ba0624 design first things first
TRANSCRIPT
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Before&Af ter®
Continued
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Design first things first 0624
Snap-together modules make this formateasy—but get the sequence right!
Continued
Design first things first
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Before&Af ter®
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Design first things first 0624
Design first things firstSnap-together modules make this format easy—but get the sequence right
Here’s a format that’s useful for
many things—Web pages (right),
e-mail attachments (left), post-cards, magazine ads, fliers, and so
on; it’s a layout of short headings
and simple photos in a small grid.
It’s popular because it’s easy to
design—just snap pre-sized mod-
ules into grid positions, and you’re
done. Rearranging modules gives you endless variety. But you must
stay alert. It’s so easy to mix and
match that it’s easy to overlook
sequence and present your mate-
rial out of order for best compre-
hension. The good news: sequence
is easy to do. Here’s how.
Before: This simple format is easy to assemble. Repetitive modules
of gray-on-white type punctuated by red prices; headlines in green
rectangles; and simple, rectangular photos make for efficient produc-
tion. When new products or prices are ready, just pop them in with-
out tediously re-designing.
Bedding
Apparel & Accessories
Our Most Popular Categories
Furniture
Jewelry &Watches
Hammocks Oversized Cotton Rope
Only $58.50
Site Price: $64.99Sale Discount: $6.49
Patio Furniture Outdoor Lounge Chair
Only $171.00
Site Price: $189.99Sale Discount: $18.99
Patio Umbrellas 9 ft Lighted Umbrella
Only $81.00
Site Price: $89.99Sale Discount: $8.99
secret sale
10% OFF GARDEN & PATIO!*shop now
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3 of 9 Design first things first 0624
The space has a lot of flexibility
Sharing the small space are a dozen visual “zones”—banners, heads, text, pricesand photos—and all are easy to read. Key to this clarity is repetition— the ad uses
only a few graphical elements over and over, uniformly.
Color repetition The headlines—and nothing more—are in green
rectangles that serve somewhat like highway signs. Here, the Helvetica
typeface is in uppercase (partly), centered and shadowed, changes that
signal information different from the sale items.
Typographic repetition Only
one typeface (Helvetica) is used for
everything. Note its hierarchy of big,
medium and small sizes (above);
these differences convey levels of
importance at a glance and must
never vary. Gray color on white soft-
ens the typeface and allows the red
prices to jump out in striking relief.
Structural repetition The
foundation is laid by dividing the
space into zones. The space can
be divided rationally —in half,
then half again, and so on—or
irrationally as it is here, in which
the divisions are not even frac-
tions. Rational divisions are more
mixable, so start with those, and
fudge only if necessary.
Bedding
Apparel & Accessories
Our Most Popular Categories
Furniture
Jewelry &Watches
Hammocks Oversized Cotton Rope
Only $58.50
Site Price: $64.99Sale Discount: $6.49
Patio Furniture Outdoor Lounge Chair
Only $171.00
Site Price: $189.99Sale Discount: $18.99
Patio Umbrellas 9 ft Lighted Umbrella
Only $81.00
Site Price: $89.99Sale Discount: $8.99
secret sale
10% OFF GARDEN & PATIO!*shop now
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But here’s the mistake
While it’s easy to get good results quickly, the downside to modular design is thatunless you’re careful, its similarities can inhibit communication. This designer wasn’t
careful enough; he put the most visible elements on the page out of sequence.
With so much similarity, color and value (dark-
light) will determine what the eye sees first. This
designer put the most visible elements—color-
ful photos and dark banners—on the page out of
sequence, which created an odd starting point (the
middle) and left the reader to wander about the
page undirected. Everyone will wander somewhat
differently, weakening the presentation.
