Supercharge Your Marketing and Sales Efforts

B2B Marketing Analytics, an add-on to Pardot, offers advanced analytics for the data-driven marketer. This app consolidates marketing and sales data in one place to instantly view and report on key metrics, share insight across teams, and take data-driven actions to maximize marketing and sales efforts.

Know Your Key Metrics at a Glance

Empower your entire team with relevant data and see how marketing efforts drive sales revenue. B2B Marketing Analytics provides you with three, out-of-the-box customizable dashboards that pull data from Pardot, with the ability to plug in Sales Cloud and third-party data sources for a single view of your marketing and sales data.

Explore Your Data Easily

Slice and dice the numbers, create granular views or side-by-side comparisons and save them as lenses so you can reference them in the future. Analyze your data and really understand how your campaigns are performing and how prospects and customers are engaging with specific assets or programs, then tie this engagement to actual sales results.

Act on Your Insights Instantly

It’s not just about data, it’s about actionable insights. See which marketing tactics are most engaging and deliver the most revenue, so you can easily make data-driven decisions. Share insights from any device, and instantly take action as a team to improve marketing and sales effectiveness.

B2B Marketing AnalyticsAdvanced Marketing Analytics by Salesforce Pardot

Out-of-the-Box, Customizable Dashboards

Have a full-funnel view of your business in one place, and create role-based dashboards for your team members. Report on your pipeline, revenue, lead sources, campaign effectiveness, and more.

Save Custom Views of Data

Drill in and create granular views of your data and save as lenses to track progress on an ongoing basis.

Connect Third-Party Data Sources

Get a single view of marketing and sales data and streamline reporting on a single platform.

Share Insights Directly from the App

Get insights and immediately share them with team members directly from within the App.

B2B Marketing AnalyticsAdvanced Marketing Analytics by Salesforce Pardot B2B Marketing Analytics Functionality

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48%

increase in marketingproductivity

38%

increase in prospect engagement

32%

increase in qualifiedleads

34%

increase in marketing ROI

On Average, Pardot Customers See...

34%

increase in sales revenue

Ready to see what B2B Marketing Analytics can do for your business?

Request DemoFind out how the powerful capabilities of B2B Marketing Analytics could impact your business! Access more product details here or schedule a live, personalized demo with a Pardot representative.