babl books pitch outline 1.28 (2)

15
PAGE 1 CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES

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Page 1: Babl books pitch outline 1.28 (2)

PAGE 1CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES

Page 2: Babl books pitch outline 1.28 (2)

PAGE 2CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES

JAIR HERNANDEZ

Mexico

Imagine Learning

Cisco Systems

Harvard Business School

Page 3: Babl books pitch outline 1.28 (2)

PAGE 3CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES

BABL PLATFORM

BOOKS TRANSLATOR

Page 4: Babl books pitch outline 1.28 (2)

PAGE 4CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES

PORTUGUESEFRENCH SPANISH TAGALOG VIETNAMESE

Page 5: Babl books pitch outline 1.28 (2)

PAGE 5CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES

20 BOOKS IN 13 LANGUAGES

Page 6: Babl books pitch outline 1.28 (2)

PAGE 6CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES

Và tất cả gấu con đều

hoc từ người giỏi nhất

- chính là mẹ.

And all bears learn from the best – their mothers.

Page 7: Babl books pitch outline 1.28 (2)

PAGE 7CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES

LONG TAIL LANGUAGES IN THE US

Spanis

h

Chine

se

Tagalo

gFre

nch

Vietna

mese

GermanKo

rean

Russi

anAra

bicIta

lian

Portug

uese

Hunga

rianFre

nchPolish Hind

i

Japan

esePer

sian

Urdu

Gujarat

iGree

k

Serbo

-Croa

tianPun

jabi

Armen

ian

Hebrew

Cambo

dianHmon

gNav

ajo Thai

Yiddis

hLao

tian

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

30 Million

Page 8: Babl books pitch outline 1.28 (2)

PAGE 8CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES

LARGE GROWING MARKET

60Million

50% 33%

33%

32% Increase over the last 10 years

Page 9: Babl books pitch outline 1.28 (2)

PAGE 9CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES

COMPETITION

Importing Boutique PublishersLive Translation

Page 10: Babl books pitch outline 1.28 (2)

PAGE 10CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES

"Dios mío Sr. Moofs," dijó mamá,

Page 11: Babl books pitch outline 1.28 (2)

PAGE 11CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES

Page 12: Babl books pitch outline 1.28 (2)

PAGE 12CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES

ENGAGEMENT

QUALITY

COST

WHY CROWDSOURCE?

Users = customers

No bias

0.2¢ per word

Page 13: Babl books pitch outline 1.28 (2)

PAGE 13CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES

SOCIAL MEDIA MARKETING

Page 14: Babl books pitch outline 1.28 (2)

PAGE 14CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES

6 MONTHS

Jul Aug Sep Oct Nov Dec$0

$1,000

$2,000

$3,000

$4,000

$5,000

6 BOOKS

9 LANGUAGES

Page 15: Babl books pitch outline 1.28 (2)

PAGE 15CHILDREN'S STORIES FOR EVERYONE, EVERYWHERE, IN ALL LANGUAGES

THE BABL JOURNEY

Growth & Sales

Babl Process

AuthorSupply

Demand

2H 2015

1H 2016