should document your intended approach to the

research problem in an outline.

2.1.1 Researching available sources for a possible topic

Please have in mind that finding an adequate topic is not a matter of few hours.

You have to spend some time on that activity. Therefore, you should start as soon as

possible to look for possible topics for your thesis and put aside time for that activity.

Interesting ideas and concepts you have encountered in lectures or problems you

faced during your internship might be suited for being researched within your thesis. In

addition, you can contact any of the lecturers to get ideas for a topic. Furthermore,

professors offer specific topics for theses in CARE.

Once you have a first idea about a possible topic you should do research by looking

for and reviewing current publications (journal articles and books). The library offers both

books and databases that contain many academic resources (e.g., EBSCO). Based upon a

first literature review you should specify your topic by writing an outline.

2.1.2 Writing an outline

An outline should give an overview of your thesis topic. Usually an outline consists

of two (2) to three (3) pages. It should contain (1) a working title for your topic, (2) a

section outlining the motivation why this topic is relevant and suited for a thesis, (3) the

objectives of your thesis, (4) the research methodology you plan to apply (e.g., a

questionnaire-based survey1, a case study). An outline not only helps you to clarify and

specify your idea. In addition, it facilitates finding a suited supervisor for your thesis.

2.2 Finding a supervisor

With the outline you should contact a supervisor. An updated list with all possible

supervisors is available in CARE. The professor you are going to contact should have his

or her specialization in a field that is related to your topic. For instance, if you have

outlined a topic such as The challenges of brand management for independent hotels you

1see section 2.4 for details on the available queSTat online suvery tool


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should contact a professor specializing in marketing. Another example: if you have

outlined a topic Controllership under International Financial Reporting Standards (IFRS)

how the adoption of IFRS affects controllers tasks, you should contact a professor of

accounting.

The professor you have contacted from the list of possible supervisors will decide

(1) whether the topic falls within his/her research expertise. If not, he or she will

recommend colleagues who might be better suited for supervising your topic. (2)

Furthermore, the professor has to decide whether he or she has still capacities left for

supervising a thesis. If not, he or she will recommend colleagues you might contact.

In case you have contacted at least four (4) professors from the list of possible

supervisors and you have not been accepted by any of them, you should contact the study

dean. Send her or him an outline and a list with the four (4) or more professors you have

contacted and spoken to (including the dates of your meetings). The study dean will help

you individually to find a supervisor.

Once you have found a topic and a supervisor you must register in accordance with

chapter 3.

2.3 Supervision process

Before registration the professor has already supervised you in terms of helping you

to specify your topic and the elements of the outline. After registration supervising in

general consists of (1) giving you feedback on the table of contents and (2) by answering

your questions that might arise while writing your thesis. The formal requirements you

have to follow are specified in chapter 4. By setting up preliminary tables of contents based

upon your research you further specify your thesis. The supervisor will give you feedback

on the tables of contents you are handing in. If you have any questions concerning your

thesis, set up a meeting with your supervisor. However, you should collect a number of

questions before contacting your supervisor.

How many times you are going to meet with your supervisor and any further

specific terms of the supervision processexcept for those stated in this handbookare to

be specified by your supervisor.


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2.4 Data Collection

As indicated in the introduction, there are no university limitations on data

collection methods applied. For those interested in conducting research online, the tool

queSTat offers a convenient way to conduct an online surveyeither internally at IUBH or

externally. A small co-payment is charged for the use of the tool and implementation

support. It is highly recommended that you contact Andreas Kensik

([email protected]) for details on queSTat in case you plan on doing a large scale

survey.


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3. REGISTERING FOR THE THESIS.

In order to register for a thesis, the student has to find a supervisor. A list of all

supervisors available can be found in CARE. Together with the supervisor, the concrete

topic of the thesis needs to be decided on. Students may propose topics. On the other hand

supervisors also offer different topics for thesis on a regular basis via the intranet or

CARE.

