We think effective lead generation is about understanding audience behaviour, embracing technology and being distinctive.

View our infographic and #thinkgrowth

OF B2B BUYERS USE

GOOGLE SEARCH TO BEGIN

THE BUYING PROCESS

#1

Sources: B2B Marketing Summit 2013, jeffbullas.com, DemandGen, Smartinsights

#6Telemarketing is

5 times as effective if your

prospects know

#7 CONTENT HAS 5 MAIN FUNCTIONS

1

ENG

AGE

EDUCATE

INFORM

your customers

2

Demonstrate and prove the capability and status of your product or service offering

E F

3

Provide evidence that your company can solve the problems

your customers have

Differentiate your brand in your marketplace

4

#9

93%

of all business buyers believe all companies should be on social

media platforms

#8 9 out of 10 buyers say that when they are ready to buy, they will come looking for you

5

BRAND

PERSONALITY

VALUES

PROMISEBE

NEFITSTR

UTHS

Create confidence in your brand solution

#2 6 out of 10C-Suite executives conduct more than 6 online searches a day

#3

of B2B marketers are producing mobile-specific content as part

of their content marketing efforts.

Only16%

#4Lack of lead nurturing

is the common reason why

79% of marketing leads never

convert into sales.

#THINKGROWTH

less than 3 channels is not enough to generate awareness but more than 6 is too many

4/5Just right

#5