ba7011 brand qbank

7/25/2019 BA7011 Brand Qbank

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BA7011- Brand Management

Department of Management Studies

BA7011- Brand Management

Question Bank

UNIT 1

PAT A

1. Define brand

2. What is co-branding ?3. What are private labels ?

4. What is commodity ?

5. what is sccessfl brands ?

!. what is brand failre ?". difference between co-branding and branding

#. $ist the types of brand

%. write a short note on fnction of branding ?1&. write the importance of branding ?

11. $ist any two importance of branding to the cstomer.

12. $ist any two importance of branding to the firm.

13. 'nlist any two scope of branding.14. What do yo mean by mental map?

15. What is another name of (brand mantras)?

1!. *ive one e+ample of brand mantras.1". Define brand-prodct matri+.

1#. Define brand hierarchy.

1%. ,ention sorce of brand eity.2&. $ist advantage of brand awareness.

PAT B

1. '+plain the basic nderstanding of brands?2. '+plain the different branding concepts any two atomobiles on yor own?

3. Discss the essential fnction of brand? '+plain the significance of brand? What are thechallenges of brand management?4. '+plain the natre and significances of brands?

5. llstrate the branding concept for new entry company in mar/et

!. 'laborate the co-branding concepts in detail

". Discss the store brands with sitable e+amples#. '+plain the different types of brands with sitable e+ample

%. Discss the advantages of branding a prodct.

1&. Discss the branding concepts for manfactring? What is the different store brand? Whatare the different types of brand?


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BA7011- Brand ManagementUNIT 2PART A1. What is global brand ?

2. What is mlti brand ?

3. Define brand vision

4. Differentiate between brand image and brand identify

5. $ist first two step involved in brand management process!. 0ow to bild strong brand?

". Define brand positioning

#. Define brand vales

%. Define elements1&. Difference between global mar/et and domestic mar/et branding

11. $ist any for way in competing with foreign brand

12. what is strategic brand management process ?

13. what is brand failre in initial stage of branding?

14. $ist the importance of branding vales

15. Write the importance of brand positioning

1!. 0ow to achieve brand vale for prodct?

1". 0ow to measre brand sccess ?

1#. Define foreign brand

1%. what is domestic mar/et ?

2&. write a short note on brand manager

PAT B1. 'valate the varios brand elements. '+plain each brand element with sitable e+amples

2. ritically e+amine branding in global mar/et? What are competing foreign brands?3. '+plain the different strategic brand management process in detail?

4. 'laborate bilding a strong brand for domestic mar/et?

5. tate how brand names have become generic terms with illstration.!. mega international is planning to introdce a hair gel for male in the ndian mar/et. ssme that yo

are appointed as the brand manager. Design the brand elements for hair gel.

". Discss brand positioning competing with foreign brands in the detail

#. llstrates establishing brand vales service company in the detail

%. '+plain brand element for both manfactring and service indstry?

1&. ritically e+amine the branding for global mar/ets in detail? '+plain the different branding strategies

to be followed when a prodct is mar/eted globally


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BA7011- Brand ManagementUNIT 3PART A1. Define brand image

2. 0ow does 2 brand promotion differ from 2 rand promotion?

3. What is a brand ambassador ?

4. Differentiate between line e+tension and brand e+tension

5. Define rand.!. Define trategic rand ,anagement.

". '+plain any one importance of branding to the firm.

#. '+plain any one importance of branding to the cstomer.

%. $ist the scope of branding.1&. $ist down the challenges of branding.

11. '+plain any one challenges of branding.

12. Diagrammatically present the steps involved in strategic brand management process.

13. Define brand positioning.

14. What is leveraging secondary association?

15. What do yo mean by brand adit?

1!. What is brand eity measrement?

1". 0ow brand trac/ing is the helpfl for the mar/eters.

1#. Define brand vale chain.

1%. What is brand recall?

2&. $ist for steps of brand bilding.

PAT B

1. Define elebrity 'ndorsement. 6ndian 78 advertisement fll of celebrities69 discss the reasons for

the same.

2. '+plain the steps involved in online brand promotions.

3. '+plain the role of celebrities as brand ambassadors with sccessfl brands in ndia

4. What are brand loyalty programs? '+plain brand loyalty programs in air ways service brands?

5. '+plain the concept of brand image bilding in detail

6. Discss the importance of celebrity endorsement in detail

7. ritically e+amine the brand loyalty programs in service indstry

8. '+plain the different brand promotion methods

9. llstrates role of brand ambassadors with sitable e+amples

10. Discss the advantages of online brand promotions in the detail?


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BA7011- Brand ManagementUNIT 4PART A1. What is meant by brand e+tension

2. What is corporate branding

3. tate any for reasons for brand failre

4. Define brand adit

5. What is brand e+tension?!. Define brand recognition.

". $ist the importance of branding to the cstomer.

#. What is the importance:s of branding to the firm? '+plain.

%. $ist any seven scope of branding.1&. Write the advantages of brand adit

11. What are challenges faced in branding?

12. Describe the strategic brand management process.

13. Discss the sorces of brand eity

14. Difference between lanching and re lanching

15. What is branding and brand process

1!. mportance of brand management process

1". Write the advantages of brand e+tension

1#. 0ow brand adoption practices in ndia

1%. Define brand eity

2&. Write the approaches of brand eity

PAT B

1. '+plain the different types of brand e+tension strategies with sitable from ndia.

2. '+plain the following concepts9 ;i< =ebranding ;ii< =epositioning. *ive illstrations

3. What are types of brand e+tension decision? e+plain the brand e+tension with e+amples

4. '+plain the different types of prodct rebranding > relanching

5. Discss the brand adoption practices in global mar/et in detail

6. '+plain the different types of brand e+tension in detail?

7. llstrates the factor inflencing decision for e+tension in detail

8. Difference between branding and rebranding with sitable e+amples

9. ritically e+amine the branding procedre followed in ndia

10. '+plain the role of brand manager?


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BA7011- Brand ManagementUNIT 5PART A1. Define mega brand

2. Define brand eity

3. What is brand personality

4. tate any for reasons for brand failre

5. 0ow to measre brand performance!. Define brand eity management

". Define global branding strategies

#. $ist the importance of brand personality

%. Define brand eity measrement1&. $ist any for role of brand manager

11. mportance of brand mar/eting

12. write the challenges faced by brand manager

13. write the opportnities for brand manager in global mar/et

14. what is retailing branding

15. e+plain the benefits of brand bilding

1!. discss abot the dimensions ofbrand image

1". what are the 3c s of positioning

1#. what do yo mean by brand revitali@ation

1%. e+plain symbolic brand

2&. describe brand e+tension in global mar/et

PAT B1. What is brand eity? '+plain any three methods sed to calclate brand eity.

2. '+plain the branding challenges and opportnities m a competitive mar/eting environment.3. What is brand eity? '+plain any three methods sed to calclate brand eity.

4. '+plain the branding challenges and opportnities m a competitive mar/eting environment.

5. Discss the factors measring brand performance in detail

!. '+plain the concept of brand eity management in detail

". 'laborates the global branding strategies with sitable e+amples

#. '+plain the brand adit procedres in detail

%. '+plain the importance of brand leverage with e+ample

1&. '+plain the challenges in branding for brand manager in detail

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ba7011 brand qbank

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