20102011

2010

Supplier websites

Web searches

Industry press (print)

Word of mouth

Direct mail

Press advertising

Online events/webinars

O�ine events/seminars

Blogs

LinkedIn

Twitter

INGREDIENTS

Other social media

Facebook

11%

14%

12%

18%

27%

27%

31%

35%

48%

65%

70%

11%

16%

11%

9%

7%

9%

33%

9%

10%

19%

20%

43%

37%

41%

55%

WHO COOKED THIS UP?This treat was whipped up by the team at Base One, using the freshest ingredients from the Buyersphere Report (May 2011), which compared the behaviour of 500 UK B2B buyers in 2010 and 2011. No arti�cial �avours, colours, sweeteners or research statistics. Does not contain nuts.Download the full report free at www.baseone.co.uk/buyersphere

DISPLAY UNTIL/USE BY: MAY 2012 (When the next Buyersphere Report comes out)

STORAGE: Store in a brightly lit and prominent place in the office.

NUTRITIONAL INFORMATIONA rating of the in�uence of each information source. Figure indicates the percentage (number) of respondents who rated it 9 or 10 in terms of in�uence.o�ine events/seminar (176) 46%, blogs (152) 42%, other social media (95) 42%, word of mouth (320) 40%, twitter (93) 39%, direct mail (299) 37%, facebook (249) 37%, supplier websites (656) 36%, e-mails from suppliers (386) 35%, online events/webinars (206) 33%, linkedIn (112) 33%, press advertising (256) 32%, web searches (628) 32%, industry press - print (216) 30%

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