ba291-1 basic food science corporation case study

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5/9/2018 BA291-1 Basic Food Science Corporation Case Study - slidepdf.com

http://slidepdf.com/reader/full/ba291-1-basic-food-science-corporation-case-study 1/9

 

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5/9/2018 BA291-1 Basic Food Science Corporation Case Study - slidepdf.com

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Hew`z` ozzou lg ~zlhpax aox`flze` ek xb` aokhu jpek`# li` lg vbeab oz` bozhaokhe`# ab`vojc` aokhe` okh fpiiu lz d`ccu aokhe`+ Alkpi`z hl klxhegg`z`kxeox` ex gzli lxb`z aokhe` okh ocz`ohu bow` o `x ~zea` ek iekh

Jozfoekekf ^lv`z lg Jpu`z

Hexzejpxelk lg Fl/ Fl/ @rxz`i` e ceiex`h xl oze)oze xlz` ek I`xzl Iokeco+ Xb`xzox`fu e xl j` ojc` xl `cc Fl/ Fl/ @rxz`i` dpx o xb` xlz` bow` lch ilx lg exxlam lg lxb`z aokhe`+ Qoc`~`zlk bow` z`~lzx`h xb` heggeapcxu ek alkwekaekf k`vxlz` xl `cc xb`ez aokhu eka` xb` jzokh e wezxpoccu pkmklvk+ JGQ^A ocl h`oc vexbvblc`oc`z xl gpzxb`z ex f`lfzo~bea z`oab okh `cc ex ek –ilz` `xojceb`h’ xlz` cem`fzla`ze` okh p~`ziozm`x

Alkpi`z alpch `oecu vexab xl lxb`z jzokh vb`k xb` ~zea` lg xb` `k`zfu aokhu eekaz`o`h

Ekhpxzu Ali~`xexlz

Ali~`xexelk e b`owu+ Xb`z` oz` ei~cu o clx lg `xojceb`h jzokh ek xb` iozm`x+

Jo`h lk xb` goaxlz befbcefbx`h ojlw`# ex ``i xbox xb` ali~oku blpch xl~ ex aokhujpek` hp` xl b`owu ali~`xexelk+ @oab lg xb` gew` glza` ``i xl bow` o xzlkf ekgcp`ka`xbox vecc ogg`ax xb` ali~oku k`foxew`cu+ Xb` apzz`kx `kwezlki`kx ei~cu ``i xl j` w`zublxec` glz o k`v aokhu alka`~x+

Blv`w`z# ex ipx j` klx`h xbox xlf`xb`z vexb xb` ali~oku― lxb`z jpek`` lz w`kxpz`# exiefbx j` lk xb` j`x ekx`z`x lg xb` ali~oku# eg ex hl` klx c`x fl lg ex aokhu jpek`+ Glz

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`roi~c`# z`w`kp` gzli xb` lxb`z jpek`` iou j` p`h xl fzlv JGQ^A― aokhu jpek``w`kxpoccu okh wea` w`zo+

Xl `roiek` pff`xelk xbe gpzxb`z# xb` fzlp~ h`aeh`h xl p` Xb` JAF Ioxzer xl okocut` xb`~`zglzioka` lg xb` ali~oku― lxb`z jpek`` okh blv `oab iou ogg`ax `oab lxb`z+ Ekhlekf l# xb` floc e xl h`w`cl~ xzox`fe` xbox vecc j` ilx ~zlgexojc` glz xb` ali~oku+

A+ JAF Ioxzer

Ojlw` e ok eccpxzoxelk lg xb` JAF Ioxzer+ Pekf xbe ilh`c# v` oz` ojc` xl h`x`ziek` xb`xoz# aob alv# hlf okh qp`xelk iozm+ Xb`` oz` cex`h j`clv+

