Relationships Solutions Innovation

Promoting your brand, strengthening relationships, and increasing sales

Social Media and Digital Salesand Marketing Strategies September 2014

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#Questions

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The Buying Process Has Changed

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A New Paradigm Of Business & Marketing

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Role of Content And Information In Buying

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Role of Social Media in Research Process

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#NEWRULES

@BrianSolis

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A New Paradigm Of Business & Marketing

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#IHRSAINSTITUTE

Digital Transformation

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For Many Strategy Is Stuck

The End Of Competitive Advantage @RGMcGrath

The process by which a firm profitably translates customer needs into revenue. 

Mark Burgess

Marketing

13 States Of Marketing heidicohen.com/hot-marketing-tips/

http://heidicohen.com/marketing-definition/

72Marketing

definitions

#WWTMarketing Reflects What We Think About The Market

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“Youthification” Is Now A Word

bryankorourke.com | @bryankorourke

“My Buyers Don’t Use Social Media” Yada Yada

http://www.slideshare.net/linkedin-sales-solutions/social-selling-impact-aberdeen-report-2013

31%Social Selling

greater team quota attainment using SS

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DIGITAL PLATFORMS ARE NOT JUST ANOTHER DISTRIBUTION CHANNEL

FOR ONE WAY COMMUNICATIONS

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“If you do not care about your end user immensely, especially in the next few years, your brand will die.”

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For A FREE COPY

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Plan Plan PlanMost organizations still don't know how to

reconcile social media into their everyday sales and marketing routine.

#WTDwhat to do

Evaluate, Determine Your Budget & Strategy

trade offs

#WTDwhat to do

Involve Team, Members & Community Partners

SOCIAL MEDIA STRATEGY: http://www.bryankorourke.com/journal/2011/6/26/do-you-have-a-social-media-policy-for-your-organization.html

#WTDwhat to do

4basics to your SM plan

Collect Artifacts

Curate Assets

Create

16 FREE TOOLS http://blog.hubspot.com/marketing/free-content-marketing-tools-list

Share & Engage

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Conveying Your Story In A Noisy World

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bryankorourke.com

37See The GGFA Best Practices Video http://youtu.be/V2OiSUFPPN8

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Different Platforms - Different Content

For Business Development Fitness Pros I Emphasize

Linkedin, Twitter And

Google+

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http://blumenthals.com/blog/

@bryankorourke

This Is Important

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Search Makes This Important

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@IHRSA Institute

Relationships Solutions Innovation

http://www.slideshare.net/Bryankorourke/

Successful Twitter Marketing

A guide to Twitter marketing for businesses.

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Suceess

It’s Native

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45 Tips And Tricks For Facebookhttp://www.wordstream.com/blog/ws/2014/01/30/facebook-advertising-tips#.

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56 Ways To Market On Pinteresthttp://www.copyblogger.com/pinterest-marketing/

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52 Tips For Marketing On Instagramhttp://blog.wishpond.com/post/59612395517/52-tips-how-to-market-on-instagram

It Doesn’t Interrupt

It Doesn’t Make Demands (Often)

It Leverages Pop Culture

It’s Micro

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B2B Campaign Content Examples

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Campaign Content Examples

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Excellent Entertainment

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@bryankorourke

Repurposing Content

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Campaign Content Examples

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Paid Ads

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Integration

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BE VERY CAREFUL WITH SMS

Driving Membership Sales & Retention By Embracing Mobile Technology & Trends | www.bryankorourke.com

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How We Have Limited

Resources

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How

VISION LEADERSHIP #NEWMINDSET

LeadershipMindset

Global Federation Meeting #IHRSA2014 | Bryankorourke.com 65

BRIDGE THE GAPHELPING YOU ACHIEVE YOUR OBJECTIVES WITH SPECIFIC TOOLS

http://www.bryankorourke.com/journal/2011/6/26/do-you-have-a-social-media-policy-for-your-organization.html

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CROWDSOURCINGServices delivered from a large online community

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TOOLS THAT MAKE IT EASIER

How

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TOOLS THAT MAKE IT EASIER

How

By Embracing New Approaches You Can Make A Bigger Difference.

I Promise...

bryankorourke.comall presentation content is or will be available here:

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#OurPartnersRock @StarTracFitness