b2b reference guide for company makers
TRANSCRIPT
CREATEyour venture
B2B VENTUREREFERENCE GUIDE FOR
COMPANY MAKERS
DO WHAT YOU LOVEWE DO THE REST
V a l i d a t ey o u r I d e a
p a r t 1 .
WHY are we doing it?Believe, vision - the core
People don't buy WHAT you do!People buy WHY you do it!
DESIGN THINKINGinvest your time to learn it
This is the framework that you needon your venture journey
B2B Start-up is not B2C oneMVP is much further...
Sales cycle is longer, more complexneed different communication...
‚I believe the absolute best way tostart a business today is not bylaunching a product, but by creating asystem to attract and build anaudience.’
Joe PulizziFounder at Content Marketing Institute, Author of Content Inc.,Speaker & Entrepreneur
Gain insight of yourMarket/Customers/Competitors
Make your first draft about yourmarket segment/customers
Create a customer journey map (try toundestand what your customer feel!)
First Strategic overview:Business Model Generation
Build a Compelling Value Proposition
Spend At least 50% of your time withyour customers!
Next Session is about PRODUCT DEVELOPMENT
create your venture
B2B VENTUREREFERENCE GUIDE FOR
COMPANY MAKERS