3.1 Who is eligible to register?

Bachelor degree students are allowed to enroll for their thesis if they have

completed their internship and if they have passed the exams according to 29 Bachelor-

Prfungsordnung in all required modules during semesters 1 - 4.

3.2 Registration Forms

Students will find all forms necessary for enrolment in CARE. Form 1 is the

official enrolment form. Be sure to use the form for BA-Degree students.

With Form 2 students must declare their legal eligibility for writing the thesis.

Form 3 states the topic of the thesis and the date, when the paper has to be turned in. This

form must be co-signed by the supervisor. Also the examination office has to co-sign this

form in order to confirm that the student is eligible for registering for the thesis.

All forms must be turned in at the examination office together with a Curriculum

Vitae and a recent Transcript of Records.


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4. FORMAL REQUIREMENTS

4.1 Style Rules

4.1.1 Minimum Number of Pages

The main body of the text of the thesis must be 40 A4 pages. Students are permitted

to exceed or decrease the page limit by a maximum of 10%. Any thesis which does not

adhere to this requirement may not be read beyond the limit by the supervisor and may be

marked lower in the evaluation.

The first page for counting the page limit is the Introduction page. The Table of

Contents, Acknowledgement Page, List of Tables, List of Abbreviations, Abstract,

References, and Appendices will not be counted toward the page limit. Please see chapter

4.1.2 for information on how to number such pages.

4.1.2 Font, Line Spacing, Type of Paper, and Page Numbering

The thesis must be typed using Times New Roman 12 point or a similar serif font

on A4 size white paper. A sans serif font (likeArial 11 point) is encouraged for tables,

graphs, etc. for the purpose of clarity. The margins must be exactly 3 cm on the left, and

2.5 cm on the right, top, and bottom. Line spacing must be set as 1.5. Left or block align all

text. Only titles should be centered.

TheIntroduction page shall be the first page numbered in Arabic numerals, starting

with 1. The preliminary pages (Table of Contents, Acknowledgement Page, List of

Tables, List of Abbreviations, and Abstract) shall be numbered in lower case Roman

numerals, leaving the title page blank (ii, iii, iv, etc.). The body of the thesis shall be

numbered in Arabic numerals (1, 2, 3, etc.). Page numbers continue through the appendix.

The preferred location for page numbers is centered at the bottom of the page. However,

the students supervisor may consent to an alternate location for page numbers.

A header and/or footer of a maximum of one line are permitted on the thesis.

According to APA style, the header may include the title of the thesis or if the title is too

long, a shorter version of the title (American Psychological Association, 2007, p. 288). The

header typically does not identify the author. However, the content of the header and footer

may be exchanged.

On rare occasions the students supervisors may choose a different font, line

spacing, alignment, or page numbering. In such circumstances the students should follow

the supervisors specific instructions.

3 cm 2.5 cm

2.5 cm

2.5 cm


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4.1.3 Binding

All students are required to bind in hardback two (2) copies of the thesis. All two

(2) copies will be submitted to the exam office. The exam office will forward the two (2)

copies to the first supervisor. In addition, the student must submit to the exam office, the

completed thesis on three (3) CDs as an MS Word and as a .pdf document. One (1) CD

will be forwarded to the library; the other two (2) CDs should be affixed to the two (2)

copies of the thesis.

In the event a student has been instructed not to share the thesis data, usually by a

private organization, the student is still required to submit two (2) hardbound copies of the

thesis and three (3) CDs; however, the CD will not be forwarded to the library for

publication. In order for this paragraph to apply the student must submit to the exam office,

a letter from the company on company letterhead requesting confidentiality of the data.

Once such letter has been received by the exam office the thesis will be flagged as

confidential and it will not be released for viewing by other students or the general

public. The letter has to be handed in together with the thesis at the latest.

4.2 Layout of Thesis

4.2.1 Introduction (includes the order of thesis)

In order to retain consistency of thesis submission, the following order of text shall

be applied on all theses:

Title (Cover) Page

Dedication (optional)

Acknowledgment (optional)

Abstract

Table of Contents

List of Tables/ Figures (optional)

List of Abbreviations (optional)

Main Body of Thesis (refer to section 2.2.8 of this handbook)

References Appendices

Glossary (optional)

Declaration of Authenticity

On rare occasions the students supervisors may choose a different order of text. In

such circumstances the students should follow the supervisors specific instructions.


