b7fe6session plan e -bus

SESSION PLAN

Session No

Topic References Background Material

1. Introduction of the subject and explanation of the assignments and projects to be undertaken as part of the course.

Briefing on requirement of individual assignment (to be done on own time, outside college hours):

a) Each student to identify one company that have gained major competitive advantage on the basis of doing their business online may be chosen for the study.

b) The short summary of the report (max 1000 words) will be presented to the class on an assigned date.

c) Group projects (including Case Study analysis) are to be done as part of field work/ off hours work and would have major impact on internal assessment.

2 Descriptors/Topics

Foundation of E-commerce

Definitions Advantages and Limitations of EC;The Driving Forces behind EC

• Turban, Lee, King and Chung, Electronic Commerce- A Managerial Perspective, Pearson Education

The purpose of this unit, on

Benefits and Limitations of

e-business / e-commerce, is

to give the tools to answer

to people who question the

value, or purpose, of having

an online component of their

marketing program.

Most people appreciate the basic benefit that e-business may help them sell more, but beyond that they are not too clear – here we point out more benefits so it will become obvious that e-business is an advantasgeous thing

3 and 4 Impact of EC on business operations Launching a Business on the Internet;Internet Architecture

Awad Elias M, 2004, Electronic Commerce: From Vision To Fulfillment Prentice Hall, 4th Edition

Much research has been done on how e-commerce has allowed companies to integrate business processes and reduce operational costs. The intent of this study, however, is to understand how e-commerce has affected companies' abilities to serve the customers' needs and to raise their level of satisfaction.

5 and 6 The Life Cycle Approach;Understanding the Network Information Transfer on the net;

Ravi Kalakota and Andrew B Whinston, 2002, Frontiers of Electronic Commerce Addison Wesley

No one person, company, organization or government runs the Internet. It is a globally distributed network comprising many voluntarily interconnected autonomous networks. It operates without a central governing body with each constituent network setting and enforcing its own policies. Its governance is conducted by a decentralized and international multistakeholder network of interconnected autonomous groups drawing from civil society, the private sector, governments, the academic and research communities and national and international organizations. They work cooperatively from their respective roles to create shared policies and standards that maintain the Internet's global interoperability for the public good.

7 and 8 Hosting a web site • Turban, Lee, King and Chung, Electronic Commerce- A

There are a lot of uncertainties about buying web hosting. We know

Managerial Perspective, Pearson Education

because we have been doing it for several years. There are a lot of factors to consider, and it's hard to know which are most important. o learn what people want when they are looking for a web host.

E-Business Models, E- Marketing & E-Advertising

9,10,11 Descriptors/Topics

• E-business: Characteristics ;Models of B2B EC;E-advertising ;E-marketing; E-Tailing (Retailing in EC - B2C)


What are the implications of changes in marketplace structures for how we trade with customers and other partners?

Which business models and revenue models should we consider in order to exploit the Internet?

What will be the importance of online intermediaries and marketplace hubs to our business and what actions should we take to partner these intermediaries?

12,13,14

Business Models of Electronic Marketing; Online Customer Service;Global versus Regional Marketing


These days, the customer journey has grown more complex. Before making an online purchase decision, a customer may engage with many brands through many different media channels over several days.This module will focus on these issues.

15,16 Success & Failure of E commerce ventures,

• Turban, Lee, King and Chung, Electronic Commerce- A Managerial

The difference between a successful e-commerce venture and a "dot-bomb" is a mixture of many elements.

Perspective, Pearson Education

Most of them amazingly obvious. Of course, hindsight is an exact science. If we look at the mistakes of the past, we can ensure we don't make them again.

The major question addressed here is, how do we define "e-commerce success"?

E-Security & Electronic Payment Systems

17,18,19

Electronic Payment Media;Payment System Models


The emergence of e-commerce has created new financial needs that in many cases cannot be effectively fulfilled by the traditional payment systems. Recognizing this, virtually all interested parties are exploring various types of electronic payment system and issues surrounding electronic payment system and digital currency. This section will help understand these issues better

20 Class Test

21,22 Cyber BankingRavi Kalakota and Andrew B Whinston, 2002, Frontiers of Electronic Commerce Addison Wesley

.

Electronic Banking also known as Cyber banking, on-line banking, virtual banking, home banking includes all various banking activities conducted from home, office, on the road or in any location other than the bank premises. Electronic banking services range from simple bill

payment and account balance monitoring to securing a loan. Such services have been offered for quite some time but they depended on proprietary software and private network solutions. After the emergence of Internet it was possible for these services to be offered publicly.

The benefits are significant for both parties, banks and customers: For the bank it is a quick, inexpensive way of offering services, relieves personnel from the paperwork and offers 24-hour services, which no physical branch could offer. It may eventually lead to reducing the number of branches. The role of the remaining ones may be different, as they will be relieved from part of the transactional load and will, be allowed to redirect efforts to more productive activities such as financial consulting and other financial services.

