b2b online marketing iran - opportunities and how-to
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Online Marketing
Marketing Systems and Services
Technology
Customer Care
Institute of Intercultural competence
Design and Video
B2B Online Marketing Iran Opportunities and How-To
B2B Online Marketing in IranStatus Quoeffective world Group, 2015-04-13
Iran Facts
April 13, 2015 effective world Group | Online Marketing in Iran 3
Top 15 Sites Rank in Iran (world)
Google.com 1 (1)
Yahoo.com 2 (5)
Blogfa.com (blogger.com) 3 (203)
Varzesh3.com 4 (358)
Aparat.com (youtube) 5 (541)
Facenema.com (Facebook) 6 (741)
Digikala.com (Amazon) 7 (714)
Wikipedia.org 8 (6)
Mihanblog.com (blogger.com) 9 (739)
Ask.com 10 (48)
Adcash.com 11 (51)
Farsnews.com (CNN) 12 (856)
Popupads.ir 13 (1353)
Tabnak.ir (CNN) 14 (1088)
Alibaba.com 15 (46)
Iran
Population 75 M
Internet Users 40 M
Internet Penetration in % 53%
Access via
ADSL 13 M (32.5%)
Cell phone 11 M (27.5%)
Fiber 6.1 M (15.2%)
Dial-up 7.0 M (17.5%)
Wimax 2.8 M ( 7.0%)
Import Export Facts
Iran Import
Gold 13.0%
Wheat 3.3%
Semi-Finished Iron 2.6%
Corn 2.4%
Rice 1.9%
Industrial supplies
Capital goods
Import Partners
China 21.0%
Turkey 19.0%
South Korea 12.0%
Germany 6.2%
India 5.0%
Volume $63,200 M USD
April 13, 2015 effective world Group | Online Marketing in Iran 4
Iran Export
Crude Petroleum 72.0%
Petroleum Gas 3.4%
Refined Petroleum 3.4%
Ethylene Polymers 3.3%
Iron Ore 2.4%
Fruits and nuts
Carpets
Export Partners
China 35.0%
India 19.0%
South Korea 12.0%
Japan 11.0%
Italy 4.1%
Volume $51,100 M USD
Online Marketing
April 13, 2015 effective world Group | Online Marketing in Iran 5
Google AdWords is blocked in Iran by the government and visitors cannot click on ads in most cases. Only people with uncensored access or VPN can click.
There are some popular domestic local websites with advertising options like:
Banner Advertising,
Email Marketing,
Blog Advertising,
Social Networks
All new online stores need to be registered with a division of the Ministry of Commerce and need to have a physical address in Iran.
Some Online Channels & Costs
April 13, 2015 effective world Group | Online Marketing in Iran 6
Website Alexa Rank (Iran) Est. Monthly visits Visitors Content Cost in USD
Tabnak.ir 14 9.6M General News - Conservative $200- $4,500 monthly flat rate
Asriran.com 25 5.8 M General News - Conservative $400 - $1,000 monthly flat rate
Alef.ir 81 1.8M General Run by a parliament member $500 - $1,000 monthly flat rate
Den.ir 184 1.2M Managers Economics $500 – $1,600 monthly flat rate
Cloob.com 24 4.2 M Youth Social Media $700 - $4,000 monthly flat rate
Aparat.com 5 13M Youth Video 1$,000 – $10,000 monthly flat rate
Farsnews.com 14 8.8M General News - Related to Sepah $2,000 – $10,000 monthly flat rate
Social Media
April 13, 2015 effective world Group | Online Marketing in Iran 7
BloggingOver the last 15 years, blogging has emerged as one of the most important digital media vehicles in Iran. Iran is home to more than 2.5 million blogs.
Twitter - Microblogging Iran is one of the largest Twitter nations worldwide. About half a percent of all tweets are posted by Iranian users, despite direct censorship by the government.
FacebookThere are no official statistics on the total number of Iranian Facebook users, but due to government censorship a few domestic, but popular, social networks have emerged, such as facenama.com and cloob.com.