Bedding
Apparel & Accessories
Our Most Popular Categories
Furniture
Jewelry &Watches
Hammocks Oversized Cotton Rope
Only $58.50
Site Price: $64.99Sale Discount: $6.49
Patio Furniture Outdoor Lounge Chair
Only $171.00
Site Price: $189.99Sale Discount: $18.99
Patio Umbrellas 9 ft Lighted Umbrella
Only $81.00
Site Price: $89.99Sale Discount: $8.99
secret sale10% OFF GARDEN & PATIO!*
shop now7
9
3 2
5
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Start over, and get your elements working together
First makeover step is to put the headline at the top, where its dominant color andposition now send a single message. A new serif typestyle (Berkeley Oldstyle Black) is more
complex than Helvetica and conveys a more garden-like image.
Before: Placing a headline in
the center is daring and canlook sophisticated, but not here.
Alone on the page it’s plenty
vislble (above), but as other
modules are added, its “first-
ness” will be lost.
After: No matter how “noisy” the
material below it is, a reader willalways recognize a top headline
as most important and will always
know where to find it. That’s part
expectation and part physical, like
a flag waving atop a pole.
10% Off Garden & Patio!*
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10% Off Garden & Patio!*
Our Most Popular Categories
Patio Umbrellas
Site Price: $89.99Sale Discount: $8.99
9 ft. Lighted Umbrella
$81.00
Hammocks
Site Price: $64.99Sale Discount: $6.49
Oversized Cotton Rope
$58.50
Patio Furniture
Site Price: $189.99Sale Discount: $18.99
Outdoor Lounge Chair
$171.00
Gather related objects
Things that are alike should look alike—same size, shape, position, alignment andso on. Gather the three sale items, and present them uniformly in a row followed by
their descriptions, which are also typographically alike.
Before: Three elements of the
ad—products with photos—arethe same and all three relate to
the headline—they’re what’s on
sale!—yet on the corners of the
original ad (above) they had no
visible relationship.
After: What a difference! Now
in a uniform row, the three saleitems are clearly related and more
powerful together than apart.
(Umbrella in silhouette is an eye-
catching [and grid-busting] extra.)
Sequential hierarchy reads easily.
Center it!
Centered type drives the eye straight down the page (type aligned left or
right tends to move the eye sideways). Products and prices in red both stand
out, conveying the key information instantly.
1
32
1
3
2 2 2
3 3
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Our eyes recognize shape. Rectangular images lose clarity
at small sizes (right). Solution: Cast the objects in silhouette,
and add a hint of shadow (far right). This makes them look real,
visually interesting and different from the rectangular images.
After
Create a secondary ad
Finish with something clearly different. In this case, the four “Most Popular”categories are permanent, not transitory, so should look different from the weekly
specials and come at the end, not the beginning.
Before: Prime space should be
used for weekly specials, not
staples. Think supermarket. Why
is milk at the back of the store?
Because everyone buys it. Have
your reader walk past the higher-
profit stuff to get there.
After: Green bands relate to
each other (color, shape, type) and
bookend the three sale products.
“Most Popular” items are small but
clear in silhouette, giving the spe-
cials room to shine. The hierarchy
is now obvious and effective.
