b-m philippines digital landscape infographic asia h1 2011

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Burson-Marsteller

Asia-Pacific

Social Media #Infographics

H1 2011

August 2011




Welcome

1 Asia-Pacific

2 Australia

3 China

4 Hong Kong

5 India

6 Indonesia

7 Japan

8 Malaysia

9 Philippines

10 Singapore

11 South Korea

12 Taiwan

13 Thailand

14 Vietnam

References

About Burson-Marsteller Asia-Pacific

Further Info

Indeed, as Asian digital communities - from Chennai to Chengdu to

Cairns - increasingly spend time consuming information and dynamic

content from online sources, we are witnessing a shift in magnitude in

how companies need to plan and manage communications for the

future. The possibilities are exciting. Identifying digital influencers and

engaging with online social communities has fast become the ‘new

normal’ at Burson-Marsteller in Asia-Pacific.

Our region’s diversity is staggering, with 2,000 spoken languages, a

myriad of ethnicities, faces, nationalities and geographic landscapes.

Perhaps no other continent on this planet is quite as dynamic, and

Asia-Pacific’s digital landscape mirrors the momentum towards social

media.

As the digital infographics presented in this booklet show, the

penetration, platforms and social networks are different in each of our

Asia-Pacific markets. One fact is consistent though - digital is here to

stay.

I hope you enjoy our Internet landscape infographics compilation -

the first of many efforts to share insights and perspectives on the

game-changing ideas and topics that fascinate and inspire us during

these exciting times.

Bob Pickard

President & CEO

Burson-Marsteller, Asia-Pacific

WELCOME

The Asia-Pacific region’s rapid uptake of digital

media and its sheer diversity of digital platforms

and communities is a truly breathtaking

phenomenon. In the last few years, with online and

mobile penetration increasing rapidly across all

Asian markets, and consumers spending more

time creating, consuming and sharing information,

the Asia-Pacific region is one of the fastest-growing

digital landscapes in the world.

REFERENCES

Country infographics

Sources: Google Ad Planner, Internetworldstats.com

Note: Google Ad Planner does not include Google.com and

local Google search sites

Regional infographics

Sources: Google Ad Planner, checkfacebook.com,

internetworldstats.com

More at: www.bursonmarsteller.asia

www.slideshare.net/bmasia

http://www.bursonmarsteller.asia/

http://www.slideshare.net/bmasia




ABOUT

Burson-Marsteller Asia-Pacific is the leading

consultancy for organizations communicating in Asia-

Pacific and internationally. With a presence in the region

dating back to 1973, Burson-Marsteller Asia-Pacific

today includes 30 offices and affiliates in 16 countries

integrated seamlessly into a global network operating

in 98 countries.

Our Evidence-Based approach to communications

provides our clients with effective, data-driven

programs delivered through multiple channels and

focused on tangible, measurable results.

B-M Digital is Burson-Marsteller Asia-Pacific’s digital and

social media marketing capability. B-M Digital enables

organizations to utilize social media and word of mouth

in an integrated, sustainable and measurable manner.

D/BM is Burson-Marsteller ’s integrated digital and

social media influencer practice for China. D/BM

supports clients by monitoring digital influencers and

communities, by nurturing brand advocates, and by

creating programs and campaigns that enable

reputation and business.




FURTHER INFO

About this booklet, please

contact

Albert [email protected]

Charlie [email protected]

Gosuke [email protected]

Zaheer [email protected]

.

Burson-Marsteller

Asia-Pacific

Social Media #Infographics

H1 2011

August 2011




b-m philippines digital landscape infographic asia h1 2011

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