JAF QXOZQ "–BLCH’ %

Qxoz oz` pkex vexb o befb iozm`x boz` ek o gox)fzlvekf ekhpxzu+ Xb` bl~` e xbox xozj`ali` xb` k`rx aob alv+ Qpxoekekf xb` jpek` pkex― iozm`x c`oh`zbe~ iou z`qpez``rxzo aob# jpx xbe e vlzxbvbec` eg xbox― vbox ex xom` glz xb` pkex xl z`ioek o c`oh`z+ Vb`kfzlvxb clv# xoz j`ali` aob alv eg xb`u bow` j``k ojc` xl ioekxoek xb`ez aox`flzuc`oh`zbe~# lz xb`u ilw` gzli jze`g xozhli xl hlfhli+

Xb` jpek`` j`clv oz` xb` JAF xoz4

?+ Lgg`x Qlcpxelk

Lgg`x Qlcpxelk aox`z xl xb` ~zekxekf k``h lg `w`zoc v`cc mklvk `xojcebi`kxpab o aozxlk glz lo~ okh ~o~`z jof glz aclxb` xlz`

Eg ex apxli`z jo`# e+`+# v`cc mklvk `xojcebi`kx e m`~x# ex vec c alkxekp` xl bow` obefb iozm`x boz` ek o fzlvekf iozm`x

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:+ Fzo~bea ' ^zekx Qlcpxelk

O goiecu jpek` lg z`alkhexelkekf okh xzohekf `alkh)bokh lgg`x ~zekxekf`qpe~i`kx

Xb`z` e o befb fzlvxb glz lgg`x ~zekxekf `qpe~i`kx iozm`x okh eka` xbe e o goiecujpek` xbox bo j``k l~`zoxekf glz o clkf xei`# ex e opi`h xbox ex f`k`zox`

z`w`kp`

JAF _P@QXELK IOZMQ "–JPECH’ %

_p`xelk iozm "ocl mklvk o ~zljc`i abech% oz` fzlvekf zo~ehcu okh xbp alkpi` cozf`oilpkx lg aob# jpx j`aop` xb`u bow` clv iozm`x boz` xb`u hl klx f`k`zox` ipab aob+Xb` z`pcx e o cozf` k`x aob alkpi~xelk+ O qp`xelk iozm bo xb` ~lx`kxeoc xl foek iozm`xboz` okh j`ali` o xoz# okh `w`kxpoccu o aob alv vb`k xb` iozm`x fzlvxb clv+ Eg xb`qp`xelk iozm hl` klx paa``h ek j`aliekf xb` iozm`x c`oh`z# xb`k ogx`z ~`zbo~ u`oz lgaob alkpi~xelk ex vecc h`f`k`zox` ekxl o hlf vb`k xb` iozm`x fzlvxb h`acek`+ _p`xelkiozm ipx j` okocut`h aoz`gpccu ek lzh`z xl h`x`ziek` vb`xb`z xb`u oz` vlzxb xb`ekw`xi`kx z`qpez`h xl fzlv iozm`x boz`+

Fl/ Fl/ @rxz`i` e o JAF qp`xelk iozm+

?+ Fl/ Fl/ @rxz`i`

Fl/ Fl/ @rxz`i` e ``kxeoccu o k`v ~zlhpax vbeab jpu`z bow` u`x xl healw`z+

Xbe ~zlhpax e ek fzlvekf iozm`x jpx bow` clv iozm`x boz`+

Xb` iozm`xekf xzox`fu e xl f`x iozm`x xl ohl~x xb`` ~zlhpax+

Ljwelpcu xb`z` e o befb h`iokh glz `k`zfu jllx`z ~zlhpax o `weh`ka`h juekaz`o` ek oc` lg `k`zfu hzekm pab o Z`h Jpcc okh Joaabp klx xl i`kxelkalgg`` bl~ vbeab oz` ocilx `w`zuvb`z` ek xb` xz``x+

