B2B and B2CWhat is the difference and where is my biggest opportunity?

Marco PenaDecoNetwork

Business Development Manager

B2C

● Business to consumer in which a company sells direct● Online and offline● Online – customink, café press, zazzle, amazon● Offline – stores fronts, mall kiosk, resturants● Born in the late 1990s with the dotcom boom● Emotional purchase

B2C is a Huge Market

Let’s talk about our market

Who are the clients buying from?

Grew 12 FOLD in9 YEARS

to over$1.9 Bn in 2012 with

16 million uniquewebsite visitors /

month

<2

%} $100

Bn

So when do I put a down payment on my private island?

Doable but Not Easy

● Secure a URL● Have a site that is professionally created● Offer products that people want and are willing to trust you with their

credit card● Have UVP● Drive traffic to the site organically● Have a budget for PPC● Constant digital marketing strategy

Broad Search

Paid Advertising

Organic Search

Google my Business

Area Search

Paid Advertising

Organic SearchNow shows Yelp

Google my BusinessNot listed in broad search

This is where you want to be

This is Cost Per Click - $.40 per click

You bid for keywordsagainst other advertisers

You set a daily total.You pay a fee per click.

“Custom T-Shirts” = $0.42Daily total: $10.00

= 23 visitors to your site

Goal – 25-50%

▪Bounce Rate: Percentage of single page view visits to a website

Bounce Rates

Conversion Rates▪Conversion rate – percentage of people that purchase once

they visit your site.

▪Average is 2% - 3%

▪But you shouldn’t be average

▪Drive the right type of traffic

So where is my biggest Opportunity?

Business 2 Business

B2B● Business to business in which a company sells to other businesses● Online and offline● Typical clients

● Restaurants● Real Estate agents● Sports clubs● Schools

● Lower sale price but higher margins● Larger orders, more buying power● Lower cost for you● Non emotional purchase

According to a recent Forrester Research report

B2C = $252 Billion B2B = $559 Billion

Business Hub orders

Online orders

Where do I start

● You have already started● Grow what you already have● Give them a better experience

● Affiliate Stores ● Campaign Stores

● Encourage reorders● Super easy on DecoNetwork!

● Motivate them to share their experiences

B2B vs B2C?

B2C● Ideal for custom work● Ideal or small runs● Higher marginsBut…….● Labor cost are very high● Inconsistent orders● Expensive to build a brand

B2B● Larger orders● Biggest market opportunity by 85%● Much lower management costBut…….● Mistakes can cost you BIG● Market trends point to B2C, so it

seems● Need to have working capital

So where should I focus on?

● Both!● Focus on B2B first● B2B will be 75%-85% of your business so focus most of your

resources on B2B● Concentrate on schools, sports (recession proof) and fundraising● Setup up sites for local businesses

● Salons● Gyms● Restaurants

● Over time introduce a line that are B2C focused

ResourcesGive us a callBrian (562) 320-8771 x109

Send us an emailbgarcia@deconetwork.com

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