Submitted To

Prof. Md. Shajahan Khan

Principal

Dhaka City college, Dhaka

Submitted By

Group Name: Eleven Adroit

Department of Business Administration

Dhaka City College

Date of Submission:

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Group Members

Sl. No Name ID1 Sazrina Islam 1682 PreenaWardena 1693 Rowshan Laila Koly 1714 Hazera Khatun Antara 1755 Jannatul Ferdous Priya (Co-Leader) 1766 Shamema Akter 1777 Tasnia Esha 1728 Saudia Amin Binti 1829 Laila Anzuman 18510 Sajeda Akhter Sweety 22411 Zayed Nahiyan (Leader) 227

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Letter of Transmittal

Date:

Prof. Md. Shahjahan Khan

Principal

Dhaka City College, Dhaka

Dear Mr.

Attached please find the Business plan entitled “Pigmento Paintish”. This Business plan explains in detail the total steps and capital need of any business. This report is made by us as Dhaka City College Department of Business Administration students in our course entrepreneurship development during the month August 1 – 2.

We would much appreciate if you read our Business plan report carefully, give your valuable opinion about our work and effort. We hope and expect that you will give us your valuable opinion and support.

Sincerely yours

Muhammad Zayed Nahiyan

Id: 227

Section: C

Batch: 15

Department of Business Administration

Signeture: _________________

AcknowledgementThis business plan is a part of the subject “Entrepreneurship Development”. We are glad to submit this report which includes the practical aspects of the industrial study. Our group is happy to express our deepest gratitude to all persons who spend their valuable time and helped us a lot in preparing of this project work. A successful challenge of this business plan report was to take inspiration directly from market through visiting several organizations.

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We are thankful to our honorable principal sir Mr. Md. Shahjahan Khan, Our Co Coordinator Ms. Jafrin Sultana, Our Guide teacher Mr. Md Sohel Ahmed and our course instructor Mr. Md Monsur Ali for their effort to organize such business plan competition that will help to us to gain professional knowledge and increase our skills.

We would like to give thanks to our classmates and other group members, who showed their voluntary support for making this project successful.

Date:

Group: Eleven Adorit

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Executive SummaryDhaka City College, Department of Business Administration Organizes business plan competition. For this competition we have projected “Pigmento Paintish” removable car paint service whose main purpose is to offer cheaper alternative whole car paint, which can be pealed of after a certain period time. Thus we are the group “Eleven Adorit” very keen and interested to present our proposed business plan. We will offer the unique paint called plasti dip, which is a rubberized paint for cars, vehicles. Through our smart projection and hard work, we will able to take our business to the next level. Our financial plan is given below:

Particulars AmountTotal capital requirements 13500000TKDebt capital equity ratio 17:6Equity capital 8500000 TKLong term loan 3000000 TK

For collecting information about our project we used all secondary data for preparing this report by market survey. We collected all data from different Sources, internet, magazine, different books and annual report. At the time of making this project we have faced various obstacles including short time, even political obstacles which cause different kinds of problems. But with our best efforts we have completed our report successfully.

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Table of Contents

Chapter-1 Business Introduction...........................................................................................................8

Introduction.......................................................................................................................................9

Chapter-2 Business Description and Management..............................................................................12

2.1 General Description...................................................................................................................13

2.2 Industry Background..................................................................................................................14

2.3 Business Profile..........................................................................................................................15

2.4 Related Organizations................................................................................................................15

2.5 Goals & Objectives.....................................................................................................................16

2.6 Uniqueness of the Service.........................................................................................................16

2.7 Management and Organization.................................................................................................17

Chapter-3 Technical Analysis...............................................................................................................20

3.1 Location Analysis.......................................................................................................................21

3.2 Service needs.............................................................................................................................22

3.3 Operation Plan...........................................................................................................................23

3.4 Our Service Types......................................................................................................................24

3.4 Our Service Additions................................................................................................................25

3.4 Sources of Raw Materials..........................................................................................................25

3.5 Painters and Artists....................................................................................................................26

3.6 Service Application Process.......................................................................................................27

3.7 Quality Control..........................................................................................................................31

Chapter-4 Marketing Analysis.............................................................................................................32

4.1 Current scenario in Bangladesh.................................................................................................33

4.2 Situation Analysis.......................................................................................................................33

4.2.1 S.W.O. T Analysis....................................................................................................................33

4.2.3 S.T. P Analysis.........................................................................................................................34

4.3 Marketing Mix Analysis..............................................................................................................37

4.4 Social Responsibility..................................................................................................................38

Chapter-5 Financial Analysis................................................................................................................40

