STAGE 1 ENGLISH COMMUNICATIONSIntroduction Activity: Text Analysis

Deng Thiak Adut Unlimited – The Western Sydney University Advertisement

Link to video: https://www.youtube.com/watch?v=buA3tsGnp2s

PART AConsider the following short answer questions after viewing the viral University advertisement. Write a few sentences for each.

1) TARGET AUDIENCE Who do you think the intended audience is? Is it potential students? Parents? Locals? Internationals? What age?

2) PURPOSE What do you think the overall purpose of the video is? What message is it trying to send viewers?

3) CONTEXT Research Western Sydney and its history. Why do you think the ad features the line ‘Western Sydney let him in’?

PART B Write a few notes in the table below. Each filming technique has been carefully used in the ad to have an impact on the audience. This table can be rough dot points but make sure you’re clear so I know what you’re talking about.

View the Gruen Transfer video for ideas: https://vimeo.com/147270290

Filming technique Description and where it occurs in the ad

Effect on the audience

Camera angle/shot

Editing

Lighting (hint: how is sunlight used?)

Costuming

Soundtrack