baby g presentation 12 05 10

Digithais NetworkFull Digital Agency

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Social media for Baby-GBy

Digithais Network linked by isobar


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Objectives

• To create brand awareness thru social media.

• To recruit the targets and create Baby-G community in our social network in order to build long term relationship while support the sales of Baby-G.


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Our challenges in social media

• WHERE we create our community?

• WHY the targets should attend in our community?

• HOW we approach them?

• WHAT the brand will get from social media?

• WHEN we know what we need to do in our social media campaign?


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WHERE we create our community?


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WHERE we create our community? Total social media for the brand• Set up local landing page with blog feature (control branded contents) as a main gateway to

our social network. • Using Existing Facebook Fan page as the main social media platform with the upgraded

contents and features.• While synergize the social media into our Fan Page.

Existing Facebook users in Thailand 3.21 million users

Thailand page + blog


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WHERE we create our community? Single platform for our brand in the social media presence.

• Wall conversation initiation • YouTube channels for video contents • Twitter for support the hard core Twitter users • Events feature for RSVP and events archives • Discussions the sponsored area for interaction with others• Campaign page to support existing marketing campaign – or blog page by pulling the page from our landing page

* While the landing page is all about our products and it will be a reliable gateway to our social network

BlogArea


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WHERE we create our community? Leverage worldwide video contents to create the purchase intention.

On

Optimize our videos in order to get benefits from SEARCH• Review (from global or local initiatives)• Technology • Exclusive video • Etc.


WHY the targets should attend in our community?


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WHY the targets should attend in our community?Giving them the value that they can’t reject!!

• Get something Special & Exclusive (e.g. content, exclusive products and etc.)• Join exclusive promotion campaign that simple and easy to win• Sharing and interact with the fans who have the same interest • Brand sponsored events• Etc.


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HOW we approach them?


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HOW we approach them? Total communication integration

Online affiliate

Social media

Online CRM

Advertising / PR

Online media

Integrate PR & call to action with corporate advertising / or even using our branches (POP) in communication

Using online media (PR release) instead of banner in order to maximize our investment

Using Earned media to get targets intentions (e.g. Web board, and etc.) and also the KOL in social media Facebook / bloggers. While we can have some activation in our social network

Using online affiliate such as Street Wears / Fashion / Lifestyle websites by sponsoring our products / contents

Communicate directly to all customers’ database or we can set the campaign such as Friends Get Friends


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HOW we approach them? Using innovative call to action in all communication

Using Facebook screenshot in communicating to our targets and drive them to our Facebook Fan page • TV Scoop • PR • POP / POSM• Print ad • Warranty card • Etc.


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HOW we approach them? Using sponsored contents or products to approach for online PR

http://stylelurf.com/


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HOW we approach them? Online advertorial – Mthai.com (Men section)

1 month

1 week

Content highlight at Men index page2 position within 2 weeks * While we can utilize the online celeb from their network


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While we can utilize the online celeb in Mthai network for our fashion shooting

Example of Fashion

http://women.mthai.com/views_Fashion-gallery_3_7_23064_1.women




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HOW we approach them? Online advertorial – Kapook.com (Women Section)


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AdvertorialWebsite : Kapook.com (Women Section)


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HOW we approach them?Leverage the Facebook of our celebrities.

http://www.facebook.com/photo.php?op=1&view=global&subj=112691510640&pid=30666191&id=1291897775&oid=112691510640


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HOW we approach them?Key opinion leader about street ware & fashion in FacebookURL : http://www.facebook.com/numbnoise

ProfileName : MranutInteresting : DJ, VJ, Read, Movie, BBQ...

ContactE-mail : [email protected] Phone: 081 700 2137

Friend : 592 persons

The ReasonHe has his style that difference form other and he also be DJ


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Facebook.comURL :http://www.facebook.com/cutto.lipta

ProfileName : Cutto (Lipta)Occupation : Singer

Contact Website : http://twitter.com/cuttOliptA

http://www.lipta.spaces.live.comhttp://www.loveisloveis.com/webboardhttp://cuttolipta.hi5.com

Friend : 2,324 persons

The ReasonBecause of he is singer. He has many fan club in Thailand that follow his Facebook page. And he also update his status


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HOW we approach them? Engage them with our social network activities

• Become a fan and get chance to win special gift from Baby-G• Suggest friends • Photo competitions with voting

– Show collection / Street wears lifestyle – Your Baby-G

• Mobile coupon• Find your style (test with Baby-G result and discount coupon)• Fans’ inputs about their fashion tips and etc. • Etc.


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WHAT the brand will get from social media?


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WHAT the brand will get from social media?

• Customer Database – 100% active with real engaging• Effective communication channels & WOM• Customer feedback & product reviews• Drive customer from online to retail • Sales


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Summary

Media / PR / CRM

Official & Celeb

blogs

Fan page Join activities

Mobile coupon

Limited edition sales

Brand interaction

+

Event RSVP

• Official branded contents • Celeb blogs • Trade area

Awareness & interest Engagement &

relationship

Purchase intention &

sales


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WHEN we know what we need to do in our social media campaign?


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WHEN we know what we need to do in our social media campaign? – Campaign schedule


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Cost estimateProduction - Set up Platform 80,000 baht • Facebook Account• Twitter Account • Youtube Account• Wordpress Account • Graphic layout and design

– Facebook– Landing page

• Baby-G Lifestyle (Feeding from Blog Content)• Marketplace• News & Event• Facebook banner ad

– Twitter• Landing page

– Wordpress• Landing page• About Us (Quest Editors)• 2 Banner

• Maintenance campaign (Jun 09- Jan 10) - 15,000 baht/month 90,000 baht– Facebook / Twitter / YouTube / Landing page / Wordpress – Monitoring Posting & Comments– News and events – Article updates

Thank you

baby g presentation 12 05 10

Documents