INDIVIDUAL:• Genetic Test + „Design My Plan“

HOLISTIC:• Diet and Exercise Plan

• My bodykeyTM On-line Coach

• bodykey Instant Meals

• NUTRILITETM Supplements

bodykey by NUTRILITETM

What‘s the story behind?

Overweight & obese population increasing in Europe:• Russia: 51% in 2009 to 62% in 2013• Germany: 49% in 2009 to 55% in 2013

What‘s the story behind?

Global quantitative studies reveal that:

• Almost 1 out of 2 Amway Business Owners is, or wants to be, on a diet

• 5 in 6 users show dissatisfaction with current diet and readiness to try something new.

According to our last quantitative study

- 94% found bodykey effective

- 92% found bodykey believable

- 88% thought bodykey was different & new

2 out of 3 Amway Business Owners interested in joining bodykey!

bodykeyTM potential

Qualitative studies show Amway Business Owners & Consumers are open to bodykey because it is:

- personalised- based on science - long lasting - easy

bodykeyTM potential

• Increase focus in a growing category

• Fits to market needs

• Suitable for the direct selling business model

Why is Amway launching bodykeyTM?

Above all: enhances the Amway Business Opportunity!

bodykeyTM Kit

bodykeyTM products

NUTRILITETM

recruitment

Income Opportunity

retailing retention

Increase productivityPV & Margin

Income Opportunities

There are three ways to earn:1) Recruitment: a door opener for new clients2) Retail: future sales are an easy additional revenue stream

Plus, non-bodykeyTM participants can also buy bodykey products3) Retention: Build a long-lasting business relationship

Complete Business Opportunity:• the bodykey kit generates 200PV• INCOME EXAMPLE: Generate 500PV in just 3 months. The maximum income from just the bonus could be more than €180

*The income opportunity is subject to change. Example given above is from the Spanish market.

Competitive Advantage

• Direct Selling• Products

• Personalisation• Expert Support

• Community Aspect• Pleasure

Food without sacrifice• Products

WEIGHT LOSS CONSUMER:

• Already made the decision & are ready to start

• Disappointed by past experiences with other diets/ programmes

• Need guidance, convenience, & control

• Want a programme that fits to their lifestyle & likes/ dislikes

• Individual weight loss goals

Target Segment

Target Emotional Insights

„I have struggled for many years with

restrictive diets that don't allow me to enjoy family dinners. I want to be able

to cook tasty meals for my family yet manage

my weight too...“

„I am looking for a new job and need a

confidence boost in terms of my weight. At the same time I don’t want to spend a minute in the kitchen“

„Since I started menopause losing weight

has been much more difficult for me. I need a programme that I can

quickly achieve and easily keep my desired weight“

How does bodykeyTM work?

Step 1: bodykeyTM Kit

Step 2: Genetic Test: The 1st step to your individualised* weight loss programme

Easy and simple

Safe

At home

Confidential

*a special plan that suits your particular type of body and lifestyle.

Laboratory Overview

The bodykeyTM laboratories offer premium facilities for the testing, processing, and handling of the participants DNA.

• ISO Certified Laboratory• State of the Art Systems• Confidential & Anonymous Process• Test only for response to diet and exercise

• Online questionnaire

• Helps tailor diet to the individual,not the other way around

• Adds personalisation

Step 3: Design My Plan: The 2nd step to your individualised* weight loss programme

*a special plan that suits your particular type of body and lifestyle.

Step 4: My bodykeyTM On-line Coach

• International experts in the areas of psychology, nutrition, & fitness.

• Offer advice, support, motivation, guidance, & control

• Weekly updates of current weight & progression to success

• BMI & Waist Measurement Tools

• Inspiring & informative articles via bodykey magazine

bodykeyTM personalised Diet & Exercise Plan*

• Tailored Plan* based on Genetic Test & Design My Plan

• Linked to Personal Homepage

• Interactive System for all dietary and exercise needs

*a special plan that suits your particular type of body and lifestyle.

bodykeyTM Diet Planning

• Thousands of recipes in line with Nutrilite Health InstitueGuidelines

• Online Meal Planner

• Flexible to participants schedule

• Includes 1 bodykey product per day

• NUTRILITETM Supplement Recommendation

bodykeyTM Exercise Planning

• Tailored Exercise Plan

• Exercise made Fun & Easy

• Participant chosen activities

• Individual fitness level

• Hundreds of helpful Videos

• Tracking System

Step 5: Instant Meals & Tea

Tea

Shakes: Vanilla/ Chocolate Bars: Chocolate / Berry Soups: Tomato / Vegetable

Step 6: Highly Recommended Supplements

• Natural Fat Reducer: with fibre extract from the opuntia cactus: Blocks up to 27% fat in a meal.

• Natural Carb Reduce: from white kidney bean extracts. Reduces the absorption of dietary carbohydrates by up to 2/3 in a standard 600 calorie meal.

Step 6: NUTRILITETM Supplements

bodykeyTM Bundle Packswith a 10% Discount for every type of diet profile

Carb Reduced Monthly Bundle Fat Reduced Monthly Bundle Balanced Monthly Bundle

Monthly Bundle

bodykeyTM Bundle Packswith a 10% Discount for every type of diet profile

Carb Reduced Taster Bundle Fat Reduced Taster Bundle Balanced Taster Bundle

Taster Bundle

Step 7: SUCCESS

bodykey helps achieveoptimal well being -with long term effects

Committed to• Weight loss• Weight maintenance• Weight success!

bodykey kit

Brochure

Advertorial

Screensaver Wallpaper

Online

Brand Video +Demo Video

Sales and Recruitment Material

Flyer

TRAINING OPPORTUNITIES BY AMWAY ACADEMY

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www.amway.co.uk/ www.amway.ie/ amwayacademywww.facebook.com/amwayacademy

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