STOCK GRAPHICS SUCKdon’t do it

http://justcreative.com/2008/09/30/top-7-most-cliche-stock-images-used-in-web-design/

REMOVE THESE IMMEDIATELY

arlingtonbusinesssolutions.com

CLICHÉ COPY + CLICHÉ STOCK IMAGE = LAME

Could be any brand…• Generic graphic choices

• Common color choices

• Typical copy

VERSION 1 W/STOCK PHOTOS

Getting closer…• Duotone Stock Graphics

• Custom icons

• Stronger brand colors

VERSION 2

tekserve.com• Proprietary photography

• Bold colors

• Matches all current materials

• Even when you can’t see the

Tekserve logo, you can still

tell it’s our brand

TODAY

Largest & oldest Apple Specialist Founded 1987 Apple Repair Apple Sales Audio & Video Systems Specialists iPad Deployment Experts

CELEBRATEYour Clients, Your Vendors, Your Employees

Subheader• Bullet 1

• bullet 1.1

• bullet 1.2

• bullet 1.3

• bullet 1.4

• Bullet 2

• Bullet 3

• Bullet 4

http://www.behance.net/maureenkelleher

TYPICAL DIRECT MAIL

COPYshould sound like you

…a leading provider of technology solutions for professionals in a variety of markets.

Sounds just like…everyone else

WHAT YOU DO IS NOT UNIQUEtell us why YOU are unique

WHO IS YOUR CUSTOMER?why are they loyal to you?

Communicate Who You Are + To The Right Customers Clearly = Marketing

FIND YOUR VOICEActivity #1

Give Me 10 Words…Don’t Use Any of the Same Ones As Your Competitors• Knowledgeable

!• Creative

!!!• Friendly (Best Case Scenario vs. Reality)

!!

• Expert

DESCRIBE YOUR COMPANY

!• Opinionated

!• Multi-Talented

• Passionate

• More house bands per square foot

!• Problem-Solvers

• Talented Technicians

!• Experienced

• Pro

• Authority

Tekserve’s 10 Words• Original

• Opinionated

• Passionate

• Iconoclastic

• Independent

• Passionate

• Talented

• Informed

• Experienced

• Eclectic

WHAT’S YOUR WORD LIST?

Is your brand…• Urban?

• Country?

• Fun or Funny?

• High Tech?

• Serious?

• What age group?

• What ethnicity?

WHAT’S YOUR ATTITUDE?

Everyone else says “Upgrade to Premium” Buffer Shows Their Attitude With “Awesome”

HEADLINE & SUBHEADActivity #2

Portable External Hard Drives for Mac Backup • 500GB Capacity

!• USB 3.0 & FireWire Ports

!• Portable

#1 FEATURES BECOME BENEFITS

!• Room for 142,000 Selfies

!• Connects to Any Mac

!• Backup anywhere, no power outlet required

What makes you different?• We’ve got a large selection

• Meh. How about curated selection?

• We only carry Mac compatible drives

• We’ve tested all the drives we carry

• We’ve been helping people backup their Macs since 1987

#2 WHY YOU

Plus “Call To Action”• Backing up is a good habit

• There are two types of people in this world, those that have lost

data and those that will.

• Your warranty doesn’t protect your data

• Data recovery is really expensive

• Someone cries in our store every day about their lost graduate

thesis

• Buy it / Get it / Own it

• Learn More / Find Out

#3 WHY NOW?

WHAT, WHY, WHY NOW?

#4 PUT IT ALL TOGETHER

We have a great selection of external hard drives of all sizes that work with your Mac. These drives are portable but powerful and fit in your pocket.

Don’t sound like anyone else…

#5 REDRAFT FOR VOICE

Backup Before You Pass GoThese hard drives are powerful & portable with lots of space to protect all your files.

If you sound like my competitor…FAIL

#6 CUT TRANSITION WORDSBackup Before You Pass GoThese hard drives are powerful & portable with lots of space to

protect all your files.

!Backup Before You Pass GoProtecting your vacation photos one bit at a time—ask us how.

Do you sound like anyone else?• An external hard drive allows you to clone your data so you have

two copies of all your files. (Boring sentence structure!)

• Everything you love in two places at once—external storage keeps

your digital life running no matter what happens IRL.

• Leave no file behind.Capacious, powerful, portable, pocket drives.

#5 STYLE, ALLITERATION, SENTENCE STRUCTURE

Pull your sentences apart from the inside out. Try using em dashes or ellipses to vary structure.

Don’t Look Like ANYONE Else• Create Guidelines For Your Brand

• Colors

• Logos

• Fonts

• Graphics

• Hire the Best Graphic Designer You Can Afford

BRANDING

You will work with many people over time on your brand Create clear guidelines now to save time.

TELL YOUR REAL STORYbecause people remember stories not statistics

119 West 23rd Street | 212.929.3645 | tekserve.com

THE BASICS75% of users admit to judging a company’s credibility

based on their website’s design

If you can cover up your logo and you look like any of your competitors …FAIL

HOMEPAGES

REDESIGN RESULTS

65%

Page Views up 74%

Business Contact Form Completion Up 33%

10X Service Page Traffic Increase

Kill Your Content Slider with a Mega Image

HOME PAGE

• Must Be Responsive

• No STOCK Images

• Faces Draw Focus–Caution

• Video is the New Hotness…Test It

No Longer Optional…• Cross-Browser Compatibility

• Responsive

• 60-120 Second Video Demo

• Working Site Search

• Customizable Landing Pages

WEBSITE REQUIREMENTS

Do you have?• Email Signatures: Can’t use image attachments and

must be consistent across entire organization

• LinkedIn Profile Language: Standardize how every

employee describes your company online

• Proposal Template

• Document Template

• Keynote/PowerPoint Template

DIGITAL STATIONARY

Requirements• Customization

• List Segmentation

• Drip Campaigns

• Mobile-friendly Template

• Customer Database Integration

EMAIL CAMPAIGNS

CRASH A CONFERENCEoff-site events, meetings, gifts, tour

!• 100 NAB Survival Kit Gifts

• Tekserve Branded Liquid Flight Bag

• Eye Drops

• Breath Mints

• Pain Reliever

• Hangover Cure

• Vitamines

• Aspirin

• Hand Sanitizer

• Stain Remover

• Tekserve Pen

• Safety Pin

• iOS 7 FAQ

• Holiday Gifts

GIFTS

THROW YOUR OWNparty

Vendor Sponsored• 12:00PM: Registration & Networking

• 12:30PM: Presentation from Mutual

Customer during Lunch

• 12:45PM: Presentation from Tekserve

• 2:00PM: End

EXECUTIVE LUNCH

ADOBE ANYWHERE DAY

• 300 Registrants, 200

Attendees

• 10 Vendor Booths

• 1 Keynote

• 2 Workshops

• 3 Vendor Presentations

• 100% Vendor Funded

May, 2013

I do speaking & consulting…jaz@jazminhupp.com jazminhupp.com @jazminhupp