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4.2.2 Title (Cover) Page

The title page is the first written page seen by the reader. Other than the items listed

below, nothing else should be on the title page. It must include the following:

Full name of the university (no abbreviations, even if logo is used).

Name of degree program (no abbreviations)

The title of the thesis

Your name

Student identification number

Your address

Name of your first supervisor

Date of submission

See Appendix 2 for a sample title page.

4.2.3 Acknowledgment (optional)

The acknowledgement page is used to thank those who have been of particular

assistance to you in the completion of the thesis. You are not required to include an

acknowledgment page; however, should you wish to include one please note the following

recommendations. Remember that your thesis is a published document that will remain in

existence for a very long time. Therefore, chose who you thank carefully. Traditionally,

students will thank their parents, their supervisor, data providers such as industry partners

or interview sources, and proofreaders. Your thesis is a reflection of your hard work at the

university and the acknowledgement page should not become a running list of all of your

friends. Except under rare circumstances, the acknowledgment page should not exceed one

page (this section may be single spaced).

4.2.4 Abstract

The abstract is usually one paragraph which summarizes the main aims, findings,

and conclusions of the thesis. It should be approximately 200 words and should not exceed

one page.

It is recommended, although not required, that keywords be written under the

abstract paragraph. Keywords are three to seven words that let the reader know the topic of

the thesis.

4.2.5 Table of Contents

The Table of Contents section should show each chapter and chapter subheading

along with the corresponding page number. It is not necessary to include all sub-

subheadings. The decision of what to include and how much detail shall be included under

the Table of Contents will be taken by the students supervisor. In general it isrecommended to avoid more than two levels of subheadings for your thesis. For example,


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too many subchapters such as 2.3.4.5.1. are discouraged. The chapter and subchapter titles

shall be numbered accordingly in the text.

4.2.6 Lists of Tables/Figures, List of Abbreviations, Glossary

The List of Tables, List of Abbreviations, and Glossary sections are intended to

assist the reader in finding pertinent additional information. They are optional.

Traditionally, the List of Tables / Figures and List of Abbreviations are listed in the front

of the thesis, while the Glossary is listed at the end of the thesis after the Appendices. For

page numbering of these sections, please see discussion above under Table of Contents.

4.2.7 Reference and Citation Style

It is recommended that students use APA style unless directed to do so differently

by the students supervisor.

4.2.8 Main Body of the Thesis

The following is intended to show the usual content of the main body section of a

thesis. Changes to the following order may be accepted upon approval by the students

supervisor:

Introduction (usually called chapter 1)

Literature Review (usually called chapter 2)

Research Methods/ Methodology (usually called chapter 3)

Research Findings (usually called chapter 4)

Conclusion (often called chapter 5)

Recommendations / Limitations (may be separate or combined with chapter 5)

The Introduction should include the overall rationale for the topic, a clear outline of

the aim and objectives of the thesis as well as an overview of the structure of the thesis.

The Literature Review should include a critical reflection of the literature relevant

for your topic. Relevant literature should at least include the respective text books and

articles out of the relevant academic journals. It is up to the student to decide on the

structure of the literature review and on the titles of the respective chapters. It is not

required to include a chapter that is explicitly named Literature Review.

The thesis should contain a chapter that outlines the applied research methods.

Please refer to the relevant literature (e.g., Saunders, Lewis, & Thronhill, 2003; Churchill

& Brown, 2007) for a detailed description of relevant research methodologies.

At least one chapter should be dedicated to a critical reflection of your research

results. It is essential to clearly link your research findings to the relevant literature that has

been appraised in the literature review (please also refer to the evaluation criteria outlined

in the chapter Grading).


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Finally, you should draw conclusions out of your research and derive

recommendations as well as list any limitations such research encountered.

