bab 6 pemasaran strategik
DESCRIPTION
BAB 6 PEMASARAN STRATEGIK. Oleh : Kelompok 2 ( Karet / Hevea Braziliensis ) ARIE WIBOWO IRAWAN (P056110763.40E) BASUKI RAHMANTO (P056110803.40E) MOCHAMAD MULJANA (P056110883.40E) MUHAMMAD IQBAL (P056110893.40E) PRASETIYO (P056110923.40E) YUNIASTUTI W (P056111003.40E). - PowerPoint PPT PresentationTRANSCRIPT
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PROGRAM PASCASARJANA MB IPB
BAB 6PEMASARAN STRATEGIK
BAB 6PEMASARAN STRATEGIK
Oleh:Kelompok 2 (Karet / Hevea Braziliensis)
ARIE WIBOWO IRAWAN (P056110763.40E)
BASUKI RAHMANTO (P056110803.40E)MOCHAMAD MULJANA (P056110883.40E)
MUHAMMAD IQBAL (P056110893.40E)PRASETIYO (P056110923.40E)
YUNIASTUTI W (P056111003.40E)
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Marketing ManagementLecturer Prof Dr Ir Ujang Sumarwan, MSc
Based on Book written by Ujang Sumarwan, Agus Djunaidi, , Aviliani, H.C.Royke Singgih, Jusup Agus Sayono, Rico R Budidarmo, Sofyan Rambe. 2009.
Pemasaran Strategik: Strategi untuk Pertumbuhan Perusahaan dalam Penciptaan Nilai bagi Pemegang Saham (Strategic Marketing: Strategy for Corporate Growth in Creating Share Holder Value). Jakarta. Inti Prima.
Graduate Program of Management and Business, Master of Management. Bogor Agricultural University.
Saturday, March 10, 2012
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Penilaian Strategis (Mckinsey Pentagon)
Overview
Daya Tarik Pasar (5 Forces)
Tujuan Startegis
Identifikasi Kinerja (Balance Scorecard)
Study Kasus
Keunggulan Kompetitif
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Implikasi Penilaian Strategis
a) Current Market Valueb) Company Value As Isc) Potential Value with Internal Improvementd) Potential Value with External Improvemente) Optimal Restructured Value
Identifikasi Kinerja
Keuangan & Non Keuangan
INTERNAL FACTOR
BSCDaya Tarik Pasar
a) Ukuran Pasarb) Pertumbuhan Pasarc) Struktur Kompetisi Pasard) Perputaran Pasare) Faktor Resiko
5 Forces
Keunggulan Kompetitifa) Keuntungan Biayab) Keuntungan Diferensial
Tujuan Startegis
a) Divestasib) Harvestc) Maintaind) Growthe) Entry
Mind Mapping
Mckinsey Pentagon
EKSTERNAL FACTOR
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Balance Scorecard
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5 Forces (Michael Porter)
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Keunggulan Kompetitif
KEUNTUNGAN BIAYA
KEUNTUNGAN DIFERENSIAL
Keunggulan Kompetitif
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Company Value As Is
OptimalRestructured
Value
CurrentMarket Value
Potential Value with Internal Improvement
Potential Value with External Improvement
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The McKinsey Pentagon
Current Perceptions Gap
Maximum Value Creation Opportunity
Strategic & Operating Opportunity
Financial Engineering Opportunity
Disposal or Acquisition Opportunity
Restructuring Framework
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ENTERENTER GROWTHGROWTH
HARVESTHARVEST DIVESTDIVEST
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MAINTAIN
Goal Strategic
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Buku Referensi
Pemasaran Strategik
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LOGO
Kelompok 2 (Karet / Hevea
Braziliensis)