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B2B Growth Hacking Tac2cs for Lead Genera2on
07 JUIN 2016 - #LIVESTORMTALKS - EN - 35MIN
Gilles Bertaux • CEO @ Livestorm
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Gilles Bertaux CEO @LIVESTORMAPP
Ex. Growth @ Mention + Designer @ TOTEMS My twitter: @gillesbertaux
🖖
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What we’ll cover• Why you have to be legit and how
• How to find a good source of leads
• How to automate. Wisely.
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B2Bs should stop worrying about geEng the word out too soon.
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We’re Livestorm. We do browser-based webinars for sales and user training.
Click to learn more.
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You should care about what’s being said about you instead.
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You should (beJer) be an expert on your industry. Be the
{{industry}} guy in the room.
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A product built by experts > any other product
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Hang out with the cool kids. Produce your own content.
Get quoted.
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Become a webinar expert
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How we used Quora. One post a day keeps the doctor away!
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How we used Quora. One post a day keeps the doctor away!
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How we used Quora. One post a day keeps the doctor away!
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15% clics and 26% conversion on each visit from Quora.
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What if I told you could generate content && leads at
the same 9me?
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Webcasts
Live shows
Event coverage
Live video AMAs
Onboarding sessions
Webinars
Workshops
0
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Highest conversion % Lead genera2on scalability Content repurposing Huge amount of data*
*When done right!
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Ideal workflow is 1h a week. Look for a tool that does the
heavy liYing.
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Now is the perfect 2me to start building your exper2se.
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How to find a public never-ending source of leads.
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PROBLEM #1
You are a one man sales && marke9ng && support team.
Be smart.
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Find a source of leads you can almost automate.
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Aut
omat
ion
leve
l
Risk of high volume of crappy leads
Sweet spot Too much waste
You’re doing it wrong
You’re not doing anything
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PROBLEM #2
You’re broke.
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This is how I picture myself on the Internet lately:
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Expensive SaaS marketing tool pricing page #837
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DIY marke2ng Poach scripting, low-cost leads enrichment…
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Poaching your compe2tors customers. Meet Livestorm’s PoacherBot.
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Scrap a public source of leads & fetch the info we need
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HTTP request to Zapier web hook & send to spreadsheet
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Auto clean the data & generate reach out link
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Clearbit is awesome. But you’re broke. Enrich your leads for free.
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Meet Mattermark. It has a search engine. 🚀
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Yummy data. Yummy data everywhere.
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https://mattermark.com/companies/stripe.com
😉👌🤖
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=IMPORTXML(https://mattermark.com/companies/DOMAIN.COM;XPATH)
Quick version using Spreadsheet
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Advanced w/ Wa2r + PhantomJS
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Endless possibili2es Host and use an API, enrich CSVs, push as HTTP requests etc.
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With great automa2on comes great crea2vity && control.
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How to properly automate your reach out process
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Automate the process, ease up the profiling.
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Comment this webinar on Twitter: #rumblewebinars
Enrich a profile and reach out in less than 5 minutes.
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javascript:var xhr =
new XMLHttpRequest();
var data = JSON.stringify({ lead: document.domain, title: document.title });
xhr.open("POST", « https://zapier.com/hooks/catch/XXXX/XXXX/« );
xhr.send(JSON.stringify(data));alert("Pushed " + document.domain + "to Zapier successfully!");
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Spreadsheet processing
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=HYPERLINK(« https://docs.google.com/forms/d/XXX/viewform?entry_2080418920="&IF(ISERROR(F6);"";F6)&"&entry_345377770="&IF(ISERROR(G6);"";G6)&"&entry_1746975410="&IF(ISERROR(E6);"";E6)&"&entry_1028134012="&IF(ISERROR(D6);"";D6)&"&entry_1480464520=Technology%20-%20Software%20%26%20Services";"Push to form")
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Push to replyapp.io
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5min workflow. 60min / day = 12 leads / day.
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Long story shortYou should find the right balance between automation,
control over your data and time consumption.
Don’t lose your focus on the product.
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We’re Livestorm. We do browser-based webinars for sales and user training.
Click to learn more.
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Q: Can I have the slides?
A: [email protected]
Q: Who are you again?
Gilles Bertaux (@gillesbertaux)
CEO @ Livestorm
Notre produit : https://livestorm.co