baby boomers and x and y generation

15
Baby Boomers and X and Y Generation Presented by Arslan Rafiq Abasyn University Islamabad Campus

Upload: arslan-rafiq

Post on 20-Jan-2017

397 views

Category:

Marketing


0 download

TRANSCRIPT

Page 1: Baby boomers and x and y generation

Baby Boomers and X and Y

GenerationPresented by Arslan Rafiq Abasyn University

Islamabad Campus

Page 2: Baby boomers and x and y generation

Baby boomers

• Baby boomers are people born during the demographic post–World War II baby boom approximately between the years 1946 and 1964, currently ages 50 to 69. According to the U.S. Census Bureau, the term "baby boomer" is also used in a cultural context

Page 3: Baby boomers and x and y generation

The term “Baby Boom” is used to describe the massive births after WWII.

United States birth rate (births per 1000 population). The red segment from 1946 to 1964 is the postwar baby boom, with birth rates starting to drop around 1960

Page 4: Baby boomers and x and y generation

The Boom Generation• 1943-1960• Predominately in their 50s and 60s.• Approximately 76 million boomers in the world.• American Dream

– Abundance and Prosperity– New Market of Products

• Automobiles

• TVs

• Housing

• Toys

Page 5: Baby boomers and x and y generation

The Boom Generation

• Generation of optimism, exploration, and achievement.

• Increased educational, financial, and social opportunities.

• Stability, prosperity, and opportunity.

Page 6: Baby boomers and x and y generation

Boomer MovementSocial and Economic Equality

Civil Rights MovementWomen’s MovementSexuality Movement

Differing ViewsPoliticsWarSocial Justice

The Boomer Generation experienced dramatic shifts in educational, economic, and social opportunities.

Page 7: Baby boomers and x and y generation

Cultural identity

• Boomers grew up at a time of dramatic social change. In the United States, that social change marked the generation with a strong cultural cleavage, between the proponents of social change and the more conservative. Some analysts believe this cleavage played out politically since the time of the Vietnam War to the mid‑2000s, to some extent defining the political landscape and division in the country. Starting in the 1980s, the boomers became more conservative, many of them regretting the cultural changes they brought in their youth.[

Page 8: Baby boomers and x and y generation

Generation X and Y

Videohttps://www.youtube.com/watch?

v=NUVAmlvUwKg

Page 9: Baby boomers and x and y generation

Generation XThe generation X (1961-1984)

Generation X is consistently characterized by being the first American generation to grow up as ‘latchkey kids’ having a set of parents working outside of the home.

Generation X grew up with:

cold war a high divorce rateMTV the first wave of computers and modern technology socially acceptable and media-driven casual sex.

Page 10: Baby boomers and x and y generation

Generation Y• Millennials (also known

as the Millennial Generation[1]

 or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends; most researchers and commentators use birth years ranging from the early 1980s to the early 2000s.

Page 11: Baby boomers and x and y generation

Baby Boomers and Digital Technology

Page 12: Baby boomers and x and y generation
Page 13: Baby boomers and x and y generation
Page 14: Baby boomers and x and y generation
Page 15: Baby boomers and x and y generation

Thank You