BUSINESS F R
BUSINESS1
Are you a
?
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Just a few years ago…
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Business was all about - make something and sell.
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If you had a song. You had an audience.
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Businesses sold to
Businesses
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to
Madeproducts
Marketed
Sold
Pitched
Businesses
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We even created a B2B language
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to
Our actions were ‘left to right’
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I L VE MEIt was all about
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Everything was just fineUntil……
11Something happened !!
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We steppedInto the
DIGITAL era
13Society, Technology and behavior is changing
14Old ways of making stuff and selling is not working!
15Customers have taken charge
16They are telling us what they like. And don’t’.
If only you choose to listen.
If you don’t, verdict is clear
Your Products and services don’t matter.
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to
Left to right thinking is melting away
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Perhaps we need a new narrative
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Shall we tryusing FOR?
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F R A preposition:
That “Stands for ‘Purpose"
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F R opens the trust plane
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When you do something F R somebodyyou show you care.
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Injects EMPATHYInto every
action in yourBusinessFOR
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Language encodes thinking.Thinking drives behavior and actions.
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Business F R BusinessShifts focus from you to the customer.
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It can help breed new kind of leaders
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The ones who lead with the he rtAnd think ‘eco-systems’
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Creating purpose driven business models
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Pushing even a soda company to couplePerformance with a purpose
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Creating happy employees
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Keeping every stakeholder happy
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Maybe even leaving this place better thanhowwe found it
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That dream can take shape…
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By changing our language.
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So as to shift our thinking
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In order to change our behavior and actions
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To care for employees, customers & community
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And that first step can begin with…
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F R The preposition
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BUSINESS F R
BUSINESS
Are you on board?
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Agility Nexuswww.agilitynexus.com
Mag RajasekaranThe B4B Guy in Singapore
[email protected]