5.1 Cost of project...........................................................................................................................41

5.2 Building Position Cost................................................................................................................42

5.3 Preoperative Expenses...............................................................................................................42

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5.4 Loan repayment Schedule.........................................................................................................44

5.5 Cost of Production.....................................................................................................................44

5.6 Material Cost.............................................................................................................................45

5.7 Income Statement.....................................................................................................................47

5.8 Profitability Projection...............................................................................................................48

Chapter-6 Conclusion..........................................................................................................................49

Conclusion.......................................................................................................................................50

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Chapter-1 Business Introduction

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IntroductionBangladesh is a developing country with huge natural resources. Unlike others the present economic situation of our country is not so good enough as it can be. It is mainly for our political and economic imbalance. In Bangladesh people are not interested to work with new business ideas. Here people always follow the traditional line up of business which is very common. Through Dhaka City College Intra Department Business Plan Competition we are presenting a unique business plan which we think may be able to change our opinion about business and develop our creativity. Plasti Dip is a flexible, rubberized and protective coating that has recently been developed and manufactured. It has a wide variety uses in auto repairs to serve as a coating for tools and parts. If you want to change the color of your car, you usually need deep pockets. But here the cost to repaint your car or restore the paint is cheaper, easy to apply, and more accessible for the DIY crowd. When you're done with the dip or want to change colors, you peel it off. You can change the color of your car every season for less than the price of a single paint job.

Methodology

Our course instructor has guided us to do a business plan study on removable Car Paint Service known as palsti dip. The concepts and definitions have been taken using qualitative method of data collection. We have used E-Books, articles, internet search result and journals for our analysis. Before using data, we have investigated that if the data are suitable, adequate, & reliable or not. We have used both primary and secondary data from following sources.

Other official reports. Designing a questionnaire. Research published at online. Consulting with experienced people. Through Online journals. Through Statistical data.

To prepare this project and printing we have also used Ms Office word 2007, Ms Power point, Open office, Adobe Photoshop as software.

Limitations

At the time of preparing the report we faced a lot of limitations. Some of those are given below:

At first lack of experience. As it is a unique business plan, we faced problems to generate ideas. Communication problem among the group members. Political clashes, violence as obstacles.

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Internet cost. Lack of proper media.

Market Summery

A detailed review of important influencing factors and how they affect end user markets are called market summery. In Bangladesh the demand for colorful painting for vehicles is increasing day by day. Many organizations started to work with it and many of them have become market leader. People’s choice is changing with time and now people want to paint their vehicles using plasti-dip. But unfortunately many painting corporations use plasti-dip spray, interior trim and materials which is being imported. But we believe that we can also design & color with powder coating rear Valence with our nearby things which are available and lower in price. The current situation of plasti-dip car painting sector in Bangladesh is really very hopeful. But there is a huge competition among the competitors. As a business we can get total support from banks and other monetary organizations. We can easily set up our business. There is a huge demand of painting car in our country. But some obstacles are still making issue such as: lack of governmental help, competition, budget of the clients and lack of promotion are the main obstacles. But considering all the odd facts, it is the most innovative and creative position of business.So it can be sure that anyone can take the challenge of this competitive service sector. The market can be measured with available materials supplier & leading competitors & time of using.

i. Materials suppliers: Though we are using our own country materials the availability of our suppliers seems good. And we are sure that we will get our materials in a reasonable price. Probably not as good as the real thing, but its way cheaper and easy to remove and/or replace.

ii. Leading competitors: To establish a business, every organization has to face competition with leading competitors. Now in Bangladesh every car painting sector is working with their unique ideas. So we will have to work with new concepts and ideas. We have to know what actually clients need and also their budget. If we get succeeded working with new ideas in a low price it can be sure that we will get total access over the market.

iii. Time of using: Use it one time and you will be looking for "anything" to keep using it. Great for doing all your wheels for winter driving. Come spring, just find a little area and pull it off. Use it on the rear differential for that "different" look. Use it on your car, outside stuff, etc. They only make so many colours and then you can order a "kit" to mix and match your own colours. Fantastic stuff.

Today you will find PLASTI DIP available at nearly every automotive, hardware, home center, discounter and online retailer. To prepare for the next phase of growth in 2016 and beyond Plasti Dip has created 2 separate and distinctly different websites to better serve its diverse customer base. Plastidip.com (and social media site dipheadsunite.com) is focused specifically on home use consumer’s markets while PerfomixCoatings.com is focused specifically on industrial markets and manufacturers. Along with new websites, several new products are being launched including new colors, finishes and low VOC 50 state compliant

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PLASTI DIP Spray 50 for automotive refinishing professionals and home users located in VOC restrictive areas of the country. New and exciting things are happening at Plasti Dip.