Secondary ad
Secondary ad
10% Off Garden & Patio!*
Our Most Popular Categories
Patio Umbrellas
Site Price: $89.99Sale Discount: $8.99
9 ft. Lighted Umbrella
$81.00
Hammocks
Site Price: $64.99Sale Discount: $6.49
Oversized Cotton Rope
$58.50
Patio Furniture
Site Price: $189.99Sale Discount: $18.99
Outdoor Lounge Chair
$171.00
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Typefaces
1 ITC Berkeley Oldstyle Black | 20 pt
2 ITC Berkeley Oldstyle Bold | 11.5 pt
3 (a–c) Avenir 65 Medium | a) 7.5 pt
b) 5.5/12 pt, c) 7 pt
4 Avenir 85 Heavy | 9 pt
Images
5 (a–g) iStockphoto.com | a b c d
e f g
Article resources
Colors
C15 M100 Y100 K0
C28 M7 Y90 K14
C2 M3 Y2 K27
C12
M5
Y30
K0
6
7
8
9
8
10% Off Garden & Patio!*
76 9
10% Off Garden & Patio!*
Our Most Popular Categories
Patio Umbrellas
Site Price: $89.99Sale Discount: $8.99
9 ft. Lighted Umbrella
$81.00
Hammocks
Site Price: $64.99Sale Discount: $6.49
Oversized Cotton Rope
$58.50
Patio Furniture
Site Price: $189.99Sale Discount: $18.99
Outdoor Lounge Chair
$171.00
1
2
2
3a
4
3b
2
3c
5a 5b
5c
5d 5e 5f 5g
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Before&Af ter®
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Design first things first 0624
Design first things first 9 of 9
Before & After magazine
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understand-
able, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Vincent Pascual Staff designer
Dexter Mark Abellera Staff designer
Design advisor Gwen Amos
Before & After magazine
323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
Fax 916-784-3995
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www http://www.bamagazine.com
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a m a g a z i n e . c o m
1 o f 5
D e s i gnfi r s t t h i n
g s fi r s t 0 6 2 4
0 6 2 4 D e s i gnfi r s t t h i n g s fi r s t
H er e’ s af or m
a t t h a t ’ s u s ef ul f or
m an
y t h i n
g s —W e b p a g e s ( r i gh t ) ,
e-m ai l a t t a c h m en t s ( l ef t ) , p o s t -
c ar d s ,m a g az i n e a d s ,fl i er s , an d s o
on ; i t ’ s al a
y o u t of s h or t h e a d i n
g s
an d s i m pl e
ph o t o s i n a s m al l gr i d .
I t ’ s p o p ul ar b e c a u s ei t ’ s e a s y t o
d e s i gn—
j u s t s n a p pr e- s i z e d m o d -
ul e s i n t o gr i d
p o s i t i on s , an d y o u’ r e
d on e .R e ar r an gi n
gm o d ul e s
gi v e s
y o u en d l e s s
v ar i e t y .B u t y o um u s t
s t a y al er t .I t ’ s s o e a s y t omi x an d
m a t c h t h a t i
t ’ s e a s y t o ov er l o o k
s e q u e n c e an
d pr e s en t y o ur m a t e-
r i al o u t of or d er f or b e s t c om
pr e-
h en s i on .T h e g o o d n ew s : s e q u en c e
i s e a s y t o d o
.H er e’ s h ow .
B ef or e: T h i s s i m p l e f o r m a t i s e a s y t o a s s e m b l e .R e p e t i t i v e m o d u
l e s
o f g r a y - o n -wh i t e t y p e p u n c t u a t e d b y r e d p r i c e s ; h e a d l i n e s i n g r e e n
r e c t a n g l e s ; a n d s i m p l e ,r e c t a n g u l a r p h o t o s m a k e f o r e f fi c i e n t p r o
d u c -
t i o n .Wh e n n e w p r o d u c t s o r p r
i c e s a r e r e a d y , j u s t p o p t h e mi n wi t h -
o u t t e d i o u s l y r e - d e s i g n i n g .
B e d d i n g
A p p ar el &
A c c e s s or i e s
O ur M o s t P o p ul ar C a t e g or i e s
F ur ni t ur e
J ew el r y &
W a t ch e s
H amm o ck s
Ov er si z e d C o t t onR o
p e
Onl y $ 5 8 . 5 0
S i t eP r i c e: $ 6 4 . 9 9
S al eDi s c o un t : $ 6 .4 9
P a t i oF ur ni t ur e
O u t d o or L o un g e C
h ai r
Onl y $ 1 7 1 . 0 0
S i t eP r i c e: $ 1 8 9 . 9 9
S al eDi s c o un t : $ 1 8 . 9 9
P a t i o Um b r el l a s
9 f t L i gh t e d Um b r el l a
Onl y $ 8 1 . 0 0
S i t eP r i c e: $ 8 9 . 9 9
S al eDi s c o un t : $ 8 . 9 9
s e
cr e t s al e
1 0 % OF F G
A RDE N & P A T I O! *
sh o pn
ow
S n a p- t o
g
e t h er m o d u
l e s m a k e t h
i s f or m a t
e a s y— b u t g e t t h e s e q u en c e
r i gh t !