Total Tweets by Country
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Source: sysomos.com
Country % total tweets contributedUSA 56.59
UK 8.09
Brazil 6.73
Canada 4.36
Australia 2.63
Indonesia 2.34
Germany 1.58
Japan 1.47
Netherlands 1.10
India 0.97
Mexico 0.90
Singapore 0.88
Philippines 0.85
France 0.64
Ireland 0.60
Spain 0.57
New Zealand 0.51
Malaysia 0.47
Italy 0.44
Iran 0.41
World Map of Social Networks (Dec. 2014)
April 13, 2015 effective world Group | Online Marketing in Iran 9
Facebook QZone V Kontakte Odnoklassniki Twitter Facenama Draugiem
Source: Alexa
Quote from FT.com
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With a tech-savvy young population – 70 per cent of Iranians are under 35 – the country’s internet and mobile phone penetration rates are among the highest in the Middle East at 55 and 126 per cent, respectively. An efficient local debit card system has boosted public trust in online payments in recent years.
Source: http://www.ft.com/cms/s/0/e44136e6-3cdb-11e4-9733-00144feabdc0.html#axzz3WehxQG54
Percentage of Websites Blocked in Iran by Category
Censorship of the Internet in Iran
April 13, 2015 effective world Group | Online Marketing in Iran 11
Source: http://thenextweb.com/me/2012/03/23/the-current-state-of-internet-access-from-inside-iran/
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Adult Arts News Society Shopping Computers Games Kids andTeens
Regional Business Sports Health Recreation Science Reference
Four Recommendations for Iran
1. Start with a Low-Budget SEA Campaign
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Due to payment issues and the declining value of the IRR versus USD, there is almost no competition over popular keywords in CPC programs.
With a well-designed campaign you can expect to pay less than 50 Cents per click for keywords for which you would usually have to pay over $5 per click.
2. Connect with Your Customers
April 13, 2015 effective world Group | Online Marketing in Iran 14
Internet access is severely censored by the government, but Iranian surfers can easily access blocked content using VPN.
They actively check their Facebook and Twitter accounts and share their feelings on these platforms. You therefore need to manage your accounts on popular social media websites as well as on local ones.
3. Emphasize Your Global Leadership Status
April 13, 2015 effective world Group | Online Marketing in Iran 15
Iranians like to do business with leading companies and to use high quality services and products.
Focus on your global presence and highlight this in your marketing messages.
4. Banner Advertising on Popular Websites
April 13, 2015 effective world Group | Online Marketing in Iran 16
Iranians are curious about politics and like to be updated on world issues. Do not forget to reserve your placement on the top Iranian news channels. Nevertheless, choose carefully. Almost all the popular news websites are connected in some way to a political party and you need to make sure the majority of your target audience belongs to the appropriate group, otherwise you might harm your image significantly.
www.tabnak.ir
www.farsnews.com
www.asriran.com
www.mehrnews.com
www.den.ir
effective world Services in Iran
April 13, 2015 effective world Group | Online Marketing in Iran 17
Online Marketing Advise on the strategic planning process Optimization of online marketing in Iran Implementation and care of the online marketing campaigns in Iran• SEO• SEA• Re-marketing• Video ads• Catalogues• Social media
Marketing Systems and Services Online market research for specific products Research into the online marketing activity of competitors Status quo of the website on the Internet in Iran (ranking, visibility)
effective world Services in Iran
April 13, 2015 effective world Group | Online Marketing in Iran 18
Mailing Solutions Consulting and implementation of mailing solutions (mail-shots, newsletter) Simple mailing or professional mailing solutions Processing: editing, testing and sending Analyzing and reporting
Web Content Service Managing, updating the website via WordPress, Typo3, Joomla, Drupal, sitecore, ... Translations (Persian <-> English) Media (video, text, images) upload, download
Cross – Cultural Adaptation Cross-cultural adaptation of the design of promotional materials (website, brochures, etc.) Edit / optimize copywriting Video editing, add subtitles in various languages
News Distribution Copywriting, translation Distribution of news, press releases on Iranian social media and industrial or political portals, ... Control of the distribution
Contact
effective world (Singapore) Pte. Ltd.
11, Woodlands Close
#04-37 Woodlands 11
Singapore 737853
T: +65 6635 6272
+65 6635 6273
F: +65 6635 6271
www.effective-world.com
April 13, 2015 effective world Group | Online Marketing in Iran 19
Copyright
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Foto: Ernst Fesseler, 2012
Design: Ziran Xie, 2014
Text: effective GmbH
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