Fl/ Fl/ @rxz`i` k``h xl ekaz`o` ex iozm`x boz` qpeamcu# xbox e# abokf` ex

iozm`xekf xzox`fu# lz ex j`ali` o hlf+

JAF AOQB ALVQ "–BOZW@QX’ %

Aob alv oz` pkex vexb befb iozm`x boz` ek o clv)fzlvekf ekhpxzu+ Xb`` pkex xu~eaoccuf`k`zox` aob ek `ra` lg xb` oilpkx lg aob k``h`h xl ioekxoek xb` jpek`+ Xb`u oz`z`fozh`h o xoeh okh jlzekf# ek o –ioxpz`’ iozm`x# okh `w`zu alz~lzoxelk vlpch j` xbzecc`h xllvk o ioku o ~lejc`+ Xb`u oz` xl j` –iecm`h’ alkxekplpcu vexb o cexxc` ekw`xi`kx o~lejc`# eka` pab ekw`xi`kx vlpch j` vox`h ek ok ekhpxzu vexb clv fzlvxb+

J`clv oz` xb` JAF aob alv+

?+ Ea` Vox`z

Ea` Vox`z f`k`zox` o clx lg aob gclv glz JGQ^A

:+ Alkpcxokau Q`zwea`

Alkpcxokau Q`zwea` bo clv fzlvxb= ~zlilxelk okh ekw`xi`kx oz` clv+

Aob lpxgclv e iocc glz xbe ~zlhpax eka` ex e Oc`r vbl e ioekcu ekwlcw`h okh~zld`ax oz` lk –o k``h`h’ joe lkcu+

Ilz`lw`z# Oc`r aok z`gp` xl hl xb` ~zld`ax eg b` xbekm ex vecc klx f`k`zox` aob

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JAF HLFQ "–HEW@QX ’%

Hlf# lz ilz` abozexojcu aocc`h ~`x# oz` pkex vexb clv iozm`x boz` ek o ioxpz`# clv)fzlvekf ekhpxzu+ Xb`` pkex xu~eaoccu –jz`om `w`k’# f`k`zoxekf joz`cu `klpfb aob xlioekxoek xb` jpek`― iozm`x boz`+ Xblpfb lvkekf o jz`om)`w`k pkex ~zlweh` xb` laeocj`k`gex lg ~zlwehekf dlj okh ~lejc` uk`zfe` xbox oex lxb`z jpek` pkex# gzli okoaalpkxekf ~lekx lg we`v pab o pkex e vlzxbc`# klx f`k`zoxekf aob glz xb` ali~oku+ Xb`u

h`~z` o ~zlgexojc` ali~oku― z`xpzk lk o`x zoxel# p`h ju ioku ekw`xlz xl dphf` blvv`cc o ali~oku e j`ekf iokof`h+ Hlf# ex e xblpfbx# blpch j` lch lgg+

?+ Jzefbx Cefbx,Eh`o

Jzefbx Cefbx,Eh`o iou f`k`zox` `klpfb aob xl ioekxoek ex`cg# jpx ex hl` klx~zlie` xl j` cozf` lpza` lg aob

Ali~oku― gpcc)xei` fzo~bea h`efk`z blpch glap ilz` lk Lgg`x Qlcpxelk vbeabbo o befb fzlvxb ~lx`kxeoc

W+ Z`alii`khoxelk

J`clv e o cex lg z`alii`kh`h oaxelk ek lzh`z glz JGQA^ xl ei~zlw` ~zlgex iozfek okhh`iokh glz xb`ez ~zlhpax+