D e s i g n fi r s
t t h i n g
s fi r s t
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a m a g a z i n e . c o m
2 o f 5
D e s i gnfi r s t t h i n
g s fi r s t 0 6 2 4
0 6 2 4 D e s i gnfi r s t t h i n g s fi r s t
T h e s p a c eh a s a l o
t of fl exi b i l i t y
S h ar i n
g t h e s m al l s
p a c e ar e a d oz envi s u al
“ z on e s ” — b ann er s ,h e a d
s , t ex t , pr i c e s
an d ph o t o s — an d a
l l ar e e a s y t or e a d . K e y t
o t h i s c l ar i t yi s r e p e t i t i o n— t h e a d u s e s
onl y af ew
gr a ph i c al el em en t s ov er an d ov er , uni f or ml y .
C ol or r e p e t i t i onT h e h e a d l i n
e s — a n d n o t h i n g m o r e — a r e i n g r e e n
r e c t a n g l e s t h a t s e r v e s o m e wh a t l i k e h i g h w a y s i g n s .H e r e , t h e H e l v e t i c a
t y p e f a c e i s i n u p p e r c a s e ( p a r t l y ) , c e n t e r e d a n d s h a d o w e d , c h a n g e s t h a t
s i g n a l i n f o r m a t i o n d i f f e r e n t f r o
m t h e s a l e i t e m s .
T y p o gr a ph i c r e p e t i t i on O n l y
o n e t y
p e f a c e ( H e l v e t i c a ) i s u s e d f o r
e v e r y t h i n g .N o t e i t s h i e r a r c h y o f b i g ,
m e d i u
m a n d s m a l l s i z e s ( a b o v e ) ;
t h e s e
d i f f e r e n c e s c o n v e y l e v e l s o f
i m p o r t a n c e a t a g l a n c e a n d m u s t
n e v e r
v a r y . G r a y c o l o r o n wh i t e s o f t -
e n s t h
e t y p e f a c e a n d a l l o w s t h e r e d
p r i c e s
t o j u m p o u t i n s t r i k i n g r e l i e f .
S t r u c t ur a
l r e p e t i t i onT h e
f o u n d a t i o n
i s l a i d b y d i v i d i n g t h e
s p a c e i n t o
z o n e s .T h e s p a c e c a n
b e d i v i d e d
r a t i o n a l l y —i n h a l f ,
t h e n h a l f a
g a i n , a n d s o o n — o r
i r r a t i o n a l l y
a s i t i s h e r e ,i n wh i c h
t h e d i v i s i o n s a r e n o t e v e n f r a c -
t i o n s .R a t i o
n a l d i v i s i o n s a r e m o r e
mi x a b l e , s o s t a r t wi t h t h o s e , a n d
f u d g e o n l y
i f n e c e s s a r y .
