b i de n o r g an i z i n g t o o l k i t action center... · 2019-09-26 · s u ppo r t e r s i n...

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Biden Organizing Toolkit Hosting Events “We’re building our team in communities all over the country. We’re organizing— because that’s how we will win this campaign.” - Joe Biden WHAT’S IN THIS TOOLKIT? RESOURCES Sample Recruitment Call & Email Scripts Sample Confirmation Call & Email Scripts Biden Event Guide Sample Community Meetup Agenda Social Media Recruitment Guidance

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Page 1: B i de n O r g an i z i n g T o o l k i t Action Center... · 2019-09-26 · s u ppo r t e r s i n y o u r c o mmu n i t y . Recruit attendees. E v er y su c c essf u l ev en t m

  

Biden Organizing Toolkit  Hosting Events  

  

 “We’re 

building our  team in 

communities  all over the country.  

We’re organizing— because that’s how we 

will win this  campaign.” 

 - Joe Biden 

 

WHAT’S IN THIS TOOLKIT?  

  

RESOURCES 

Sample Recruitment Call & Email Scripts  

Sample Confirmation Call & Email Scripts  

Biden Event Guide 

Sample Community Meetup Agenda 

Social Media Recruitment Guidance 

Page 2: B i de n O r g an i z i n g T o o l k i t Action Center... · 2019-09-26 · s u ppo r t e r s i n y o u r c o mmu n i t y . Recruit attendees. E v er y su c c essf u l ev en t m

 

 

HOSTING AN EVENT IN YOUR COMMUNITY  

Thank you for being a part of Team Biden!   Because of you, we will build a generation of organizers ready to help elect Joe Biden as our next President. Use this toolkit as a guide to support organizing your own event in your community.   In order to win, we need to build a grassroots organization capable of taking action across the country.   That starts with you - hosting events in your community to build our support, take action for Joe where it’s most needed now, and grow your skills as a leader.   All you need to host an effective event is a purpose or an action to take, a place, and a few simple resources. Check out all of the tools you need below.    

Pick an action. Decide on how you and your community will play a part in electing Joe together by making calls using our virtual phonebank tool, hosting a debate watch party, hosting a community meetup to build your list of local supporters, or tabling at a local event.  

Find a location.  Make a list of a few places in your community where you could host an event - a home, library, community center, coffee shop, school, etc. Then, start planning your event. Use our event guide to map out all of the logistics you’ll have to plan for your event.   

Post your event. Use the tools we’ve provided here to post your event on our website through Mobilize America using this guide. Then, use your unique event link to recruit supporters from your network and to find and start to connect with other like-minded supporters in your community.  

Recruit attendees.  Every successful event must include attendees! Check out our ideas below on where and how to recruit volunteers. Then, use our recruitment call and email scripts  and social media recruitment guidance to get going!  

Execute. Before your event, use our confirmation call and email scripts to ensure your attendees show up.  Build the hype online for your event before, during, and after using some creative ideas from our social media guidance below.  

Enter your data.  Following up with our attendees after events allows us to grow our organization. We can do that by tracking who attended in Mobilize - just check out our guide here.   

Page 3: B i de n O r g an i z i n g T o o l k i t Action Center... · 2019-09-26 · s u ppo r t e r s i n y o u r c o mmu n i t y . Recruit attendees. E v er y su c c essf u l ev en t m

 

 

Recruiting volunteers for your event   

 Where to recruit volunteers 

Making phone calls   Parades, Farmers Markets, BBQs 

Knocking on doors  Other community or political events 

Online through your social media networks  

At coffee shops, in ride shares, laundromats, grocery stores 

Your friends and neighbors  Hosting our own events on Mobilize 

 How to recruit volunteers 

 

Approach   What you do   What you say  

Invite them   Start by explaining the what, where, why, and how. 

“I’m going to watch the Debate on Wednesday at 8PM with some 

friends. You should come!” 

Show them why  

Connect to their values, share context, create urgency  

”It’s going to take a big effort to beat Donald Trump - we need all 

hands on deck to mobilize the votes we need to elect Joe!” 

Follow up   Give clear expectations for what 

they’ll do next – where, when, and how they’ll take action. Include 

the follow up you’ll provide. 

”You’d be a great addition to my Debate Watch Party! I’ll text you a reminder before - feel free to 

bring friends!” 

Page 4: B i de n O r g an i z i n g T o o l k i t Action Center... · 2019-09-26 · s u ppo r t e r s i n y o u r c o mmu n i t y . Recruit attendees. E v er y su c c essf u l ev en t m

 

 

Using Social Media at your events  

Team Joe loves engaging with supporters on social media! Post on Twitter, Instagram, and Facebook with the hashtag #TeamJoe to spread the 

movement and be featured on our official campaign accounts!