babel talk facebook myths

12
Facebook Myths Peter Podolinský, ROI Hunter

Upload: peter-podolinsky

Post on 12-Apr-2017

362 views

Category:

Marketing


2 download

TRANSCRIPT

Page 1: Babel Talk Facebook Myths

Facebook MythsPeter Podolinský, ROI Hunter

Page 2: Babel Talk Facebook Myths

Myth 1Facebook is not a performance channel

Page 3: Babel Talk Facebook Myths

Conversion Attribution – Prospecting

Source: ROI Hunter internal data

Page 4: Babel Talk Facebook Myths

Conversion Attribution – Transactions

Source: ROI Hunter internal data

Page 5: Babel Talk Facebook Myths

Conversion Attribution - Revenues

Source: ROI Hunter internal data

Page 6: Babel Talk Facebook Myths

Myth 2Facebook advertising is for free

Source: http://investor.fb.com/

Page 7: Babel Talk Facebook Myths

Myth 3Facebook fans influencebusiness results

Source: ROI Hunter internal data

Page 8: Babel Talk Facebook Myths

Myth 4Tab apps influence business results

Page 9: Babel Talk Facebook Myths

Myth 5Mobile ads don’t influence performance

Source: ROI Hunter internal data

Page 10: Babel Talk Facebook Myths

Myth 6Young people are leaving Facebook

Page 11: Babel Talk Facebook Myths

Summary – 6 Facebook myths busted today•Myth 1: Facebook is not a performance channel•Myth 2: Facebook advertising is for free•Myth 3: Facebook fans influence business results•Myth 4: Tab apps influence business results•Myth 5: Mobile ads don’t influence performance•Myth 6: Young people are leaving Facebook

Page 12: Babel Talk Facebook Myths