b3 seminar: what's hot in social media - stephen creek
DESCRIPTION
An insight into the channels, platforms and tools that are helping brands achieve social media success. Stephen Creek will examine the latest social media trends and give advice on best practice across a range of social media.TRANSCRIPT
What’s Hot in Social Media
What’s HOT inSocial Mediaby Steve Creek
What’s Hot in Social Media
Today’s talk Stats on the big channels and networks
Recent Branded3 work
New sites & tools
What should you be doing?
Things to be aware of…
Something fun!
What’s Hot in Social Media
What’s hot? This guy…After only 7 days:
• Over 6 million views
• 12,900 likes
• 406 comments
What’s Hot in Social Media
Statistics
What’s Hot in Social Media
Why Social Media is HOT
Source: http://socialfresh.com/search-vs-social-infographic/
What’s Hot in Social Media
• Play.com’s Facebook fans spend 24% more than non-fans
• Facebook referral customers spent 30% more than an average customer in their first year of using the Play.com website
• Cider brand Bulmers says its fans are worth £3.82 a week more than non-fans, or £198.64 per year
• Eventbrite claims a Facebook share is worth £2.25 compared to £1.80 on Twitter
• Hitwise data shows that new Facebook fans are equivalent in terms of value to 20 extra visits to website
Why Social Media is HOT
via: http://www.digit-ally.co.uk
What’s Hot in Social Media
Why Social Media is HOT• Social shopping = purchases influenced and inspired by social media
• eBay research suggests social shopping is set to more than double by 2014
• Social shopping currently worth £1.6 billion (£210 million UK)
• Set to hit £3.3billion by 2014 (£290 million UK)
• Head of mobile shopping at eBay, Petra Jung:
“There’s a billion pound prize for UK retailers in using social to help customers make up their minds when they’re looking to buy something.”
What’s Hot in Social Media
Facebook137,644,000 unique visitors per month
Average monthly usage per person: 7 hours 45 minutes
Fastest growing Facebook populations:
1. France2. Japan3. UK4. Brazil5. India
What’s Hot in Social Media
It took Twitter three years, two months and one day to reach its first billion tweets.
IT NOW REPEATS THAT EVERY THREE DAYS!
What’s Hot in Social Media
“Twitter handles more search queries per month than Bing and Yahoo combined – 32 billion”
Source: Twitter internal data
What’s Hot in Social Media
Source: Twitter internal data
What’s Hot in Social Media
What’s Hot in Social Media
Google aiming to emulate the worldwide successof TED talks with its Big Tent discussions
The YouTube channel has only 368 subscribers and 33,000 views
By comparison, TED has 467,812 subscribers and over 127 million views
What is Google up to?
What’s Hot in Social Media
Infographics: “In principle, there’s nothing wrong with the concept of an infographic… but if the information it’s based on is simply wrong, then it’s misleading people.”
Social signals & search: Google can do “a relatively good job” of telling how many times a page has been shared/Liked/tweeted. But Google is a little leery of relying on social as a signal. Google crawls 20 billion pages a day.
Does Google+ help rankings?”Google doesn’t put a lot of weight on +1's yet” but will experiment.
What is Matt Cutts saying?
What’s Hot in Social Media
“The success of Google+ is business critical. It is the glue that binds our products together. If it doesn’t work, we’re dead.”
Google+ currently has 250million users and 1million brands as it approaches its first birthday.
“In theory, social interactions on Google+ will boost your PPC campaign in future”
“+1’d content will rank higher”
From the mouth of
What’s Hot in Social Media
A mobile version of Google+ for enterprise users
More administrative controls
Administrators can now set company-wide defaults for post restrictions
Restricted Hangouts to facilitate private meetings
Google for businesses
What’s Hot in Social Media
Recent Branded3 work
What’s Hot in Social Media
What’s Hot in Social Media
What’s Hot in Social Media
What’s Hot in Social Media
“Research from allfacebook.com and Edgerank Checker shows that, on average, 83% of your fans may not even be seeing your posts. Facebook suggest as few as 16% of fans are actually reached.
That might explain the tumbleweed feel you can get on Facebook”
Marie Page, smartinsights.com
What’s Hot in Social Media
What’s Hot in Social Media
New Sites & Tools
What’s Hot in Social Media
MentionMonitors real-time web and social web mentions for brand, industry, company, name, competitors or other keywords.
Free download
Unlimited number of alerts
Log in using Facebook or Twitter to reply directly to mentions through Mention
Free at the basic level (1,000 mentions a month) and has a tiered cost plan based on usage
What’s Hot in Social Media
Medium“We believe that good design supports the purpose (not just the appeal) of content, so Medium is diverse in look and feel—ranging from different types of articles to images to, eventually, much more.”
Evan Williams
What’s Hot in Social Media
LoveIt…the new Pinterest?
• Private collections
• Doesn’t claim rights to your content
• Took a few days to get to 10,000 users (compared to Pinterest’s 9 months)
• Generates suggestions based on your interests
What’s Hot in Social Media
Fancy- Allows you to see
prices
- Exclusive deals
- Perfect monetisation of social?
- User base of over half a million within two months of launching
- Generates more content than Pinterest, average of 66 posts per user (compared to 3)
What’s Hot in Social Media
Location-based networks
What’s Hot in Social Media
News curation networks: Waywire • Turning web users into news
editors
• Register with an email address, sync up your social accounts to distribute your news
• Invite only at the moment
• In future, users will be able to cut original news clips to create their own take on breaking world news
What’s Hot in Social Media
Social TV• Apps that allow viewers to
check in to TV shows are popular in the States
• The likes of Viggle offer users movie tickets, music, gift cards and special discounts on products
• Zeebox is the most popular UK equivalent, offering enhanced viewing through live stats and interactive competitions
• Trendrr provides social data around TV
What’s Hot in Social Media
What should you be doing on Social Media?• Creating content (preferably exclusive)
• Making unique offers to your audience
• Innovating
• Running regular campaigns
• Driving engagement as well as growth
What’s Hot in Social Media
Things to be mindful of…
What’s Hot in Social Media
Things to be mindful of…
What’s Hot in Social Media
Things to be mindful of…
What’s Hot in Social Media
And finally…Something fun! Wolframalpha.com
