b2b online digital transformation 2016
TRANSCRIPT
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B2B Online
Where Are You inYour Digital Transformation?
Understanding Your Company’sDigital Needs Right Now
Stephanie PikeVice President Customer Experience and Digital Marketing
Mark HammerschickSenior Manager, Online and Channel Merchandising
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Today is a Big Day!
FOR INTERNAL USE ONLY - DO NOT DISTRIBUTE OUTSIDE OF RICOH
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About Ricoh
Global and US presence Global technology company Global MFP market share
leader Leader in document
management Commitment to ethical and
sustainable behavior
ServicesSubsidiary of RCL, a 2016 World’s
Most Ethical Company
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Welcometo theNew World of Work
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from selling products…
A Migration
…to delivering solutions
and services
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The Urgency of Transformation
74% of business buyers told Forrester they conduct more than half of their research online before making an offline purchase.
- B2B Buyer Journey Mapping Basics, May 2015 Forrester Blog by Lori Wizdo
Why should I care?
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3 Year Roadmap: The Starting Plan
Fix the Basics
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ProcessPeople
Technology
• Proven methodologies
• Change management
• Quality control
• Using latest tools
• Supportingall platforms• Client
relationships• Management• Experienced
consultants
It’s All About Three Things
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ProcessPeopleTechnolog
y
Organizational Performance
People Transformation
People (engaged)using great processand technology
Organizationalperformanceper investment
People are the force multiplier
Process withtechnology
Technology alone
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Process Transformation
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Technology Transformation
Content Management Systems Ecommerce
Testing & Analytics
Site 6 Site 7 Site 8 Site 10Site 3 Site 4Site 1 Site 2
Content Delivery Network
DAM
Images Videos Search Browse Templates Content AuthoringSocial Listening
PersonalizationContent Syndication
Cart & Checkout Account Mgmt Catalog Mgmt
API Gateway (SOA)
ERP External Services
Item
Supply Chain
CRM
PricingInventory
Customer
Site 9
Site Search
RForce
RQuote
Site 5
Responsive
CPQConfigurator
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Where are you along the journey?
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Questions?
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