b2b promotion adformatie group

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B2B Campaign Case Adformatie Plan Your Way to Max. Exposure Client Personnel: Bohemia Personnel: Anna Commandeur Hessel Sutterland Marco de Boer Paul Oram Tom Lawrence

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Bohemia Amsterdam develops B2B promotion material for the Adformatie Group.

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Page 1: B2B Promotion Adformatie Group

B2B Campaign Case

AdformatiePlan Your Way to Max. Exposure

Client Personnel:

Bohemia Personnel:

Anna CommandeurHessel SutterlandMarco de BoerPaul OramTom Lawrence

Page 2: B2B Promotion Adformatie Group

SituationTo reach somebody in the Marketing Communications industry you simply need Adformatie Group. !ey have a product for almost every kind of Marketing Communication professional like magazines, websites and events.

“But where can we find my exact target group?”

Page 3: B2B Promotion Adformatie Group

Target• Open all media to advertisers

• Visualize the importance of Adformatie Group

• Sell ads.

Target group

• Marketing Communications professionals on client & contractor side

• Advertisers in the MC industry

• Exhibitors

Page 4: B2B Promotion Adformatie Group

Strategy & ConceptAdformatie ‘owns the streets’ of Marketing Communication through their channels like magazines, websites and events. We placed each kind of Marketing Communication professional in their own neighborhood. Whether you live in Creativity Street or Sale Harbor, you’ll be found on our MarCom Map.

Page 5: B2B Promotion Adformatie Group

VisualsPlan Your Way to Maximum Exposure

MediaBoxLeafletPosterMusic CDPrice list

Page 6: B2B Promotion Adformatie Group

Portfolio KitDM and Promotion Package

Page 7: B2B Promotion Adformatie Group

Leaflet annex PosterMap of MarCom Capital

Page 8: B2B Promotion Adformatie Group

Leaflet annex PosterMap of MarCom Capital

Page 9: B2B Promotion Adformatie Group

Leaflet annex PosterOverview of Media

Page 10: B2B Promotion Adformatie Group

ResultsBack in 2009 we weren’t so keen on results. Not that we didn’t care, we simply forgot to ask.

Sorry for that.

Page 11: B2B Promotion Adformatie Group

Make a Mark.For more information: Hugo Kalf [email protected] Roest [email protected]

Bohemia AmsterdamSint Pieterspoortsteeg 23a1012HM Amsterdam, Netherlands

+31 [0]20 42 33 555bohemiaamsterdam.com

Page 12: B2B Promotion Adformatie Group