MarCom 2013 1

‘Technology as gamechanger’Big data; mobile;

3D- printing; virtual reality

MarCom 2013 2

‘Changing consumer’24/7; sustainability;

‘consuminderen’; demografy

3 generations of shoppers

3

Grown up in an other Retail environment

Boomers1945-1965

Generatie X1965-1985

Millenials1985-2005

Shift in the market has an impact on the retail chain

4

Split in marketshare differs per sector

E-commerce

Retailchains(mainly omnichannel)

Specialty Stores(Local heroes)