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Chapter-2 Business Description and Management

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2.1 General DescriptionPigmentopaintish refers to color for painting. It is a partnership business which will provide vehicle painting service which is unique from others. Its main concern is to provide customers satisfaction through giving custom paint job which is known as palsti dip. With the peelable paint industry and products becoming more and more accessible these days, we thought why not give the customer everything they need in one neat package. It is a paint which is 56% cheaper and can be applied on the existing paint surface of any vehicle like Personal car, Commercial vehicle, Bus, Bike. These types of paint can be easily removable like stickers and repairable through spray. This type of paint job protects any car from rust, scratch, corrosion and reflects anyone’s choice. People who wants to protect their cars with beautiful colors, put their brand logo graphics into car, are our main target customers. It has created a DIY dip kit which includes everything needed to complete a full vehicle color change in its amazing matte finish.It’s not just another brand that’s been relabeled or are we providing any cheaper, less professional products available in today’s market. We manufacture all our own products from the ground up using only the best materials available. This is how it can guarantee you that when using its removable coatings, you will find it impossible to find fault. If applied correctly using the instructions and expertise provided, you can get a factory finish high gloss paint finish. Your finish will be determined by the process you take.

The attributes of our paint service are:

Protects coated items against moisture, acids, abrasion, corrosion, and skidding/slipping, and provides a comfortable, controlled grip

Remains flexible and stretchy over time Will not crack or become brittle in extreme weather conditions Proven in temperatures from -30°F to 200°F Peel able and removable off of most surface

2.2 Industry Background

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After the Economic boom of 80s of our country, people started to use cars rapidly. For this reason, many car repair shops and paint shops were opened to meet up the need of our country. Big cities as Dhaka, Chittagong and Khulna The number of private cars are high in amount. So the car owners should maintain their cars because Bangladeshi people can afford cars only at once or twice. So they need to repair, repaint their car to extend its useful life. On the other hand, commercial vehicle should need attractive paint work for their customer’s satisfaction. Now very few repair shops Offer paint service, and the concept we are working on, removable car paint job had never done before. Plasti-Dip is resistant to sun fading, winter ice, cold, and salt. It is also a durable yet removable substance that will peel off when we decide to pay for a real paint job. Car dip is a rubber based peelable paint designed specifically for the automotive industry. All our products come pre-mixed and ready to spray straight from the tin. Simply degrease the surface you require dipping and start spraying. It has a much lower risk of running than conventional paints so even the novice sprayer can achieve an excellent finish.

It has now become the Number One product for Temporary Vehicle Color Changes. The Liquid Wrap we supply or Dip as it’s known is quicker and cheaper to apply, it is also a much more impressive and durable finish meaning you can have more profit whilst giving your customer a higher standard job.  

2.3 Business ProfileVision:

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Within the next five years, we will expand our Service station in other locations of cities. We will deliver the premium quality of our paint job, which will include fast service and a selection broad enough to meet the needs of individual customers.

Mission:

We are forwarding with a great mission. Our mission statements consist of three points.

Our mission is to deliver and serve the best quality with the satisfactory quantity which will always present a positive public image and make our establishment one that will please the customers.

Our mission is to set a perfect spot for those people who always prefer to eat in the cheap, unhygienic restaurant for lunch or dinner.

Our mission is to set a perfect environment for every public school’s college and university students, tourist and other peoples.

2.4 Related Organizations Currently there are many organizations who offers paint service for car and vehicles. Most of them offer full repaint service which is different from us, but they are our main competitors. Their lists are as follows:

Aftab auto service limited (Tejgaon, Dhaka) SAS Auto repair shop (Uttara, Dhaka) Lipu Awlia Auto Works (Mirpur 11, Dhaka) Solaris Cars (Chittagong) Easy solution (Agrabad, Chittagong)

Beyond these big service providers, there are many small car repair shops around our city corners.

2.5 Goals & ObjectivesThe goals of Pigmento Paintish Are Given Below:

To provide paint that is removable like sticker and changeable any time. To become market leader in Vehicle paint service. To Offer Cheaper alternative to paint.

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To overcome market barriers and compete with full car repaint service providers. To give customized service to all kinds of customers. To provide after service maintenance for maintaining long term relationship with

customers. To provide Chrome paint that is impossible for real paint service providers.

The Objectives are as follows: -

Paint Protection: Plasti Dip offers a protective solution to keep the original paintwork of your car in mint condition, serving as a protective film that resists UV rays from the sun to preserve the color of the paint. It also offers protection from stone chips, snow and salt.