4.2.9 Appendices

The Appendix section is used to present information which is too detailed to

include in the thesis and/or information that is interesting but not essential to the main

thrust of the thesis, such as an original copy of the questionnaire, large tables, and scanned

materials. Generally, it is not necessary to transcribe and include all of the interview

transcripts or all of the questionnaire responses in case of fully structured interviews/

questionnaires. Often, in case of (unstructured) in-depth interviews it is recommended to

include transcripts. It is up to the students supervisor to decide if the supervisor desires

that the interview responses be transcribed and included in the Appendix. Generally,

questionnaires, transcripts or other information in the appendix that originally is in other

languages than English can be included in the original language, however, the students

supervisor may choose to ask the student to transcribe the appendices into English.

Each Appendix shall be labeled as an Appendix and given a letter. For example:

Appendix A, Appendix B. The Appendix pages shall be numbered but not counted in the

40-page page limit.

4.2.10 Declaration of Authenticity

The Declaration of Authenticity, which can be found in CARE, is required to be

included as an original signed page in each hardbound copy of the thesis. Any thesis

which does not include this form will not be read or graded.

4.3 Deadlines

The student will have nine (9) weeks from the date indicated on Form 3 to submit

the completed thesis to the examination office. The submission must be done by the close

of business on such deadline date. If the day of submission (e.g., July 9 th) is a holiday, a

weekend day or anything alike the thesis has to be handed in the next working day after the

deadline. Exceptions to the deadlines will not be accepted due to the students

miscalculation.

Please refer to section 1.2 of this handbook for registration requirements. In very

rare exceptions, the deadline for submission of the thesis may be extended. Generally, an

extension of up to four (2) weeks may be granted to the student. In the event of extreme

situations, such as a serious illness or injury, the four week extension may be further

extended. The time period for this second additional extension will be decided on a case by


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case basis by the examination board based on the severity and extent of the students injury

or situation.

Any extension must be requested by the student, in writing, on Form 5 available in

CARE before the original thesis submission due date. Such form must be signed by the

students supervisor and submitted by the student to the chairperson of the examination

board. It is up to the chairperson of the examination board to decide whether it will grant

any extension of time for the thesis submission. If the extension is not granted the student

must adhere to the initial deadline. In case of failure to submit the thesis in time the student

will fail the thesis.

In the event of any extension of the deadline for submission of the final thesis, the

student will remain responsible for the payment of the relevant university fees in

accordance with the decision by the examination board.

4.4 Intellectual Property and Circulation of the Thesis

All theses are the intellectual property of the International University of Applied

Sciences Bad Honnef Bonn. Before publishing your thesis or parts of it you are required

to obtain the Universitys written approval.

If you cooperate with a company or any other experts you may provide them with a

copy of your thesis if your supervisor agrees.

If your cooperation partner insists on confidentiality of the data provided or of your

thesis as a whole you need the written confirmation of the partner to receive a lock flag for

your thesis (please refer to section 4.1.3 Binding).

4.5 Cheating and Plagiarism

Academic dishonesty is a serious offense against the academic community.

Therefore, cheating and plagiarism is strictly forbidden in any part of the academic

education including the thesis project.

Cheating and plagiarism includes:

Submitting the same thesis/paper in more than one study program, course, orinstitution

Cheating on exams, including colloquium. This includes referring to notes,books, laptop computers, or other programmable electronic devices without

prior authorization. The use of mobile phones during colloquium is also

forbidden.

Any form of plagiarism, especially failure in the thesis to acknowledge ideastaken from others and the submission of work prepared by another person. This

includes total or partial reproduction of a text by an author without indication of

the correct reference or unauthorized assistance by others.


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Academic dishonesty results in the student failing the thesis. Additionally, the incident will

be noted in the students file. If the offense is repeated the student will be expelled from

University. Though academic dishonesty may escape direct observation at the time, it can

be detected by coincidences of language, argumentation or result, either with textbooks, or

with other students work or results. If academic dishonesty is detected after the mark has

been issued, the student will fail the thesis and any credits that he/she has received for the

thesis will be revoked.


