7. Go Beyond the Brand to Your Digital Customer RelationshipThe number and quality of digital connections you’re making with your customers is essential to the brand experience.

Digital Makeover

6. Use Owned-Media Platforms to Aggregate Social MediaStrategically positioned, owned-media microsites can be a cost effective tactic

to aggregate social media campaigns in ways that can’t easily addressed within your primary website.

8. Attract, Engage and ConvertOwned-media platforms such as microsites make lead generation easy,

here’s why: they can have a distinctive look, a direct pitch, SEO advantages, are easy to measure and you can experiment.

TIP SHEET

1. Find Your Diamonds Among the StonesFinding a unique brand story behind a company takes a little more digging and may not be readily apparent as it is in B2C. As Neil Patel suggested in a recent KISSmetrics post, “Figure out an unboring angle.” The story is there, it just may take more effort to find, develop and polish, before packaging it with impact!

3. Be Responsive In today’s world of multiple screens and customer-centric messaging, it’s imperative that your website be accessible and adaptable whenever and wherever your customers are. Responsive design provides that capability with the benifit of a single-source CMS.

5. Integrate MultimediaOnline video is engaging, entertaining, informative and, most importantly, it has massive CONVERSION POWER… Video also allows much more to be com-municated in a shorter space of time when compared with text and images.

2. Deliver Visual ImpactOur brains are highly receptive and responsive to visual

content such as photos, videos, and infographics. It’s the way we’re wired, and savvy marketers and advertisers take advan-

tage of that fact.

4. Increase InteractionThe key to increasing interaction is to experiment, keep a close eye on your

site analytics, and respond to what your users are reacting to. And don’t overdo it—making a person feel overloaded or overwhelmed can be just as

harmful to interaction as being bored.

Helping B2B companies (and B2B hybrids) meet sales goals through targeted, themed, integreated communications and contnet with incredible and sophisticated design that creates a connection and drives action throughout the buyer’s journey.

Ready to “up your game” to deliver a cohesive brand experience for your digital customer?

www.burick.com | c: 602.363.9291 | o: 602.866.3305 | eileen@burick.com