Custom Colours: It is possible to mix colours, add pearl tints and metallic flakes. With Plasti Dip, you can be as creative as you like using bespoke finishes to achieve an individual look.

Clean finish: Unlike vinyl, with Plasti Dip there are no air bubbles, cut lines, cracks or discolouration.

Easy Removal: Removal of Plasti Dip is as easy as pealing it off with your fingers,no residue or glue is left behind after remove, unlike vinyl.The only thing to be mindful of is when amateurs use Plasti Dip, it can look cheap and of poor quality.

2.6 Uniqueness of the ServiceAs PigmentoPaintish, our uniqueness of service is that, we provide paint that is applicable on the existing paint surface and it can be removed like sticker at any time. So the user can apply this paint on their vehicle several times and can apply different color, graphics as they want.

2.7 Management and Organization

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The Pigmento paintish is one of the companies in the service oriented hub of the Business. There are 40 peoples included. 20 people in Dhaka and 20 people in Chittagong. The business has appointed to a Manager. Manager overlook the company affairs. Manager is an energetic person who strongly believes that people should perform to their optimum potential, both to achieve personal goals and meet organizational objectives.

Manager has appointed manager inspector who performed his duty carefully. Accountant has appointed under of Manager Inspector. Accountant has performed his duty honestly. Marketing manager and quality control manager has appointed under the Accountant officer. Marketing Manager has performed his duty with strongly. Quality Control Manager has built up good relationship with upper and lower level of employees and transfer necessary information to employees. Quality Control Manager has appointed Designers to develop the design quality and new innovative ability of employees.

Designer has appointed to Paint Man and Polish Man to perform their work. Paint and Polish Man are the lower level of employees in this organization. They have performed their duty by finishing their service.

2.7.1 Management team

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2.7.2 Legal StructureOur legal structure will be the getting the certificate from “Poribeshand Bon Montronaloy”, to ensure that we are not harming the environment throughour paint works. For this we will have to use environment friendly dipping process.

2.7.3 Management Adversary Board To get Information and recommendations for our custom design oriented paint works we will hire Enthusiast Graphic artist and experienced Custom paint artists for our plasti dipping process.

Manager

Manager Inspector

Accountant

Marketing Manager

Quality Control Manager

Designer

Paint Man

Designer

Paint Man

Manager Inspector

Accountant

Markaeting Manager

Quality Control Manager

Designer

Paint Man

Designer

Paint Man

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Chapter-3 Technical Analysis

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3.1 Location AnalysisLocation analysis is very important for stating a business. Because client’s choice is affected by location and availability of service. The location for ‘Pigmento Paintish’ is selected inside Dhaka and Chittagong city. We have researched a lot and finally we have found the perfect location for our business. We have selected Uttara sector 3 for our first service station and Agrabad, Chittagong for our second service station.

We have rented 10000 square feet of service space in Uttara in Dhaka and 15000 square feet space in Agrabad, Chittagong.

The main reason for selecting these are here people own more vehicle and are willing to decorate their car than any other place in our country. So selecting these locations will help us to get proper customers attention towards our service. After 5 years we have a plan to expand our service to different divisions of our country. By selecting these locations, we are expecting to have at least 25 paint projects and up to 100 car wash in a month. Thus will help us to grow our business and expand our facilities along with loan recovery.

3.2 Service needs

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Plastidip paint is a complex process which has to be done maintaining proper techniques and time. As we are giving the paint service only, we need variety of material such as painting booth, paint machine, Polishing wheel etc. We will need following materials for providing our paint process

S. No

Particulars Quantity

1 Air Compressure 62 Paint Gun 203 Pigments, Colors As per need4 Polishers 125 Polishing wheel 206 UV Light 200W 407 Flood Light 208 Drayer 29 Blower 410 Air Intake 1011 Air Conditions 1012 Air Cleaning Manifold 1013 Fire Alarm and Control System 614 Paint Jacket, Paint Helmet 1215 Mask 10

3.3 Operation PlanOur total service process will be done by following 3 world class steps for ensuring superior quality and long lasting plasti dip.

Air Compressor Paint Gun

Dryer Blower Generator

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3.4 Our Service TypesVice to our customers. That will not include in painting but also other facilities. They are discussed below.