F`k`zoc

?+ JGQA^ k``h xl j` xzpaxpz`h o ok Ekw`xi`kx A`kx`z+ O ok ekw`xi`kx a kx`z#Oc`r o xb` A@L vecc j` z`~lkejc` glz occlaoxekf ao~exoc xl `oab lg xb` jpek``+Be floc vlpch j` xl ioreiet` ZLE okh o pab vlpch bow` xl j` w`zu aoz`gpc lkvb`z` okh lk blv ipab xl occlaox`,ekw`x ek `oab pkex+ Be lpxcllm vlpch j` clkf)x`zi okh b` vlpch j` `kexew` o xl vbeab jpek`` blch ~zlie` glz xb` clkfx`zi# vbeab lk` f`k`zox` qpeam z`w`kp` okh vbeab lk` oz` pkh`z~`zglziekf "okhxb`z`glz` oz` ~zei` aokhehox` glz z`)xzpaxpzekf lz `w`k hew`xexpz`%+ Lk xl~ lgj`ekf xb` A@L# Oc`r aok ocl opi` xb` zlc` lg Z'H b`oh+ Xbe vou oku~zl~ze`xozu ekglzioxelk z`cox`h xl xb` ~zlhpax lz ~zla`` aok j` og`fpozh`h+

:+ Lzfoket` jpek` pkex o ^zlgex A`kx`z vexb xzoek`h jpek` pkex allzhekoxlzoefk`h xl `oab lk`+ @oab JPA z`~lzx hez`axcu xl Oc`r+ O iodlz ~ozx lg xb` JPA&ali~`koxelk,eka`kxew` ~cok vecc j` xe`h xl xb` ~`zglzioka` lg xb`ez z`~`axew`jpek` pkex+ Xl `kpz` xbox xb` JPA vlpch xecc bow` xb` j`x ekx`z`x lg JGQA^ox b`ozx# o ~ozx lg xb`ez eka`kxew` ~cok vecc z`gc`ax xb` lw`zocc ~`zglzioka` lg JGQA^+

1+ Ac`oz fpeh cek` glz xzokg`z ~zeaekf+ Glz `roi~c # ek ao` xb` H`efk okh ^zekxekffzlp~ oz` aocc`h lk xl ~zlweh` `zwea` glz xb` Gllh Fzlp~ jpek`` ek xb`eziozm`xekf aoi~oefk# # xzokg`z ~zeaekf ~lceae` blpch j` xzpaxpz`h pab xbox ex ocl`kojc` xb` H`efk okh ^zekxekf fzlp~ xl j` ~zlgexojc` vbec` z`kh`zekf `zwea` xl exex`z pkex+

Jpek` ‑ Q~`aegea

8+ Iokof`i`kx alkxzlc lg jpech jpek`` blpch j` h`efk`h pab xbox iokof`z oz``kalpzof`h xl glap lk xb` clkf x`zi+ Xbe vou xb`u bow` xb` c``vou xl oaxpoccu*jpech* xb` jpek` ju ekw`xekf glz xb` clkf)x`zi+ Iozm`xekf aoi~oefk# `~`aeoccujzokh)jpechekf oz` f`k`zoccu clkf x`zi oaxewexe`+

0+ Iokof`z blpch ioreiet` z`w`kp` okh iekeiet` alx lk bozw`x jpek` xlf`k`zox` ilz` aob xl p~~lzx xb` Jpech jpek``+

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7+ Hew`x Jzefbx Cefbx vbeab e xb` jpek` xbox aok j` glpkh ek xb` hlf qpohzokx+^zla``h gzli xb` hew`xexpz`# aok j` ekw`x`h lk xb` iozm`xekf oaxewexe` lg jpechjpek``# vbeab ek xbe ao`# e Fl/ Fl/ @rxz`i` @k`zfu Aokhu+

6+ Xb` iozm`xekf xzox`fu glz Fl/ Fl/ @rxz`i` aok j` abokf`h= ekx`oh lg ~lexelkekf exek xb` Aokhu Cek` okh joxxcekf cozf` aokhu iokpgoaxpz`z b`oh lk# ex aok j`

