C A M PA I G N S U M M A R Y1 in 9 babies are born prematurely each year. For these “preemies”, lack of access to proper medical equipment can mean the difference between life and death. Brave Beginnings will partner with Airbnb to give people a new way to help fund the equipment needed for this fragile population.

C R E AT I V E I N S I G H T150 million people use Airbnb to find and book places to stay. The average stay of a preemie baby in the Neonatal Intensive Care Unit (NICU) is 2 weeks. We’re going to give Airbnb users the ability to use the booking platform to fund a preemie baby’s stay.

S O L U T I O NWe’ll create a profile for a Giraffe Omnibed, a special incubator that preemie babies need, on Airbnb. Then we’ll use social media to follow and share a real preemie’s journey from the moment they arrive in the NICU till it’s time to go home.

H O W I T W O R K SEvery booking made will help Brave Beginnings provide hospitals with the lifesaving equipment they need to accommodate preemie babies in the critical first weeks of their lives. If 5% of Airbnb’s 715,000 unique daily visitors book even one hour ($5) in the Omnibed, we’ll raise $5 million over a month long campaign period - enough to fund 131 Omnibeds.

The tiniest Airbnb listing for the tiniest guest

baby

S T E P 1 : B O O K A S TAY F O R A P R E E M I E B A B Y We’ll create a profile for the Giraffe Omnibed on Airbnb. People will be able to choose between booking an hour ($5) or a whole night ($105)in the Omnibed. Once they have booked, they will be able to share their booking on social media to help spread awareness for the cause.

V I S I T A I R B N B B O O K A N I G H T S H A R E

S T E P 2 : F O L L O W T H E B A B Y ’ S J O U R N E Y We’ll do the first Facebook Live video from inside a NICU so people can see how their donations are helping a preemie baby survive and thrive. We’ll also create a Twitter feed with live updates of the baby’s progress over their two-week stay in the Giraffe Omnibed.

FA C E B O O K L I V E T W I T T E R F E E D

S T E P 3 : W AT C H T H E B A B Y G O H O M EEvery Brave Beginnings baby that goes home will get their photo posted on Instagram with a note of thanks to the people who helped fund their stay in the NICU.

meet my big brother. Thanks for keeping me safe and warm. #airbnbaby

supported #airbnbaby I love you Thanks for taking care of me #airbnbabyYay! It’s home time today. Can’t wait to Thank you to all the amazing people It’s time for me to go to my real home.