1. Normal color with masking2. Rainbow color effect

Pre Paint WorksTaking project vehicleWashing and cleaning for Dipping/paintMasking glass, lightsCovering tyres

Paint Base rubber coatParime coat for stickynessColor coatCandy coat if neededDecals, Custom graphicsFinal coatGlossy coat

After Paint ProcessesRemove maskingsInspetionPaint strech testWater testPolishShinig

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3. High gloss4. Mettalic gloss5. Car wash6. Paint recovery

3.4 Our Service AdditionsWe will offer some additional service for our customer. As plasti dip paint is removable. So traditional car wash cannot wash these types of cars. So we will provide car wash service additionally along with our paint service. This will help us to maintain long time connection with our existing customers. Additionally, we will provide cosmetic modification to cars that will change the look of the car. We will also repair badly damaged car body, due to accident.

Rainbow Color Effect Metallic Gloss

High Gloss Color Effect Car wash Service

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3.4 Sources of Raw Materials The list of our raw materials suppliers of are given below:

1. kolortek(Jiangsu)co.ltd: Country china- Main products pearl pigments, pearl scent pigments, manpower’s epistemic, cosmetic pigments.

2. Dongguan heng chang car care accessories co. ltd (China): Main products-rubber paint & spray paint, fueladditives, fireextinguisher, clearing products, car wax

3. Kolortek (huaian)co: Main products-pearl pigments,fluorescent pigments, glow in the dark, chameleon pigments, cosmetic pakings.

4. Guangzhou jingxuan trade company: Main products-PVC vinyl film,car window film,car sticker accessory

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5. Guangzhou carlas car accessories co. Ltd: Main products-car sticker,car warp vinyl,car rubber spray film

3.5 Painters and ArtistsWe will appoint about twenty painters and graphics artists for our business. For this reason, we will need Real car painter and graphic artist who will firstly Trained to achieve perfection for plasti dip paint process and later work on project cars.

3.6 Service Application ProcessIn this guide, you will learn a step-by-step process to add a different look to your car and car accessories using plasti dip. Plasti dip is a substance utilized for wheels and cars to protect their original surfaces during the winter season. Plasti dip is a high quality product that is resistant to sun fading, winter ice, cold, and salt. It is also a durable yet removable substance that will peel off after a long period of time. Most importantly, anyone can use this product to display a clean and matte look for his or her car while completely remaining free of harm.

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i. Preparing the paint booth area. Find an area that is large enough to house the car and is extremely ventilated. A good suggested area would be an open garage, but if that is not possible, outside under the shade is a good area. Avoid direct sunlight.

ii. Gather materials. Gathering the materials needed listed in the Things we’ll need section.

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iii. Properly Wash and Clean the surface: Before applying any type of plasti dip to the car, it must be clean. The plasti dip is an overlay so it will form a separate layer on top of any surface as well as dirt, raised surfaces, or bird poop found on the car. In other words, you want a clean surface to work with.

iv. Surface MUST be dry. After cleaning the area, dry it with a cloth of your choice. Personally I use Meguiar's Water Magnet Drying Towel, but you can use any terry towel. Avoid using shirts with designs or logos and paper towels. These will create scratches.

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v. Prepare the area. Although plasti dip is already easy to remove, you would want to prepare the area. Preparing the area you wish to apply the plasti dip reduces the hassle of removing the over spray later. Using painters tape and newspapers, cover windows and any designated area that you do not want to get plasti dip on.

vi. Shake the can. As with any spray-on material, it will need vigorous shaking. Shake the can for 1 minute.

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vii. Paint in sections: Painting in sections will allow for the fastest time (6-8 hours) through this process. For example, add a first layer to the hood, while the hood is drying add a first layer to the roof, etc. You do not need to start on the hood. You may start wherever you like. - important note! do not touch Plasti dip on car at any point in time during the process as to avoid any mis-painted spots. Plasti dip is safe to touch after curing. It is recommended to wear a mask and eye protection.

3.7 Quality ControlPlasti Dip Paint finishes on car bodies must fulfil a range of criteria. Not only should they provide sufficient corrosion protection (therefore requiring at least a minimum thickness) while simultaneously containing costs (minimum material waste), the color and texture must also be even and homogeneous. To check all these criteria systematically, test measurements should alwaysbe taken at the same spots, in the same way, regardless of who is currently executing the inspection.

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Chapter-4 Marketing Analysis

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4.1 Current scenario in BangladeshBangladeshi people are very interested about custom car painting and graphics. But the current market situation says that people cannot afford a whole car paint process because of higher cost and time. Commercial vehicle owners, such as business class coaches, covered van, trucks are very keen to put their brand name on their car. So they always look for cheaper alternative to car paint. Thus plasti dip has a greater demand in our country.

4.2 Situation AnalysisA situational analysis often is called the foundation of a marketing plan. A situational analysis includes a thorough examination of internal and external factors affecting a business. It creates an overview of the organization that will lead to a better understanding of the factors that will influence its future.

