SKILLZHamzah Banaris, Ella Mills, Elliot Snape, Sarah

Longshaw, Dominik Skrucha

By

Skillz is for anyone wanting to have skills

Anyone bad at skills such as in football or

cricket or swimming

It‟s useful whenever you need to know some

kind of skill

Imagine Elliot, a normal 14 year old. He goes

to school like a normal kid, but when it

comes to 2nd period on Monday, he gets sad,

but why because its PE and he‟s not the best

at PE so he doesn‟t like it

The problem at it‟s root is basically low

self esteem in a person as he/she is not good at anything

specific to do with sport. Low self esteem can then lead to many

problems such as doing bad in tests, not

socializing with others, being sad all the time all because they don‟t believe in

themselves.

Question

How can you

learn new ways

to do skills?

Key insight

You can easily find reliable

videos of skills or drills in

categories, that have been

rated in stars.

Elevator Pitch

My team, B-Team, is developing a

mobile app to help anyone who is

bad at sports learn new skills, by

rated videos, usually by people of a

similar age.

User Profiles

These are 3 of the people we have looked at more closely

for the user profiles these are people who have done our

survey and so we have a bit more information

• Female (14)

• Goes to Bacup and Rawtenstall Grammar School

• She tries to do handball but can‟t as she doesn‟t understand it

• Favourite Colour - Blue

Olivia Stell

Olivia is bad at handball as she doesn‟t understand

the sport so she downloads Skillz and

learns how to play the sport and learns the sport and understands the sport

too

• Male (14)

• Goes to Bacup and Rawtenstall Grammar

• Used to be bad at Football

• Favourite Colour – Turquoise

Elliot Snape

Elliot is bad at everything so he decided to

get good at sports by downloading Skillz

and now he knows how to be good at

athletics

Keir Mcdonald

• Male (14)

• Used to bad At Football

• Goes to Bacup and Rawtenstall Grammar

• Favourite Colour - Cyan

As you can see he now plays

football and is really good at it but

before that he was terrible until he

downloaded Skillz. It helped him

learn new skills that then allowed

him to get good and beat his

friends in a football match this not

only helped him at football but also

helped his self confidence

Competitors

There isn‟t specific competitors in the area there is

programs for the phone that are similar to the app that

we would like to make, the biggest one being YouTube.

YouTube is a big video company that allows users to

upload videos on all types of subjects the only

problem with that is its hard to find videos that are

specific to what you are looking for. There is little

programs on the market also which are less

successful such as CityEcademy which is more to do

with football skills this could be what has lead it to be

less successful then other apps

User Stories

“Dominik has no life and likes to watch people do videos so he can rate them.”

-there are other things to do if you have no life (YouTube)

-not very wide target market

“Joe is a football coach and he wants to learn new drills to do with his pupils.”

-not very likely, they usually know drills

-would be useful

-not wide enough target market

“Sarah wants to upload her skills and tips to help other people.”

-quite likely

-not many people spend free time helping people

“Elliot is bad at a sport and wants to learn new skills so he can do better at school and not get bullied.”

-quite likely

-wide target market

-very useful to them

THIS IS THE MAIN TARGET AUDIENCE.

AS A PERSON WHO ISNT VERY GOOD AT SPORTS, I WANT TO LEARN NEW SKILLS STEP BY STEP SO THAT I CAN

BE MORE SOCIALLY ACCEPTABLE

Flow of App

Start Click on category

Do you

have Internet

connection?Load list of videos and rate of difficulty

Click on video

Load list of categories

or favouritesConnect to internet

Load video Watch video Click on „Done‟ button

Favourite video

StartInput OutputQuestionOther

YES

NO

Feasibility

Data:

-need internet

connection to access

the videos, otherwise

the app would take up

too much data.

-need internet

connection to access

which videos you put as

your favourites.

Content:

-need to know how to do

these skills/drills.

-need to be able to clearly

show the skills/drills step by

step.

-need to find a fair amount of

videos for each subject

-need to judge how hard the

skill/drill would be to do

then rate it with stars (e.g. 1

would be easy, 5 very hard).

Technical:

-doesn‟t need a phone

with a touch screen as

everything done could be

done with arrow buttons

and an enter button.

-needs a good quality

screen for the videos to

be seen easily.

-needs a big screen so the

videos can fill it and you

can see it easily.

Business model and pledges

The basic model is that people can download the

app for free and watch 5 videos for free and after

that you would have to pay and amount of money to

get unlimited access to videos. This is because

people don‟t watch that many videos for skills and

so they get some videos already and if they want to

watch more after the free ones . As a form we did

not get enough time to go out and start to get

customer pledges and that is why we do not have

this part of the PowerPoint.

Marketing Strategy

The first form of advertisement was a poster that can be put

up in school halls this is because the main target audience is

teenagers and young adults which go to schools which is a

place where a poster can be put up.

The second form of advertisement is to get in touch with

some young adults magazines and get some kind of

advertisement in the magazine so while people are reading

the magazine they can see the advertisement.

The third form of advertisement is a little story to the

newspaper companies which they could put up in the

newspaper which some young adults read therefore they can

see it while reading the news

Thank You For

Watching Our

Presentation On

SKILLZ