B e d d i n g
A p p ar el &
A c c e s s or i e s
O ur M o s t P o p ul ar C a t e g or i e s
F ur ni t ur e
J ew el r y &
W a t ch e s
H amm o ck s
Ov er si z e d C o t t onR o
p e
Onl y $ 5 8 . 5 0
S i t eP r i c e: $ 6 4 . 9 9
S al eDi s c o un t : $ 6 .4 9
P a t i oF ur ni t ur e
O u t d o or L o un g e C
h ai r
Onl y $ 1 7 1 . 0 0
S i t eP r i c e: $ 1 8 9 . 9 9
S al eDi s c o un t : $ 1 8 . 9 9
P a t i o Um b r el l a s
9 f t L i gh t e d Um b r el l a
Onl y $ 8 1 . 0 0
S i t eP r i c e: $ 8 9 . 9 9
S al eDi s c o un t : $ 8 . 9 9
s e
cr e t s al e
1 0 % OF F G
A RDE N & P A T I O! *
sh o pn
ow
B u t h er e’ s t h emi s t a k e
Wh i l ei t ’ s e a s y t o g e t g o o d r e s ul t s
q ui c k l y , t h e d own s i d e t om o d ul ar d e s i gni s t h a t
unl e s s
y o u’ r e c ar ef ul ,i t s s i mi l ar i t i e s c ani nh i b i t c omm uni c a t i on .T h i s d e s i gn er w a s n’ t
c ar ef ul en o u gh ; h e
p u t t h em o s t vi s i b l e el em en t s on t h e p a g e o u t o
f s e q u en c e .
Wi t h s om u c h s i m
i l a r i t y , c o l o r a n d v a l u e ( d a r k -
l i g h t ) wi l l d e t e r mi n e
wh a t t h e e y e s e e s fi r s t .T h i s
d e s i g n e r p u t t h e m o s t v i s i b l e e l e m e n t s — c o l o r -
f u l p h o t o s a n d d a r k
b a n n e r s — o n t h e p a g e o u t o f
s e q u e n c e ,wh i c h c r e a t e d a n o d d s t a r t i n g p o i n t ( t h e
mi d d l e ) a n d l e f t t h e
r e a d e r t o w a n d e r a b o u t t h e
p a g e u n d i r e c t e d .E v
e r y o n e wi l l w a n d e r s o m e wh a t
d i f f e r e n t l y ,w e a k e n i n g t h e p r e s e n t a t i o n .
B e d d i n g
A p p ar el &
A c c e s s or i e s
O ur M o s t P o p ul ar C a t e g or i e s
F ur ni t ur e
J ew el r y &
W a t ch e s
H amm o ck s
Ov er si z e d C o t t onR o
p e
Onl y $ 5 8 . 5 0
S i t eP r i c e: $ 6 4 . 9 9
S al eDi s c o un t : $ 6 .4 9
P a t i oF ur ni t ur e
O u t d o or L o un g e C
h ai r
Onl y $ 1 7 1 . 0 0
S i t eP r i c e: $ 1 8 9 . 9 9
S al eDi s c o un t : $ 1 8 . 9 9
P a t i o Um b r el l a s
9 f t L i gh t e d Um b r el l a
Onl y $ 8 1 . 0 0
S i t eP r i c e: $ 8 9 . 9 9
S al eDi s c o un t : $ 8 . 9 9
s e
cr e t s al e
1 0 % OF F G
A RDE N & P A T I O! *
sh o pn
ow
7
9
3
2
5
1
4
6
8
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3 o f 5
D e s i gnfi r s t t h i n
g s fi r s t 0 6 2 4
0 6 2 4 D e s i gnfi r s t t h i n g s fi r s t
S t a r t ov er , a n d g e
t y o ur el em en t s w or k i n g t o g e t h er
F i r s t m a k e ov er s t e pi s t o p u t t h eh e a d l i n e a
t t h e t o p ,wh er ei t s d om
i n an t c ol or a n d
p o s i t i o nn ow s en d
a s i n gl em e s s a g e .A n ew
s er i f t y p e s t yl e ( B er k el e y Ol d s t yl eB l a c k ) i s m or e
c om
pl ex t h anH el v
e t i c a an d c onv e y s am or e g ar d en-l i k ei m a g e .
B ef or e: P l a c i n g a h e a d l i n e i n
t h e c e n t e r i s d a r i n g a n d c a n
l o o k s o p h i s t i c
a t e d , b u t n o t h e r e .
A l o n e o n t h e p a g e i t ’ s p l e n t y
v i s l b l e ( a b o v e
) , b u t a s o t h e r
m o d u l e s a r e a d d e d ,i t s “ fi r s t -
n e s s ” wi l l b e l o s t .