4.2.1 S.W.O. T AnalysisConducting a SWOT analysis of any business is a lot more fun than it sounds. It won’t take much time, and doing it forces you to think about your business in a whole new way. The point of a SWOT analysis is to help you develop a strong business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats it faces in the marketplace.

As everyone might have guessed from that last sentence, S.W.O.T. is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis is an organized list of your business’s greatest strengths, weaknesses, opportunities, and threats.

Sterenghts

Lower costRelaibilityChangeble Attractive designCustom graphics

Weaknesses

Not washable traditionallyCan be faded after certain yearsRough Driving can make scratch

Opportunities

New conceptSmart projectionEasily changableRepairableHuge market demand

Threats

Lack of peoples awarenessLack of proper supportNew field for business

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4.2.3 S.T. P AnalysisOur approach to give plasti dip at paint job is based on collaboration relationships with customers. We will listen, ask question, bring up ideas and then create an environment that meets client’s vision and needs. Our company’s goal is to become the market leader in the field of painting car & spread it worldwide within 5 years. We will make it possible through working hard and satisfying our clients. Effective statements commonly clarify our organizations purpose including in the following information:

Spreading over the markets. Acquiring good images before the clients. Providing good services at lower cost. Open communication with clients. The explanation of the "pros and cons" of

different selections and design options are discussed in detail. Providing multi-purpose rubber coatings, plastic dip enhancers, liquid and spray

electrical insulation, dishwasher rack repair solutions, coated-foam repair and filler solutions.

The word STP stands for Segmentation, Target Market & Positioning.

Segmentation:

We can segment our services according to the following variables:

Vehicles: Car, Bus, Covered Van, Bike.

Color: Green, Denim Blue, Silver, Light silver.

Age: Different groups of people.

We can divide our clients into the following kinds based on research:

i. The youngstersii. The first timers

iii. The buildersiv. The moneyed middlesv. The trendsetters

i. The youngsters: The group consist of people within the age 22-30. They are usually young professionals who are either studying or starting job. This is the group that is usually buying a car for the first time and is keen on designing their car to a professional and modern touch. This is a group that is willing to spend and is open to new ideas and technology in outer looks of car.

ii. The first timers: This is the group that is usually buying a car or bike for the first time and is keen to paint on some point of vehicles. The discretionary income of this

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group is high and increases at the time of a bonus or a raise. This is a group that is willing to spend and is open to new ideas and technology in different looks of car or bike.

iii. The builders: This group usually is between the ages of 40-50. This group consists of people who already have one car and are planning to buy a second. Whether for use or for hire. It has already been established that 58% of the target group owns a car and even if a tenth of the group plans to buy a covered van or bus to create a business. This type of business is less in numbers but makes up for it in terms of the volume of business.

iv. The moneyed middles: The group falls in the age of 50-60 and this is a group that is retired or is going to retire. This group is going through a phase in life in which it is planning for its post retirement life and hence are willing to spend their money on their car to transform it into a high professional design so that it can gives a proper making for the rest of their lives.

v. The trendsetters: This group consists of females with memberships to exclusive clubs and organizations and includes woman who are very active on the social scene. This group consists of women between the ages 31-60 years. Most of these women are married and are working or have spouse who are either professionals or in their own business.

Target Market:

The new variations will expand the Plasti-Dip into some new markets where it will have virtually no competition, meeting a relatively new need for consumers.The target market for our product will be essentially the same as that of original Plasti-Dip: owners of vehicles who prefer to do their own maintenance at home. We can also utilize Plasti-Dip’s current distribution channels, being sold in home improvement and automobile parts stores paint colors. After developing our new variation of Plasti-Dip, there will once again be virtually no competitors. We are continuing with the creation of an Original Equipment (OE) vehicle colored Plasti-Dip. For this, we decided to employ undifferentiated segmentation; our target market would be onlythose individuals who own road vehicles and do their own vehicle maintenance. Since the product will be designed almost solely for use on vehicles this narrows our market down, while still leaving it large enough for new possibilities and customers to arise. We decided to segment the market like this rather than by age, gender or any of the other common variables mainly because car owners run throughout every typical segment, except for children 16 and under. For these reasons our target market is primarily derived from behavioristic variables.

Beside These-We have targeted our customers to serve this service are in the following:

i. The middle class customers.ii. The upper middle class customers.

iii. The upper class customers.

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iv. The commercial customers.

