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Page 1: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

BACK TO ESSENTIALS

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Page 2: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

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APRIL2020

Page 3: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

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expocosméticabiggest iberian beauty fair

From April 25 to 27, Expocosmética - Cosmetics, esthetics, nails

and hair fair returns to Exponor to celebrate its 25th edition.

2 days open to professionals and public;

1 day exclusive to professionals.

Page 4: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

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what defines usExperience Professionalism Recognition

OUTSTANDING FIDELITY

25 YEARS OF SECTOR PROMOTION

HIGH VISITATION

STRONG REPUTATION

LEADING EVENT - THE LARGEST IBERIAN

EXHIBITION IN THE SECTOR

STAGE OF THE PRINCIPAL COMPANIES IN THE

SECTOR

HIGH RELATIONAL INDEX

SUPPORT AND COOPERATION OF SECTOR

ASSOCIATIONS

STAGE OF DIVERSE ACTIVITIES, DEMONSTRATIONS,

SHOWCASES AND FASHION SHOWS

GREAT RELATIONSHIP REGARDING:

EXHIBITION-COMPANY, EXHIBITION-INSTITUTIONS

AND EXHIBITION-SOCIAL MEDIA

LIVE EXPERIENCE ON STAGE AND IN THE BOOTHS

HUNDREDS OF ACCREDITED BLOGGERS

PRESENCE OF VIPS

Page 5: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

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biggest beautyfair

+ 200 EXHIBITORS

+ 45 000 VISITORS

+ 1 000 FOREIGN VISITORS

+ 120 000 CITATIONS IN THE NEWS

Page 6: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

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save the date

APRIL2020

Page 7: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

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matilde reymãoambassador of Expocosmética 2020

Energy Balance Emotion Magic

Portuguese model with a natural beauty, exotic and unique.

With an inexhaustible source of energy and an inspirational

lifestyle, Matilde Reymão is the ambassador of Expocosmética

2020.

Page 8: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

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our visionback to essentials

Rediscover the essential and redefine our identity.

Page 9: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

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the four elementsThe power of the forces of nature combined with beauty in a

return to the essential and our roots.

Water Earth Fire Air

Page 10: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

BACK TO ESSENTIALS

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Page 11: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

BACK TO ESSENTIALS

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Page 12: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

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exhibitionsectorization

BY AREA

BY THEME

BY CONCEPT

Page 13: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

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waterbeauty and spa

Area dedicated to esthetics and spa. Here the professional can

find the news for his business. We bet on the best companies in

the market.

Emotions and feelings. The power of intuition, love and fluent forms.

Page 14: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

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earthbarbers corner

Area dedicated to esthetics and spa. Here the professional can

find the news for his business. We bet on the best companies in

the market.

Emotions and feelings. The power of intuition, love and fluent forms.

Page 15: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

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firehair

Space dedicated to hair. The professional will be able to find

the latest news and trends for your hairdresser.

The will and the impulsive power of passion.

STRONG BET ON BRANDS

SHOWS

PRESENTATIONS AND DEMONSTRATIONS OF PRODUCTS

Page 16: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

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airnails and make up

Area dedicated to nails and makeup, where visitors can find

the latest trends and news.

Wisdom and consciousness. Symbol of freedom.

PRESENTATIONS AND DEMONSTRATIONS OF PRODUCTS

WORKSHOPS

DISCUSSION FORUMS

Page 17: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

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highlights 2020

THE FUTURE STUDIO beauty, hair, nails and make up, barbers

BEST OF THE BEST

BEAUTY AWARDS

TRENDBOOK

NATIONAL CONGRESS ON ESTHETICS, BEAUTY AND HEALTH

INFLUENCERS VOICE

SIDE EVENTS

CHALLENGE CACP BARBER SHOP FINAL

Page 18: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

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the future isdrawn here beauty, hair, nails and make up,

barbers here

The future draws here. Discover various environments coming

from the future, using equipment, innovative techniques and

personalized treatments.

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Page 19: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

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best of the best

Tribute to the best. Find the professionals who have stood out

in recent times in different areas in a unique moment where

excellence is the watchword.

ESTHETICS

HAIR

MAKE-UP

NAILS

Page 20: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

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beauty awards

This year we once again distinguish those who, with their

work, have valued beauty, breaking down barriers and

obstacles in a unique way, with the aim of improving the

quality of life, individual beauty and well-being.

The aim is to reward exhibitors who fit the products into the

following categories:

ESTHETICS Flash Beauty

HAIR Back to Essentials

MAKEUP Love Yourself

NAILS Fun Beauty

Page 21: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

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trendbookGuide with the major cosmetic trends worldwide.

2nd congressnacional congress of esthetics,beauty and health

2 days dedicated to learning and trends. Scientific approach in

the areas of facial rejuvenation, non-surgical lifting techniques

- combined treatments, hormonal aging, women’s health and

hair loss.

26 and 27 april 2020

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Page 22: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

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influencers voiceVisit and coverage of the fair by 10 national digital influencers

with high profile.

final6th challenge cacp barber shop

CACP - Clube Artístico dos Cabeleireiros de Portugal launches

the challenge to Barbershop professionals to present their

creative work in Hair and Beard. The grand finale will be at

Expocosmética, where the best works will be presented.

Page 23: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

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side events

HAIR SHOWS

PARADES

PRESENTATION AND DEMONSTRATION OF PRODUCTS

WORKSHOPS

Page 24: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

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communication

SENDING OF PRESS RELEASES

PERSONALIZED CONTACT WITH SOCIAL MEDIA

DEVELOPMENT OF PARTNERSHIPS WITH MEDIA

TELEVISION BROADCASTING

DYNAMIZATION OF FACEBOOK TOOLS

MAPPING OF LEADERS’ OPINION

THEMATIC COMMUNICATION

TV

OUTDOORS

RADIO

MAGAZINES

MUPIES

PUBLIC RELATIONS

Page 25: BA S...work, have valued beauty, breaking down barriers and obstacles in a unique way, with the aim of improving the quality of life, individual beauty and well-being. The aim is to

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WWW.EXPOCOSMETICA.EXPONOR.PT/ EXPOCOSMETICA.EXPONOR

ROSA CATALÃO

Marketing Manager

+351 229 981 321

[email protected]

MARIA VIEIRA

Commercial Assistant

+351 229 981 479

[email protected]

PEDRO LEITE

Account Manager

+351 229 981 462

[email protected]

NUNO FRANCO

Lisbon Contact

+351 919 758 668

[email protected]

MIGUEL LÁZARO

Lisbon Contact

+351 919 743 682

[email protected]

CÉLIA FERREIRA

Leiria Contact

+351 917 578 547

[email protected]