23,24,25

Risks in Cyberspace Ravi Kalakota and Andrew B Whinston, 2002, Frontiers of Electronic Commerce Addison Wesley

Cyber security breaches can lead to devastating losses for companies across all sectors – both reputationally and financially: from loss of valuable data during an M&A, to loss of clients (through fear of cyber

security risks) as well as the potential for large fines from the ICO and other bodies for failure to adhere to data protection regulation; all factors that can have a serious and direct impact on the company’s future.

26,27,28

Protection and Recovery;Encryption


a working knowledge of fundamental data protection techniques for protecting data at rest, data in motion, and data in processing. Techniques include encryption algorithms and systems (symmetric, asymmetric, standard, digital certificates, and hashes), Steganography, data masking, and data obfuscation. The course will also examine access controls, availability, authentication, confidentiality, data integrity, and non-repudiation as well as defenses against DDOS and other data attacks. Security by diversity and security in depth will be presented as fundamental requirements. Formerly TECH 6350 Cryptography.

Legal and Ethical Issues

29,30,31

Taxation Issues;Legal Disputes

Awad Elias M, 2004, Electronic Commerce: From Vision To Fulfillment Prentice Hall, 4th Edition

examines legal, privacy and compliance environments facing organizations globally. Students will build an understanding of the complexities of these compliance and legal

obligations starting with a general foundation of laws and industry standards that apply across most organizations that handle sensitive data. Examination of industry verticals will expand the student's knowledge of particular federal and state regulatory and industry-based obligations. Course also examines the relevant laws and regulations with regard to law enforcement and civil investigation of digital crimes

32,33,34

Indian IT Act and Right to Information Act


35,36 Cyber Laws: A Global Perspective Awad Elias M, 2004,

Electronic Commerce: From Vision To Fulfillment Prentice Hall, 4th Edition

the ability to learn, understand, explore and acquire a critical understanding of the many issues that fall under the umbrella of the new area of socio-legal studies known as cyber law.It introduces the concepts and principles of professional practice in forensic computing, cybercrime investigation, policy development and legal aspects of the broader online environment. It contains a mix of online content,

applied research and hands-on practical experience.

M-Commerce & Global EC

37,38 M-commerce in Indian and global perspective;Market Place versus Market space


In the last few years, Mobile commerce has attracted considerable attention inIndia. It will enable millions of people around the world to access webinformation services easily. It is believed to be driving substantial changes in theway business is conducted in many industries, especially in informationtechnology, telecommunications, and financial services. In this paper theimportance of mobile commerce is argued because the m-commerce representsthe extension of the Internet beyond the static terminal of the personalcomputers, or even the TV, into a more nimble, anytime, anywhere andanyplace context. We attempt to prepare a deep overview on mobile and mobilecommerce in the Indian context

39,40 Virtual Communities;Global EC;Beyond e commerce


Revision

41 Foundation of E- • Turban, Lee, King and Chung, Electronic

commerce Commerce- A Managerial Perspective, Pearson Education

42 E-Business Models, E- Marketing & E-Advertising

Turban, Lee, King and Chung, Electronic Commerce- A Managerial Perspective, Pearson Education

43 E-Security & Electronic Payment Systems


44 Legal and Ethical Issues Awad Elias M, 2004, Electronic Commerce: From Vision To Fulfillment Prentice Hall, 4th Edition

45 M-Commerce & Global EC Ravi Kalakota and Andrew B Whinston, 2002, Frontiers of Electronic Commerce Addison Wesley

Student Learning Outcomes

Delete

1

• On the successful completion of this course the student will be able to understand and demonstrate evolution, role, function and impact of E commerce in global business operation. Use common models to describe business to business and business to customer transactions.

2• After study of this course students will understand business security issues, including internet risks, protections, privacy, policies, and emerging business practices on the Net.

3• Develop a view how to track electronic payment systems and various aspects of e-commerce transactions.

1

Knowledge: To acquaint the students with basic principles e-commerce and to develop a broad understanding of e-business and its dimensions, including driving forces and impact on business, individuals, culture, and global economics. Also, to know the various aspects of e-commerce transactions.

2Comprehension: To introduce practical aspects of ‘e-business models’ as it is being used more and more in business today. They will be able to Use common models to describe business to business and business to customer transactions.

3

Understanding: It will provide understanding of key concepts of E commerce dimensions, including driving forces and impact on business, individuals, culture, and global economics. Examine the evolution, role, function and impact of E commerce in global business operation.

4Analysis: To expose the students in designing and implementation of some e-business model like portal or vortals.

5Synthesis: This course aims at making students conversant with the key concept WWW, Internet and Internet technologies and applies these technologies in developing, understanding and promoting web business.

6Evaluation: Develop the ability to design the website, know the steps required for website planning and hosting it on various domains.

b7fe6session plan e -bus

Documents