b-guided web 2.0 proposal presentation
DESCRIPTION
Presentation of proposal for new web 2.0 for B-Guided MagazineTRANSCRIPT
![Page 1: b-Guided Web 2.0 proposal Presentation](https://reader034.vdocuments.us/reader034/viewer/2022042718/568bd91e1a28ab2034a5da54/html5/thumbnails/1.jpg)
Tuesday, May 3, 2011
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Web 2.0 proposal
Maria Soriano
Tuesday, May 3, 2011
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Market Analysis
Tuesday, May 3, 2011
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Market Analysis
People like to have access to their magazines online
Tuesday, May 3, 2011
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Market Analysis
People like to have access to their magazines online
City guides have transformed into lifestyle guides
Tuesday, May 3, 2011
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Market Analysis
People like to have access to their magazines online
City guides have transformed into lifestyle guides
1,966,514,816 people have access to the internet worldwide
90% of the population owns a cell phone
Tuesday, May 3, 2011
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SWOT Analysis
Tuesday, May 3, 2011
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SWOT Analysis Strengths:
Printed Reputation Already has a
Facebook page
Tuesday, May 3, 2011
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SWOT Analysis Strengths:
Printed Reputation Already has a
Facebook page
Weakness:Flash website
no interaction with readersvery little activity on facebookNot up to date on all social
networks
Tuesday, May 3, 2011
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SWOT Analysis Strengths:
Printed Reputation Already has a
Facebook page
Weakness:Flash website
no interaction with readersvery little activity on facebookNot up to date on all social
networks
Opportunities:Create an application to
have on your phone. Something innovative in the city guide market in Spain.
WEB 2.0
Tuesday, May 3, 2011
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SWOT Analysis Strengths:
Printed Reputation Already has a
Facebook page
Weakness:Flash website
no interaction with readersvery little activity on facebookNot up to date on all social
networks
Opportunities:Create an application to
have on your phone. Something innovative in the city guide market in Spain.
WEB 2.0
Threats:Magazine market is becoming saturated, printed and online.
Price Competence: Many FREE city guides available
Tuesday, May 3, 2011
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B_Guided Goals and Objective
Tuesday, May 3, 2011
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Change page to Web 2.0 eliminating flashCreate B_Guided applicationIncrease user satisfaction Increase productivity Improve our place within the competition Increase SEM/SEO (Positioning)Improve CRMImprove Customer Service
B_Guided Goals and Objective
Tuesday, May 3, 2011
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New B_Guided 2.0 application
Tuesday, May 3, 2011
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New B_Guided 2.0 application
Facebook fan page “Like” button
Comment/FeedbackConnecting
Update information
Tuesday, May 3, 2011
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New B_Guided 2.0 application
Facebook fan page “Like” button
Comment/FeedbackConnecting
Update information
Twitter Page Communication between you and the reader.
Ask question Improve Customer Service
Personality
Tuesday, May 3, 2011
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Tuesday, May 3, 2011
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B_Guided 2.0 and CRM
Tuesday, May 3, 2011
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B_Guided 2.0 and CRM
Views per day
Successful Loyalty- Unique visitors
Tuesday, May 3, 2011
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B_Guided 2.0 and CRM
Visitor information
Gender,Age,Location,Interests
Views per day
Successful Loyalty- Unique visitors
Tuesday, May 3, 2011
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B_Guided 2.0 and CRM
Visitor information
Gender,Age,Location,Interests
Views per day
Successful Loyalty- Unique visitors
Visitor Feedback
Comments Sharing /“like”
Tuesday, May 3, 2011
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B_Guided 2.0 and CRM
Visitor information
Gender,Age,Location,Interests
Views per day
Successful Loyalty- Unique visitors
Visitor Feedback
Comments Sharing /“like”
participation from our readersconstant activity on the webpage
magazine-reader interactiona large collective intelligence
Tuesday, May 3, 2011
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B_Guided 2.0 and CRM
Visitor information
Gender,Age,Location,Interests
Views per day
Successful Loyalty- Unique visitors
Visitor Feedback
Comments Sharing /“like”
participation from our readersconstant activity on the webpage
magazine-reader interactiona large collective intelligence
IMPROVE CUSTOMER SERVICE/ IMPROVE CUSTOMER SATISFACTION
Tuesday, May 3, 2011
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B_Guided 2.0 and Mobile
Tuesday, May 3, 2011
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B_Guided 2.0 and Mobile B_Guided Phone
application
Tuesday, May 3, 2011
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B_Guided 2.0 and Mobile B_Guided Phone
application
Tuesday, May 3, 2011
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B_Guided 2.0 and Mobile B_Guided Phone
application
Tuesday, May 3, 2011
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B_Guided 2.0 and Mobile B_Guided Phone
application•Create your own personal maps of places you like of the city by scanning B_Guided Bar codes•Check-in Points •Information about places near-by that could be of your interest•Critics and Reviews•Recommendations •Extended information about future events and promotion •Purchase tickets •Watch Trailers
Tuesday, May 3, 2011