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5. GRADING OF THESIS

A thesis will be graded on a number of criteria. Most commonly, supervisors will

consider three main areas in their evaluation. These are a) content, b) style, and c) formal

requirements. A brief description of possible evaluation criteria in each area follows:

a) The content element of the thesis evaluation will account for approximately80% of the final grade; supervisors may consider such criteria as

clarity of your research question and the establishing of appropriate researchobjectives

comprehensive nature of the review of literature

command of concepts and definitions

degree to which a praxis approach (theory-informed practice) was followed

quality of source materials

soundness of applied research methods

degree of independent evaluation and/or original contribution

distinctiveness of applications, conclusions, and recommendations

b) The style element of the thesis evaluation will account for approximately 10 %

of the final grade; supervisors may consider criteria such as

language (precision, clarity, orthography, grammatical correctness)

soundness of the argument

structure and flow

scientific (objective) writing style

length appropriate to section

c) The formal requirements element of the thesis evaluation will account for

approximately 10 % of the final grade; supervisors may consider criteria suchas

accordance with formatting requirements of this handbook and APA orother agreed-upon referencing and formatting style

alignment of sections/outline with the general requirements

overall presentation (binding, condition of manuscript)

other formal requirements such as page numbering, inclusion of abstractand, etc.

6. COLLOQUIUM REQUIREMENTS

The colloquium should be held after both the supervisor and second corrector have

concluded their reviews and within a period of 6 (six) weeks from the submission of the

thesis. Students must enroll in the colloquium by submitting Form 4 to the examination

office at the day of the colloquium before the colloquium takes place. Students will receive

an invitation specifying a date and time for colloquium. A student must not participate in a

colloquium if not all of the requirements have been met, especially if not all modules have

been passed. At the beginning of the colloquium, the student must indicate s/he is in good

health and able to commence with the colloquium procedures outlined below.


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6.1 Presentation

Colloquium usually starts with a student presentation of the research project and

findings. This presentation should illustrate the entire research process from the origin of

the research question to final recommendation in rather broad strokes. The time frame for

the presentation is 10-15 minutes so that only selected findings may be discussed in greater

detail.

Supervisors may require a particular presentation format and technology, such as a

PowerPoint presentation and/or handouts. As a general rule, the structure and means of the

presentation should be appropriate to the topic addressed. There are no universal guidelines

regarding the number of slides or the number of pages in a handout. As a rule of thumb,

someone not closely familiar with the research project (such as a future employer) should

understand the project after the ten-minute presentation.

6.2 Critical Discussion

During the following 30 minutes, the supervisor along with the second corrector

will ask questions that arose out of the printed version of the research or the colloquium

presentation. They may ask for clarification on methods, sources, findings, etc. In addition,

questions may be asked with the aim to verify the students knowledge of the subject

matter or the authenticity of the work.

Good luck with your thesis!


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WORKS CITED

American Psychological Association. (2001).Publication manual of the American

Psychological Association (5th ed.). Washington, DC: American Psychological

Association.

Churchill, G.A., & Brown, T.J. (2007)Basic marketing research (6th ed.). Mason: South-

Western UP

Dunleavy, P. (1986). Studying for a degree in the humanities and social sciences.

Houndmills: Palgrave Macmillan

Saunders M., Lewis, P., & Thronhill A. (2003)Research methods for business students.

Essex: Pearson Education


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APPENDECES: SAMPLE PAGES

Appendix A: Sample Proposal

University of Applied Sciences Bad Honnef Bonn

Proposal (MM/YYYY)

Name:N.N. Supervisor:N.N.

Study Program: Hospitality Management

Working title: An analysis of the impact of traffic light food labelling on snack

food manufacturers

Overall Aim: This study aims at examining the food marketing tool of traffic light

labelling, analyse consumer perception of the tool and identify its

possible impact on snack food manufacturers.