Af t er : N o m a t t e r h o w“ n o i s y ” t h e
m a t e r i a l b e l o wi t i s , a r e a d e r wi l l
a l w a y s r e c o g n i z e a t o p h e a d l i n e
a s m o s t i m p o r t a n t a n d wi l l a l w a y s
k n o wwh e r e t o fi n d i t .T h a t ’ s p a r t
e x p e c t a t i o n a n d p a r t p h y s
i c a l ,l i k e
a fl a g w a v i n g a t o p a p o l e .
1 0 % Of f G ar d
en & P a t i o ! *
1 0 % Of f G ar d
en & P a t i o ! *
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r i c e : $ 8 9 .9 9
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i s c o un t : $ 8 .9 9
9 f t .L i gh t e d U m b r el l a
$
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S i t eP r i c e : $ 6 4 .9 9
S al eDi s c o un t : $ 6 .4 9
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$ 5 8 . 5 0
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S i t eP r i c e : $ 1 8 9 .9 9
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$ 1 7 1 . 0 0
G a t h er r el a t e d o b
j e c t s
T h i n
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e s h o ul d l o o k al i k e— s am e s i z e , s h a p e , p o s i t i on
, al i gnm en t an d
s o on . G a t h er t h e t h r e e s al ei t em s , an d pr e s en t t h em uni f or ml yi n ar owf ol l ow e d b y
t h ei r d e s c r i p t i on s ,
wh i c h ar e al s o t y p o gr a p
h i c al l y al i k e .
B ef or e: T h r e e e l e m e n t s o f t h e
a d — p r o d u c t s
wi t h p h o t o s — a r e
t h e s a m e a n d
a l l t h r e e r e l a t e t o
t h e h e a d l i n e —
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s a l e ! — y e t o n
t h e c o r n e r s o f t h e
o r i g i n a l a d ( a b o v e ) t h e y h a d n o
v i s i b l e r e l a t i o n s h i p .T h e r e a d e r
e n c o u n t e r s t h
e m o n e a t a t i m e .
Af t er : Wh a t a d i f f e r e n c e ! N o w
i n a u n i f o r mr o w , t h e t h r e
e s a l e
i t e m s a r e c l e a r l y r e l a t e d a n d m o r e
p o w e r f u l t o g e t h e r t h a n a p a r t .
( U m b r e l l a i n s i l h o u e t t e i s
a n e y e -
c a t c h i n g [ a n d g r i d - b u s t i n g ] e x t r a . )
S e q u e n t i a l h i e r a r c h y r e a d
s e a s i l y .
C en t er i t !
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r e d t y p e d r i v e s t h e e y e s t r a i g h t d o
wn t h e p a g e ( t y p e a l i g n e d l e f t o r
r i g h t t e n d s t o m o v e t h e e y e s i d e w a y s ) .P r o d u c t s a n d p r i c e s i n r e d b o t h s t a n d
o u t , c o n v e y i n g t h e k e y i n f o r m a t i o n i n s t a n t l y .
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r e c o gni z e s h a p e.R e c t a n g u l a r i m
a g e s l o s e c l a r i t y
a t s m a l l s i z e s ( r i g h t ) . S o l u t i o n : C a s t t h e o b j e c
t s i n s i l h o u e t t e ,
a n d a d d a
h i n t o f s h a d o w ( f a r r i g h t ) .T h i s m a k e s t h e ml o o k r e a l ,
v i s u a l l y i n t e r e s t i n g a n d d i f f e r e n t f r o m t h e r e c t a n g u l a r i m a g e s .
