#babeltalk presentation - social media thursdays in poland and realdeal
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TRANSCRIPT
Hello from Poland :)BabelTalk, Praha, 20.02.2014,
Dawid Pacha
• Katowice, Warsaw
• Social media consultant
• Social Media Thursday co-founder
• Startups: Social Desk, Realdeal, School of New Media
It started like this.Few people who knew each other from the web.
May, 2012
It got little bit out of control.We had to provide more value to newcomers.
Presentations, discussions, debates and beer.Who comes?
We had to evolve
Social Media Thursdays take place in Warsaw, Cracow, Wrocław, Katowice, Łódź, Białystok and Szczecin. Every month.
Others liked the idea
We had to evolveInternational guests, new areas (3D printing, startups...)
Wider horizons
Values that we keep
• it's totally independent, not commercial,
• it's opened, free of charge,
• it's open sourced,
• it's about cooperation,
• share knowledge, don't brag&boast,
• it's about having fun.
Funny sweaterparty
Xmasparty
Karaoke party
Outdoorparty
How companies sell?
#1current and
formerclients
#2customer
recommendations
#3reach new customers
via ads
Fans, followers and subscribers.
We think we got it, but we still don't know you much.
RealdealStart with your reach
and expand.
What's the benefit?1-click sign in - Facebook, G+, VK...Sharing with friends.Embedding anywhere.E-mail - use it in next campaigns.Insight - real time updates and the map of influence.Integration with your E-commerce.
Sales funnelLead
Sale
buy Reminders
buy
don't buy
Why not?
don't buy
Learn user's motivation.
Case study: Unhuman
• #1 special offer for fans
Brand
Case study: Unhuman
• #2 people share it, cause they get a better deal
Brand
Case study: Unhuman
• #3 we boost shares with sponsored stories
Brand
Results: Unhuman• tiny advertising budget
• 500 leads
• 100 sales (+50 Euro/sale)
• 10% reach from Google+ despite the fact...40%
27%
33%
OWNED REACHEARNED REACHPAID REACH