Objectives:

1) To review relevant literature concerning general concepts in the area of

food marketing, consumer perception as well as food labelling.

2) To critically analyse consumer perception concerning food labelling.

3) To analyse German consumers' and snack food manufacturers opinion

regarding the traffic light labelling system.

4) To develop a set of recommendations for food companies and

governments that addresses critical impacts of traffic light food labelling

and identifies possible alternatives to traffic light food labelling

Methodology:A quantitative approach will be used by conducting a surveyamongst German students who will be the future families. A


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convenience sample being all students of the International

University of Applied Sciences Bad Honnef Bonn will be selected.

Further onetoone qualitative interviews will be conducted with a

selected group of snack food manufacturers (n=4) to gain a wider

understanding of the impacts of traffic light food labelling on

industry participants.

Structure:

Indicative Reading List:

Ahmed, A., Ahmed, N. and Salman, A. (2005). 'Critical issues in packaged food

business.' British Food Journal. Vol. 107, No. 10, pp. 760-780.

Baltas, G. (2001), 'Nutrition labelling: issues and policies'. European Journal of

Marketing.Vol. 35, No. 5/6, pp. 708-721.

Batra, R., Myers, J.G. and Aaker, D.A. (1996). Advertising Management. Prentice

Hall: Upper Saddle River.

Bhaskaran, S., Polonsky, M. Cary, J. and Fernandez, S. (2006). 'Environmentally

sustainable food productiona and marketing. Opportunity or hype?'. British

Food Journal. Vol. 108, No. 8, pp. 677-690.

Bussel, G. (2005). 'Nutritional profiling vs guideline daily amounts as a means of

helping consumers make appropriate food choices.' Nutrition & Food

Science. Vol. 35, No. 5, pp. 337-343.

Davies, M.A.P. And Wright, L.T. (1994). 'The importance of labelling examined in

food marketing'. European Journal of Marketing.Vol. 28, No. 2, pp. 57-67.

Humphries, C. (1998). 'A code of practice for food labelling.' Nutrition & Food

Science. No. 4, July/August, pp. 193-197.

Jamieson, B. (1996). 'Retailinggetting it right'. Nutrition & Food Science. No. 4,

July/August, pp. 14-18.

Jones, P., Comfort, D. and Hillier, D. (2006). 'Healthy eating and the UK's major

food retailers: a case study in corporate social responsibility.' British Food

Journal. Vol. 108, No. 10, pp. 838-848.

Kotler, P., Wong, V., Saunders, J. and Armstrong, G. (2005). Principles of

Marketing. (4th European ed.). Pearson Education: Harlow.


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Marshall, S., Bower, J.A. and Schrder, M.J.A. (2007). 'Consumer understanding

of UK salt intake advice'. British Food Journal. Vol. 109, No.3, pp. 233-245.

Peter, J.P. and Olson, J.C. (2002). Consumer Behavior and Marketing Strategy.

(6th ed.). McGraw-Hill: New York.

Schiffman, L.G. and Kanuk, L.L. (2004). Consumer Behavior. Pearson Education:

Upper Saddle River.

Shine, A., O'Reilly, S. and O'Sullivan, K. (1997). 'Consumer use of nutrition

labels.' British Food Journal. Vol. 99, No. 8, pp. 290-296.

Tenblt, P. , De Vries, N.. Dreezens, E. and Martijn, C. (2007). 'Categorizing

genetically modified food products. Effects of labelling on information

processing'. British Food Journal.Vol. 109, No. 4, pp. 305-314.

Turner, A. (1995). 'Prepackaged food labelling: past, present and future.' British

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Thesis Handbook

Appendix B: Sample Title Page

Bachelor Thesis

International University of Applied Sciences Bad Honnef Bonn

International Hospitality and Tourism Management

Networking within the Bad Honnef Community

Michaela Schmidt

Student ID: 9051234

Beethovenstrae 50

12345 Bonn

Supervisor: Professor Dr. Krmer

Date of submission: June 1, 2008

bachelor thesis handbook feb 2013

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