b i de n o r g an i z i n g t o o l k i t action center... · 2019-09-26 · s u ppo r t e r s i n...
TRANSCRIPT
Biden Organizing Toolkit Hosting Events
“We’re
building our team in
communities all over the country.
We’re organizing— because that’s how we
will win this campaign.”
- Joe Biden
WHAT’S IN THIS TOOLKIT?
RESOURCES
Sample Recruitment Call & Email Scripts
Sample Confirmation Call & Email Scripts
Biden Event Guide
Sample Community Meetup Agenda
Social Media Recruitment Guidance
HOSTING AN EVENT IN YOUR COMMUNITY
Thank you for being a part of Team Biden! Because of you, we will build a generation of organizers ready to help elect Joe Biden as our next President. Use this toolkit as a guide to support organizing your own event in your community. In order to win, we need to build a grassroots organization capable of taking action across the country. That starts with you - hosting events in your community to build our support, take action for Joe where it’s most needed now, and grow your skills as a leader. All you need to host an effective event is a purpose or an action to take, a place, and a few simple resources. Check out all of the tools you need below.
Pick an action. Decide on how you and your community will play a part in electing Joe together by making calls using our virtual phonebank tool, hosting a debate watch party, hosting a community meetup to build your list of local supporters, or tabling at a local event.
Find a location. Make a list of a few places in your community where you could host an event - a home, library, community center, coffee shop, school, etc. Then, start planning your event. Use our event guide to map out all of the logistics you’ll have to plan for your event.
Post your event. Use the tools we’ve provided here to post your event on our website through Mobilize America using this guide. Then, use your unique event link to recruit supporters from your network and to find and start to connect with other like-minded supporters in your community.
Recruit attendees. Every successful event must include attendees! Check out our ideas below on where and how to recruit volunteers. Then, use our recruitment call and email scripts and social media recruitment guidance to get going!
Execute. Before your event, use our confirmation call and email scripts to ensure your attendees show up. Build the hype online for your event before, during, and after using some creative ideas from our social media guidance below.
Enter your data. Following up with our attendees after events allows us to grow our organization. We can do that by tracking who attended in Mobilize - just check out our guide here.
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Recruiting volunteers for your event
Where to recruit volunteers
Making phone calls Parades, Farmers Markets, BBQs
Knocking on doors Other community or political events
Online through your social media networks
At coffee shops, in ride shares, laundromats, grocery stores
Your friends and neighbors Hosting our own events on Mobilize
How to recruit volunteers
Approach What you do What you say
Invite them Start by explaining the what, where, why, and how.
“I’m going to watch the Debate on Wednesday at 8PM with some
friends. You should come!”
Show them why
Connect to their values, share context, create urgency
”It’s going to take a big effort to beat Donald Trump - we need all
hands on deck to mobilize the votes we need to elect Joe!”
Follow up Give clear expectations for what
they’ll do next – where, when, and how they’ll take action. Include
the follow up you’ll provide.
”You’d be a great addition to my Debate Watch Party! I’ll text you a reminder before - feel free to
bring friends!”
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Using Social Media at your events
Team Joe loves engaging with supporters on social media! Post on Twitter, Instagram, and Facebook with the hashtag #TeamJoe to spread the
movement and be featured on our official campaign accounts!
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