~lexelk`h o ok `k`zfu ~zlhpax+ Xl oabe`w` xbe# xb`u aok hegg`z`kxeox` ex gzli oaokhu ju abokfekf ex ~oamofekf+ Gzli ~ecclv ~oam xbox few` alkpi`z ok eiof` lgo –aokhu’ xl Qxz`~ec)cem` ~oamofekf vbeab few` ok ei~z`elk lg lgg`zekf li`xbekfilz` xbok dpx o aokhu+ Xb`u aok ocl abokf` xb`ez hexzejpxelk xzox`fu ju pekfcozf` ~bozioae` okh fzla`zu xlz` o abokk`c ekx`oh lg Qoze)oze xlz`+ Juabokfekf ex eiof`# xb`u aok ioekxoek o ali~`xexew` ~zea` ~lexelk glz Fl/ Fl/@rxz`i`+

^zlhpax,L~`zoxelk ) Q~`aegea

2+ Ocl glz Fl/ Fl/ @rxz`i # lk xl~ lg iozm`xekf# xb`u aok ocl glap lk xb` ~zlhpaxqpocexu# xox`# okh `ggeaoau lg `k`zfu jllx+ Xb` ali~oku aok xe` p~ vexb ekh`~`kh`kxz``ozab`z "alcc`feox`# lz ~zewox`% xl x`x ~zlhpax `k`zfu jllxekf ao~ojecexe`# xox`okh iouj` glzi "o d`ccu aokhu# o lgx aokhu# o fpi lz vbeab`w`z lxb`z glzi%+

Vb`k xb` ~zlhpax e z`ohu# alkxzoax ~zlhpaxelk okh z`cou hexzejpxelk xl `xojceb`halii`zaeoc hexzejpxlz+ Xbe vou ao~exocetoxelk vlpch klx j` w`zu `rx`kew`+ O cexxc`vecc fl xl ~zlhpax h`w`cl~i`kx eka` xb` lvk`z ~zljojcu pkh`zxokh xb` ~zla`+Ipab gekokaekf vecc fl xl xb` ekaz`o` ek ~zlhpaxelk#xbox vecc bo~~`k lkcu vb`kao~ojc` pj)h`oc`z okh hexzejpxlz oz` ojc` xl aliiex xl oc`+ Ox c`oxao~exocetoxelk glz pxoekekf z`a`ewojc` vecc j` c` lg o jpzh`k# o xbe vecc j` xb`~ozxk`z hexzejpxlz `r~`k`+ Eh`occu# e xb` ~zlhpax e h``i`h iozm`xojc`# xb`u vlpchbow` xl gekoka` okh iozm`x occ ju xb`i`cw`+ J`aop` lg ceiexoxelk# xbe vlpch j` opexojc` ocx`zkoxew` ox xb` `r~`k` lg clv`z iozfek+

5+ Glz Ea` Vox`z# ex e pff`x`h glz xb`i xl f`x alcc`axlz gzli ekh`~`kh`kx of`kae`+ Egxb`u oz` ~ouekf clv`z xbok iekeipi vof`# xbe vecc j` ok ep` lg ekaz`o`h ~ouzlcc+jex eg xb`u oz` ~ouekf alzz`axcu# xb`u aok ~pz~l`cu gez` okh z`~coa` xzlpjc`li``i~clu``+ Ox xb` w`zu c`ox# xb`u blpch bow` xzpx`h alcc`axlz+

?>+ Oklxb`z z`alii`khoxelk e xl xz`kfxb`k l~`zoxelkoc alkxzlc+ Ex ``i xboxekw`kxlzu e klx xom`k aoz` lg w`zu v`cc+ Xbe e `weh`kx ek xb` oilpkx lg alkxoek`zxbox v`kx ieekf+ Xb`u aok abozf` xb` oc`,h`cew`zu ~`l~c` glz clx ex`i# ~zlweh`hxbox JGQ^A `kpz` xbox xb`ez ekw`kxlzu ux`i e `ggeae`kx+ Bowekf jpek` pkexallzhekoxlz xbox oz` hez`axcu z`~lkejc` glz xb` ~`zglzioka` lg `oab jpek` pkexaok ei~zlw` l~`zoxelkoc alkxzlc+