Pardot + Data.com: Deliver Personalized Marketing at ScaleMarketers oftentimes face challenges that prevent them from personalizing at a large scale, see B2B Market processes through demos and case studies of companies using Pardot and Data.com.

• 9:00 AM–9:40 AM • Marriot Marquis, Club Room • Chris Heiden, Salesforce.com; Billy Cripe, Field Nation

State of the Marketing Cloud Panel DiscussionKey leaders in the Marketing cloud space o�er an insider’s perspective on how the platforms are evolving.

• 11:00 AM–11:40 AM • Palace Hotel, Twin Peaks • Adobe; SAP; Oracle; Demandbase, Salesforce.com, Google

4 Ways to Dominate Your B2B Marketing Database: Marketing’s Greatest AssetLook deeper at big data and understand how many contacts you are losing and where they are going. Learn to get the most from every lead and customer before they are lost.

• 4:00 PM–4:40 PM • Palace Hotel, Grand Ballroom – Rose • Mathew Sweezy, Salesforce.com; Forest Baker, LinkedIn

The Basics of B2B Social MediaLearn the fundamentals of B2B Social media and how it’s no di�erent than B2C.

• 10:15 AM–10:55 AM • Palace Hotel, Grand Ballroom – Concert • Erling Amundson, Symantec Production Org; Sherri Maxson, DMI

5 Ways to Build a Global Content Marketing TeamLearn 5 ways to grow and sustain a global content marketing team in a world that is now dependent on bringing personalized content to the consumer.

• 10:30 AM–11:10 AM • Palace Hotel, Grand Ballroom • Kyle Lacy, Salesforce.com; Rebecca Lieb, Altimeter Group; Carlos Abler, 3M; Todd Wheatland, King Content

3 Keys to Measuring Marketing and Sales SuccessLearn about the use of data visualization and intelligence solutions to accurately view and measure leads, campaigns, and opportunities within the pipeline.

• 11:30 AM–12:10 PM • Marriott Marquis-Yerba Buena – Salons 13, 14, 15 • Meredith Brown, Salesforce.com; Ashwini Govindaraman, Salesforce.com

How to Create a Complete Customer Lifecycle with Marketing AutomationWith a changing customer lifecycle, learn how marketing teams need to adapt and how Pardot marketing automation is assisting in continued engagement throughout the customer life cycle.

• 9:30 AM–10:10 AM • Marriot Marquis, Yerba Buena – Salons 13, 14, 15 • Keva Meyer, BlueCross BlueShield of MN; Mark Halvorson, BlueCross BlueShield of MN; Mary West, Salesforce.com

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

Pardot + Salesforce: Closing the Gap Between Marketing and SalesSee the benefits of marketing and sales working together and learn best practices.

• 2:00 PM–2:40 PM • Marriot Marquis, Club Room • Derek Grant, Salesforce.com; James Kenler, CareerBuilder

Accelerate Pipeline with Pardot: Salesforce B2B Marketing Automation SolutionPardot, a new B2B Marketing Automation system describes how the implementation of marketing automation to your CRM will create e�cient and successful lead generation and movement through the funnel.

• 12:45 PM–1:25 PM • Marriott Marquis-Yerba Buena – Salon • Adam Blitzer, Salesforce.com; Doug Johns, Precor, Derek Grant, Salesforce.com

Collecting Data in Real-Time and Making It ActionableLook at various companies’ usage of real-time, relevant marketing.

• 2:00 PM–2:40 PM • Palace Hotel – Presidio • Amber Martin, GovX, Inc.; Shannon Van Buskirk, GovX; Danny Green, Salesforce.com

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2ManorWest

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7MarriotMarquis

8AmberRestaurant

9PalaceHotel

10Anchor &Hope

11Demandbase Office

DemandFans Dinner (Customer invite only) • 6:00 PM • Anchor & Hope, 83 Minna St. San Francisco, CA 94105

Fireside Chat with Marc Benioff and Tony Prophet • 12:30 PM–1:30 PM • Yerba Buena Center for the Arts

Tony Robbins • 3:30 PM–6:30 PM • Moscone Center West – Product Keynote Room

MONDAY

Special Guest Speaker: Hilary Rodham Clinton • 9:00 AM–10:30 AM • Moscone Center South – Main Keynote Room

Welcome to the Customer Success Platform with Marc Benioff & Special Guests • 1:30 PM–3:30 PM • Moscone Center South, Main Keynote Room

TUESDAY

Marc Benioff & Parker Harris Q &A • 2:00 PM–3:00 PM • Moscone Center South – Main Keynote Room

THURSDAY

B2B Must-See Sessions

Demandbase @ Dreamforce

Keynotes & Concerts

Dreamforce Gala & UCSF Benefit Concert Presenting Bruno Mars • 6:30 PM–10:30 PM • Civic Center, Civic Center Plaza

Breakfast with DemandbaseEscape the chaos of Dreamforce at an oasis of mimosas, co�ee, and catered breakfast at Demandbase HQ! RSVP Required.

• 8:00 AM–10:00 AM • 301 Howard St. San Francisco, CA 94105

Lunch Roundtable Topic: Sales & Marketing AlignmentJoin us for lunch to discuss best practices in bridging the great divide between sales & marketing.

• 11:30 PM–1:00 PM • Yerba Buena Center (Look for Demandbase!)

DreamforceOctober 13-162014

THE

B2B MARKETER’S GUIDE TO

7 Advanced Tips for Lead Nurturing SuccessLearn some useful tips on how to move leads through the sales funnel using automated lead nurturing.

• 3:00 PM–3:40 PM • Palace Hotel, Grand Ballroom – Rose • Mathew Sweezy, Salesforce.com

Connecting the Dots: Customer Engagement Through the Email Marketing LensLearning why email marketing is more important than some people think.

• 4:00 PM–4:40 PM • Palace Hotel, Grand Ballroom – Rose • Dan Zucker, Autodesk; Blake Menezes, Autodesk

B2B Marketer’s Roaring 20’s Party • 9:00 PM–12:00 AM • Manor West, 750 Harrison St. San Francisco, CA 94107

RSVP to Reserve Your Spot! Visit demandbase.com/dreamforce

MONDAY WEDNESDAY

@Demandbase #B2Bmarketing

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Meet us at Booth #N2121 in North MosconeDemand a demo of our latest o�ering!

Dreamcharge Station to Refresh, Refuel, Recharge• Oct. 14–16, 1:00 PM–5:00 PM

• Amber Restaurant, 25 Yerba Buena Lane

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