49%

25%

16%10%

Target MarketUpper Class Customers Uppermiddle Class CustomersMiddle Class Customers Commercail Customers

Positioning:

Customers of auto care products typically buy something based off of whether or not they feel that they have the ability and knowledge to do the project on their own. The problem with conventional touch-up paint is that most people do not know how to paint cars, so they take it somewhere to be done instead. Our product eliminates thisdilemma completely, by making it essentially a point and shoot can that masks the rustier bare metal spot on your vehicle without any preparation. When it comes to car people nothing will beat a professional touch up, but the majority of vehicle owners will choose the most affordable option, and people who know the Plasti-Dip brand know the quality, durability, and usefulness of their products.

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4.3 Marketing Mix Analysis

The 4ps: "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4Ps is one way probably the best known way of defining the marketing mix, and was first expressed in 1960 by E J McCarthy.

The 4Ps are:

I. Product: As we are not producing any product, our service will be considered as our product. This is not only including our specific use of product but olso total service work. We will provide services such as Plasti dip paint service, paint repair, car wash, custom car dipping, car cosmetic modification and car wash.

II. Price: The amount a customer pays for the product. The price is very important as it determines the company's profit and hence, survival. Adjusting the price has a profound impact on the marketing strategy and, depending on the price elasticity of the product, often it will affect the demand and sales as well. The marketer should set a price that complements the other elements of the marketing mix. Our pricing list is given below:

S No

Service name Service Value TK

1 Normal Dipping Paint

18975

2 Rainbow Effect

35075

3 High Gloss 270504 Metallic Gloss 299005 Car Wash 4606 Paint 3795

Marketing Mix

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Recovery

III. Place: We will place our service firstly in Dhaka and then Chittagong. After certain years we will expand our business throughout the country.

IV. Promotion: Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. We will follow the discussed way for promotion.

Social Media: Social media websites such as Facebook and Google+ offer companies a way to promote products and services in a more relaxed environment. This is direct marketing at its best. Social networks connect with a world of potential customers that can view your company from a different perspective.

Service Giveaways: Service giveaways and allowing potential customers to sample a product are methods used often by companies to introduce new food and household products. Many of these companies sponsor in-store promotions, giving away product samples to entice the buying public into trying new products.

TV Advertisement News paper Bill Board

4.4 Social ResponsibilityWe are dedicated to addressing ethical, environmental and social needs towards our business dealings, our employees and associates. We move to act as a good corporate citizen in all business activities in all areas of our target market palce.

Other Designers and painters

Every business organization has some duties towards society when more than one organization is working in the same field they always have to carry a good relationship among themselves. Is really helps to abandon unnecessary competitions and develops a friendly relationship. We will share our thoughts with our friend organizations and we will develop new ways, patterns and technology for Car Dipping.

Business Partners Suppliers

We aim to develop relationships with business partners and suppliers based on mutual trust. We believe one of our major strengths is our intention to build Strong alliances with suppliers. Many of our contracts come through a strong relationship with suppliers and our partners’ contributions help us to deliver solutions required by our customers and the market.

Community Support

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We will provide community support through our website. It is very helpful and effective method to stay closer to people.

Our People

We will communicate our principles and strategies throughout the business as well as to our customers. We recognize that as a Creative based business, we must communicate as well as to our people both formally and informally and we know that by unleashing the potential of our people and empowering them to engage will result in securing long-term profitability. We will actively support the development of our people including formal development discussions and structured programs of professional development. All support of our people is based on the transfer, exchange and creation of knowledge towards our corporate objectives and thus be the driving force behind our innovation and improvements.

We will do artwork in different occasions, to enlighten ourselves.

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5.1 Cost of projectOur cost of project is considered of some major elements. These are discussed below:

Chapter-5 Financial Analysis

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Capital Requirement Amount (Tk.) Amount (Tk.)Fixed Cost: Building Position Cost 3500000Vehicle 1000000Machinery 2000000Website Development 500000 Total fixed cost 7000000Operating expense: Preoperative expenses 1100000Advertising cost 800000Technical cost 600000 Total operating expenses 2500000Working capital:Material cost 1700000Installation cost 800000

Labor cost 1000000Utilities cost 500000 Total working capital 4000000Total capital requirement 13500000

5.2 Building Position Cost

Particulars Amount (BDT)

Paint Booth Furnishing cost Air condition system

1000000.00 500000.00 1000000.00

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Air Cleaning Manifold Power and Generator Stationary

200000.00 500000.00 300000.00

Total 3500000.00

5.3 Preoperative Expenses

Particulars Amount (BDT)

Legal expenses Trade license fee and govt fees Insurance Miscellaneous expenses

200000.00 400000.00 300000.00 200000.00

Total

1100000.00

Means of financing: Our source of capital has divided into two parts –

Our total investment in this business is Tk. 13500000. It is structured by 8500000 Tk. is partner’s investment and 5000000 is loan amount.