Af t er
C r e a t e a s e c on d a r y a d
F i ni s h wi t h s om e t h
i n g c l e ar l y d i f f er en t .I n t h i s c a s e , t h ef o ur “ M o s t P o p ul ar ”
c a t e g or i e s ar e
p er m
an en t ,n o t t r an s i t or y , s o s h o ul d l o o k d i f f er en t f r om t h ew e e k l y
s p e c i al s an d c om e
a t t h e en d ,n o t t h e b e gi nni n
g .
B ef or e: P r i m e s p a c e s h o u l d b e
u s e d f o r w e e k
l y s p e c i a l s ,n o t
s t a p l e s .T h i n k
s u p e r m a r k e t .Wh y
i s mi l k a t t h e b a c k o f t h e s t o r e ?
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y o u r r e a d e r w
a l k p a s t t h e h i g h e r -
p r o fi t s t u f f t o
g e t t h e r e .
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e a c h o t h e r ( c o l o r , s h a p e , t y p e ) a n d
b o o k e n d t h e t h r e e s a l e p r o d u c t s .
“ M o s t P o p u l a r ” i t e m s a r e s m a l l b u t
c l e a r i n s i l h o u e t t e , g i v i n g
t h e s p e -
c i a l s r o o m t o s h i n e .T h e h
i e r a r c h y
i s n o w o b v i o u s a n d e f f e c t i v e .
S e c o n d a r y a d
S e c o n d a r y a d
1 0 % Of f G ar d
en & P a t i o ! *
O ur M o s t P o p ul ar
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r i c e : $ 8 9 .9 9
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9 f t .L i gh t e d U m b r el l a
$
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k s
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S al eDi s c o un t : $ 6 .
4 9
Ov er s i z e d C o t t on
R o p e
$ 5 8 . 5 0
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S al eDi s c o un t : $ 1 8 .9 9
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$ 1 7 1 . 0 0
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1 I T C B e r k e l e y O l d s t y l e B l a c k | 2 0 p t
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9 f t .L i gh t e d U m b r el l a
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S al eDi s c o un t : $ 6 .4 9
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$ 5 8 . 5 0
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S al eDi s c o un t : $ 1 8 .9 9
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u t d o or L o un g e C h ai r
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l d
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f u s a l l ( r e a d y o r n o t ) ,B e f o r e &
A f t e r i s d e d i c a t e d t o m
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a b l e , u s e f u l a n d e v e n f u n f o r e v e r y o n e .
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h e r a n d c r e a t i v e d i r e c t o r
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Y o u m a y p a s s t h i s a r t i c l e a r o u n d , b u t y o u m a y n o t a l t e r
i t , a n d y o u m a y n o t c h
a r g e f o r i t .Y o u m a y q u o t e b r i e f
s e c t i o n s f o r r e v i e w.I f
y o u d o t h i s , p l e a s e c r e d i t B e f o r e
& A f t e r m a g a z i n e , a n d
l e t u s k n o w.T o f e a t u r e f r e e
B e f o r e & A f t e r a r t i c l e s
o n y o u r W e b s i t e , p l e a s e c o n t a c t
u s .F o r p e r mi s s i o n t o i n c l u d e a l l o r p a r t o f t h i s a r t i c l e i n
a n o t h e r w o r k , p l e a s e c o n t a c t u s .
S u b s c r i b e t oB ef or e
&Af t er
Di d
y o ul e ar nf r om t h i s ar t i c l e ? S u b s c r i b e , an d
b e c om e am or e c a p a b l e , c onfi d en t d e s i gn er
f or
p enni e s p er ar t i c l e .T ol e ar nm or e , g o t o
h t t p : / / www . b am a g az i n e . c om / S u b s c r i b e
E - m a i l t h i s a r t i c l e
T o p a s s al on
g af r e e c o p y of t h i s ar t i c l e t o
o t h er s , c l i c k h er e .
J oi n o ur e- l i s t
T o b en o t i fi e d b y e-m a
i l of n ew ar t i c l e s a s
t h e y b e c om e av ai l a b l e ,
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h t t p : / / www . b am a g az i n e . c om / em ai l