Capital structure:

Owners’ equity + Debt = (8500000+5000000)

=TK. 13500000

As our business type is partnership, it’s financing will be made in two ways

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63%

37%

Capital Structure

EqityDebt

Equity finance

We will be all together 11 partners in our business. Each of our partners will invest equally. Each will bring 772728 Tk. as capital.

Name of Partners

Percentage Amount

Sazrina Islam 9% 772728

Preena Wardena 9% 772728

Rowshan Laila Koly 9% 772728

Tasnia Esha 9% 772728

Hazera Khatun Antara 9% 772728

Jannatul Ferdous Priya 9% 772728

Shamema Akter 9% 772728

Saudia Amin Binti 9% 772728

Laila Arzuman 9% 772728

Sajeda Akhter Sweety 9% 772728

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Zayed Nahiyan 9% 772728

Debt finance:

We will also take loan from bank for our financing. We will take 5000000 takas from IFIC bank against of 12% interest.

5.4 Loan repayment Schedule

Year Beginning Balance

Installment Interest Principal Amount

Ending Balance

1 5000000 1387000 600000 787000 42130002 4213000 1387000 560000 881000 33320003 3332000 1387000 400000 987000 23450004 2345000 1387000 281000 1106000 12390005 1239000 1387000 148000 1239000 0

5.5 Cost of Production

The total cost of production-

Particulars Cost

Material Cost 1000000

Utility Cost 400000

Labor Cost 800000

Factory Overhead Cost 300000

Total 2500000

5.6 Material Cost

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Raw materials Cost The costs are:

Raw Material Name Cost

Paint 350000Rubber mixer 100000Color mixer 50000

Paint hub 200000Pigment juice 100000

Shining compound 70000Glossy compound 30000Clear coat paint 100000

Total 1000000

Utilities Cost The costs are:

Particulars CostWater 100000Gas 120000

Electricity 80000Internet 60000

TNT 40000Total 400000

Labor Cost All the labor costs are given below-

Particulars CostProduction Worker Labor 400000Tech Team Engineer 250000 Installation Workers 150000

Total 800000

Factory Overhead Cost

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In our project, there will be some factory overhead costs, which are given below-

Particulars CostMaintenance 200000

Insurance 100000Tax 50000

Others 50000Total 300000

5.7 Income Statement

For the year ended December 31, 2016

Particulars Amount

Taka Taka

Sales RevenueLess: Cost of Production

70000002500000

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Gross Profit-

Less: Operating ExpensesAdministration ExpensesSelling ExpensesPre-operative Expenses

EBIT (Earnings before Interest & Tax)Less: Interest 12%

EBT (Earnings before tax)Less: Tax @ 25%

EAT (Earnings after tax)

500000 1000001100000

4500000

1700000

2800000 336000

2464000 616000

1848000========

5.8 Profitability Projection

Profitability Projection (5 years)

Pigmento Paintish

Projected Income Statement

Capacity Utilization

40% 50% 70% 80% 90%

Particulars 2016 2017 2018 2019 2020Sales RevenueLess: Cost of Production

Gross Profit

70000002500000

8700000 2750000

10500000 3300000

125000003630000

140000003993000

4500000 5950000 7200000 8870000 10007000

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Less: Operating Expenses-Admin ExpensesPre-operative ExpensesSelling ExpensesEBITLess: Interest @12%

EBTLess: Tax 25%

EAT

5000001100000 100000

5700001100000 150000

6840001100000 180000

7550001100000187000

8505001100000190000

2800000 600000

4130000 560000

5236000 400000

6828000 281000

7866500 148000

2200000 616000

3570000937500

48360001209000

65470001636750

77185001929625

1584000 2632500 3627000 4910250 5788875

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Chapter-6 Conclusion

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Conclusion“Pigmento Paintish” is an innovative project in Bangladesh. By making this project a huge

success we can help to provide the best Vehicle dipping. solutions Bangladesh. We will

create more job opportunities for people, and develop our countries economy. Sincere thanks

to those who helped us to make this project.

Appendix

Some project report of different energy and nutritious drink.

Some business report from previous BBA batches from Collage seminar

Help from Google & Wikipedia

Bibliography

We would love to consider ourselves lucky as we got help from certain links & books as we were doing our plan

Principle of Marketing- Philip Kotler

Principle of Management- Griffin

Principle of Accounting – Kaiso

www.google.com

Wikipedia